Constructing an SEO Website
One of the most important considerations when creating an online entity for your business is to create an SEO website with all the basics in place. Having a properly organised link structure, unique and well written content with a collection of backlinks from high quality sites will have a huge effect on your site’s popularity in the search engines.
When you’re first implementing SEO techniques on your site, it’s useful to place a few AdSense ads to get a bit of coverage for your pages. AdSense won’t have any direct effect on your SEO, but it does place your name and site on the top page of the SERPs. Once your SEO kicks in and you’re ranking naturally, you can begin to remove the ads as you’ll be receiving hits through your organic listings.
To appear in the natural SERPs, you need to make sure your site matches Google’s algorithm wishes. There’s no quick fix for this and you must be prepared to wait, sometimes months, to see effective results. If you try to gain results too quickly your site will see a spike in results which is normally due to a breach of Google’s rules. This will trigger off alerts and could lead to sandboxing or a ban from the major search engines.
To make sure you’re onside with all regulations, make sure you read through Google’s Search Engine Optimization Starter Guide to see the definite dos and don’ts of promoting your site.
On area where many webmasters fall foul is through excessive or spammy backlinking. To increase the popularity of your site you need to have links – or votes – from other, preferably related, sites. So long as the content you’re linking to on your site is unique and interesting, you’ll attract both search engine spiders and visitors. Some people, however, try to build their link count in a sneaky and unethical way – whether it’s with link farm directories, worthless re-spun articles or by leaving spam comments on blog posts. Luckily search engines, as well as blogging platforms, are getting better at discarding these link types. Make sure everything you put online, on your site and others, is of value to the community and worth people visiting – whether that’s informative, educational or (actually) entertaining.
What you’re linking to is also important. Make sure your content is a draw to visitors and gives them something of value. Having well-written copy is vital and getting someone inhouse who isn’t a natural wordsmith or, worse still, a cheap freelance option who may not have an adequate handle of the English language. It is possible to get free web content, but this is widely advised against, because it’s often poorly written and duplicate content, something that Google really doesn’t like.
Quality and Orignal Content is Key
As well as having well written, original content, it’s important to keep your site updated regularly. The most popular ways to do this include having a company blog or an industry news page. Be sure to write well on topics that will be of interest to visitors, and make sure you’re not overly promotional. On each page, make sure you have accurate title tags, keyword boosting headers and appropriate alt tags on all pictures, as image searches can be a huge source of traffic.
Make sure all your pages are laid out with a logical hierarchy and search engine friendly URLs. Not only does this add keywords to your web addresses to show spiders what’s where, it also adds to usability as visitors can backtrack through URLs to get to relevant sections on your site.
Setting up an SEO website to please both users and search engines is a relatively easy task and there’s no need, like some webmasters feel there is, to ignore one to please the other.