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How To Grow Your Customer Base And Increase Your Bottom Line

How To Grow Your Customer Base And Increase Your Bottom Line

Regardless of what business you run, it is more than likely that you are trying to grow your customer base and increase profits. This is a common pursuit across all sectors of the business world, but there are more than enough roadblocks you could run into. It’s not unusual to feel you are out of options, so you need to think again. It could well be that you are so focused on one particular method of building your business that you are unable to see others staring at you in the face. 

However, by stepping back and looking at it in a totally different way, you might find the answers you are looking for. In fact, just breaking it all down into a series of steps to follow might mean you start increasing your customer base. This will inevitably boost your bottom line, and you are likely to find that you are very pleasantly surprised with the results. 

#1 Take Advantage Of Established Online Selling Platforms

There are no two ways about it: one of the quickest ways to boost your sales and grow your customer base is to launch your products online using well-established online selling platforms such as Amazon. This is mainly because they already have cash-ready customers waiting and actively hunting for multitudes of different items to buy. 

Amazon, on its own, has an active user base totaling over 310 million, 80% of which are located in the USA. This is a large market for you to ignore if you are thinking of staying away from using such platforms for selling your products on.

#2 Hire Expert Marketing Strategists 

Although you can get on and create your Amazon account relatively quickly so that you can start selling as soon as possible, you may find it more worth your while to enlist the services of an experienced Amazon agency to help you. This is because their knowledge spans a vast array of important areas, such as PPC campaigns, Amazon SEO, and also advertising on Amazon. Using these tools to their maximum potential will bring more awareness of your products and attract the right types of customers to your listings – enabling them to purchase easily and you to outwit your competitors. 

Of course, it is not just about the advertising campaign that will make your products stand head and shoulders above others; you also have to use the right graphics, photos, and content in your listings. Great content is needed to both optimize and sell your products, and Amazon agencies such as Nuanced Media offer Amazon marketing services to help sellers make the most of the Amazon marketplace.

These are areas where you may not have any knowledge, and just putting a listing up without these tools is like using a fishing rod without bait and sitting back and waiting for a fish to bite. You may be lucky and get the odd few, but when you want that influx of activity, you could be waiting a long time. 

#3 Listen To Your Customer’s Feedback 

Customers are very important to your business – without them, you have no business – so you need to be on your toes and ready to take quick action when they call upon you. This could be for issues with their order or just an everyday inquiry. However, any type of customer contact will need your attention as soon as possible to ensure that your customer does not lose heart with your company, brand, or products. 

If you find that you struggle with this area, then you need to come up with a solution. Whether it is hiring the expertise of a customer service representative or an Amazon agency that offers reputation management services to deal with your customers for you, 

Customer feedback is immensely important to the running of a successful business. Any issues raised by customers need to be addressed and dealt with, and any situation needs to be resolved. Sites like Amazon show customer feedback, and you will very quickly find that negative feedback will affect your sales. This is because some customers make a point of reading feedback (and their scores) before deciding to place an order or go to a competitor with a similar product.

#4 Use Social Media For Announcements 

There is, of course, no problem with you using your social media posts to announce that your products are now available to purchase on Amazon – especially if you include a link to your selling page. This can help those interested in your brand or products find your Amazon store quickly and could result in more interest and sales. 

Opening yourself up on social media can also provide your customers – both potential as well as past and current, the chance to engage with you. This can be valuable as you may be able to include the most asked questions in your listings along with answers so that your customers can feel confident and make a purchase without hesitation. 

If you feel like you would like to make a larger splash in this particular pool, you could decide to enlist the help of an influencer who works with products within your niche. This can grow your customer base further and drum up even more interest in your brand.

A Few Final Thoughts

The business of growing your customer base and increasing your bottom line does not have to be complicated, even if you have little to no experience in these areas. The key is to seek expert guidance in the form of marketing professionals who can steer you towards profitable waters when it comes to using the bigger online selling platforms. 

You will also need to listen to what your customers already say, and you can use this as the basis for any other improvements or additions to your product range. Remember you also have a platform for announcing these as well in the shape of social media, a following that you can grow by using the right posting tactics or turning to an expert in the form of an influencer.