It can be interesting to identify the threads that unify them across so many businesses, spread across so many different industries. What do even the smallest of businesses have in common with the larger, well-established brands? Answering that can give you a good idea as to how you can get from point A to point B.
Content might be a prime example of what you are looking for here. Content produced by practices like SEO that can spread recognition of a brand in a more indirect way than typical marketing. As the aim is simply to increase brand awareness, many different industries might benefit from it.
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Software
Many different types of software get advertised through SEO due to the sheer number of blogs that gear toward these types of interest. Many digital spaces focus on businesses – tools that can help them prosper and the technologies that make the biggest difference. There is a lot of interest in how breakthrough examples of software can help businesses to get what they need, and that interest repeatedly generates more content.
As long as software continues to be seen as one of the main drivers in business as it currently is, it is going to be something that content focuses on. Through that lens, it can be difficult to say that content necessarily aids the software industry, as surely the various examples would be as in-demand anyway due to their practical use? The content helps to spread awareness, informing people of different new examples and helping to generate discussion that maintains interest around these blogs.
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Construction
It is easy to think of construction as removed from the digital marketing push that so many businesses seem to find themselves a part of in the modern day. Due to the work involved being physical, it is easy to think that the marketing around it will also fall into this category. Even if the target audience of any given company does respond more keenly to physical marketing, it is valuable to cast a wide net, and ignoring digital marketing entirely will ultimately backfire due to the number of audiences present there.
Content in particular, is useful because of education. Those who read content about construction companies can learn more about the field, about tools that they use, such as those found at machinerypartner.com, and ultimately gain a better understanding about what they need as a customer. It is easy to be cynical about content being a form of marketing and nothing more, but there is an opportunity for genuine interest and education to arise here.
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Gaming
The gaming industry is vast, and it is one that naturally generates discussion. That immediately makes it a prime candidate for this kind of content, as it can blend in seamlessly with other types of articles without looking out of place or obviously like marketing. Content that ranks games or talks about upcoming games is very common, so SEO of this nature can be a much more subtle and effective as a result of that. People who are interested in games like to read about them – they like to know what other people think, and they like to get involved in the discussion. This puts those behind the content in a valuable position – able to leverage currently trending talking points and topics in order to increase the traffic that any given page might be seeing.
However, as mentioned previously, gaming is a topic that is incredibly varied by nature. This means that when one aspect is focused on, such as casino games, it can be more difficult to tie it together with what is happening with big-budget console games, for example. Content can help these types of games to become more closely thought of in relation to other types of gaming, potentially leading to audiences being shared across them.
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Home Design
Similar to construction – companies that work to fit doors, windows, work on outside spaces, or remodel homes in one way or another might be generally thought of as removed from the digital space. Here, though, that might be less applicable. Those who are looking to design their home and improve upon what they currently have are going to be looking online for inspiration, and they will also be looking online to try and get the best possible brand to make that happen. Again, this is something that home design companies often share with construction – those who are enlisting the services of such a company might want an affordable job, but it is arguably much more important that the results are reliable and safe.
Sometimes, though, the companies behind home design are not about making grand changes to the structure of a home. Sometimes, it’s more about simple decorations – house plants or tools that can maximize natural light. Encouraging viewers of this content to do more research and find different routes for their home that they are interested in can lead them down a home design rabbit hole. This might have them investigating interior design styles and generally becoming more immersed in the wider industry as a whole.
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Freelance Job Posts
Now more than ever, people are looking for ways to live their lives in a way that they can be truly happy with. Part of this means that they want a career that works for them. For many people, that might mean they turn to freelance work – work that is less secure but ultimately more flexible. With the number of people on the lookout for roles falling under this umbrella, it is no surprise that companies offering this type of work will be looking to promote themselves.
However, beyond specific companies in specific industries, you also have job boards – businesses that function as gateways between various companies hiring freelance individuals and the applicants themselves. Increasing the visibility of these platforms can give the people who want these jobs more freedom to customize their career, while providing the job boards with a wider audience.