Google Algorithm

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Google Algorithm: A Behind the Scenes Look


As with any computer program, a code – or algorithm – exists to empower its operation. For instance, Google employs a specialized algorithm that goes to work when a user types in their search criteria. Google algorithm is the behind the scene genetics that take the word entered, and return the most common results related to that word, in a measurable manner. The problem, however, is that not all of the websites provided on the search engine results page (SERP), which is what an individual sees once they have searched a word, are legitimate websites, with original content. Simply put, some websites copy the material of other sites, no matter how unfairly, and receive higher rankings on the SERP than the initial publisher. In addition, some spam websites, existing in the “make money fast” variety, can also get higher rankings than their legitimate counterparts. That was until recently, when the Google algorithm changed.

Google Algorithm Cleaning Up the Web

Picture of Google Algorithm
Google Algorithm Cleans Up the Web

With its new code enacted, the latest iteration of Google algorithm cut non-original content sites rankings on their results pages significantly. In addition, spamming sites containing disruptive content, which is not beneficial to any user, also saw a considerable drop in the rankings. Low quality content sites of questionable character have also seen a drastic drop in their ranking and traffic. Basically, the new Google algorithm is cleaning up the web, one search at a time. Google may not be able to control low quality websites and their content, but they can, by writing and implementing the proper code and programming, control what results their server provides to its users, and that is exactly what they have done. In a straightforward attempt at providing their target market of the Google-faithful with the best, brightest and most original search results, the Google algorithm has changed for the better. Better results, more original content, less spam, and courageous change sets Google apart from the other search engines by expressing their commitment to their search engine, and the results it displays.

Roll With the Changes

Although for the most part, the Google algorithm change has impressed the masses, some smaller sites are crying foul, as their content somehow has aligned them with the non-reliable bunch, thereby dropping their ranking and traffic. Most are delighted by the cleaner feel, and the availability of original content, allowing the original publisher to take credit for their work, while lessening the copiers’ rankings in turn. To those who feel slighted by the change, the best bit of advice they can follow, is to roll with the change, and rework their website accordingly. Original content is still the best way to get a website recognized through a search engine. Additional advice includes updating the site’s content regularly – daily if possible – using unique and original content, to assist in a higher ranking when searched. Also, and this should certainly go without saying, do not copy other sites’ work and claim it as your own. Plagiarism is unlawful, unethical and downright shameful. Furthermore, if spamming or fly-by-night operations are the existence of your site, most of the world will gladly enjoy the lack of your site appearing in their search results, thereby considering the new Google algorithm a long overdue blessing.

Take care of your site’s content, and keep it as original as possible to give yourself the best ranking possible when searched through Google. Keep in mind that whether you agree with the change or not, Google has an incredibly loyal following, and their users appreciate the newly defined guidelines by which their searches are returned. What you think about it does not change how it works, so re-work your site accordingly, and give it the original content your customers deserve to see.


Shawn Manaher

Shawn Manaher is the founder and CEO of The Content Authority. He's one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don't even want to know what he calls pancakes.

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