What You Should Know about eBooks as a Powerful Marketing Tool

If you’re an online marketer or eBook fanatic, you’ve probably heard of Amanda Hocking’s rag to riches story. A 20-something paranormal fiction writer, Hocking has made it big as a self-publisher. She’s even joined the coveted ranks of the Kindle Million Club thanks to her ever-increasing sales numbers.

Although a traditional publishing house now represents Hocking, we can still learn plenty from her experience. In fact, many online businesses are finding huge success by publishing their own eBooks, using them as an effective marketing tool for brand building, lead generation, and revenue creation.

Why eBooks Have Become a Hit with Marketers

Besides the fact that professionally written eBooks can help boost your credibility, establish your authority as an industry expert, and provide your target communities with value, they can also improve your online visibility, increase your chances of going viral, and enhance your reputation. A good eBook can generate profits for years, which is some pretty powerful leverage when you think about it.

While there is no denying that eBooks can amplify your presence and do wonders for your brand, let’s take a look at some of the practical benefits of eBook creation, publishing, and distribution.

#1 – Low Cost, High Conversion

eBook production is relatively inexpensive. Since you eliminate many of the expenses associated with print publishing, you can keep costs at a minimum. In addition, you’ll find that conversion rates are higher than many other tools and methods. Give away an eBook packed with valuable information in return for an email address and you’ll quickly see your list of interested prospects grow.

#2 – No Publishing Barriers


Besides saving yourself from the agony of submitting your manuscript to countless agents, you save yourself from broken-hearted sobbing over rejection letters. Thanks to the freedom and flexibility that comes along with self-publishing, you bypass the hassle and go straight to distribution within the space of an upload and few quick clicks.

#3 – Immediate Download

Forget about heading down to the bookstore and waiting in line to make a purchase. eBooks are instantly downloadable. This means your customers can conveniently access your book anytime, anywhere, and on any eBook reader.

#4 – You Have Complete Control

Without the limitations of traditional publishing, you don’t have to compromise yourself or your business in any way. You have the last say on every aspect including content, design, editing, pricing, publishing platform, and marketing. Your eBook is yours to do with, as you will.

#5 – You can make eBooks Interactive

Engagement is crucial when you’re trying to impart your message. The good news is you can compel people to keep on reading and enhance their learning experience by making your eBook interactive. Add links, media, and other elements to add value and keep your reader hooked.

If you’re not yet convinced that eBooks are worth their weight in gold, then stay tuned for my next blog, because I’ll share the creative ways in which you can use eBooks to maximize the impact of your marketing efforts.

Are you creating and publishing eBooks? What hidden benefits can you derive from this marketing tool?

Shawn Manaher

Shawn Manaher is the founder and CEO of The Content Authority. He's one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don't even want to know what he calls pancakes.

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