Blog Content Made Easy | How To Build A Blog | Content

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Keeping It Fresh: Blog Content Made Easy


In an effort to keep your website and its online content up-to-date and constantly refreshed, the best practice to succeed in this environment is to build a blog. Writing and updating blog content will help the internet spiders, who seek and return information as search engine results, retrieve your information more accurately through updated content. Keeping fresh online content on your website is a premier way to optimize your site’s page ranking within the search engine results page. It also helps you communicate with your target audience more often, efficiently and effectively.

 How to Build a Blog

Picute of building with blog content
How To Build Blog Content

If you have not already incorporated a blog, which is a combination of the words “web” and “log”, onto your website, contact your website administrator to add a page to your site that allows you to add or update the information that appears there in a blog format. Company blogs are typically maintained by one individual, to cultivate a consistent tone in the company’s message. However, some institutions, such as law firms or medical practices, will allow different affiliates to post entries based on expertise.

Smaller companies, consultants, or individuals who have created an idea or product to share amongst the masses, which operate without a company website, can build a blog through a number of online outlets for free. These sites can be promoted through individual efforts such as mass emails or social networking. Websites such as Google’s Blogger or the independent WordPress blogging site are both easy to use blogging hosts that provide its users with step-by-step instructions in setting up a blog, and tips on how to maintain them once they are published. These sites will help afford your product or idea a forum to thrive with its very own webpage that you control with a few simple clicks of the mouse.

 Blog Content and Frequency

Blog content, although different for every industry, should contain information that is relative to the commerce of the company it represents. For instance, if you own a marketing firm, creating blog entries about plumbing would not be beneficial to your target audience, or your bottom line. Blog entries should be informative, allowing its readers to learn more information about your company’s current events, new products and ideas or provide an ideal place to post videos or commentary about special events in which your company participates. Blog content should be succinct, while allowing a maximum amount of information to be revealed, using the least amount of words, conveying your message summarily.

One of the major benefits, and a large reason to build a blog, is to constantly refresh the content, allowing your site to reveal new content for the internet spiders to grab easily. Dormant website content is often overlooked by the spiders, which lessens the page ranking your site receives on a search engine results page. With that said, the frequency at which a blog should be updated is different for everyone. If your particular industry does not allow for everyday updating, do not fret. Updating your site weekly, in an effort to provide informational content is just as constructive. Do not update a blog simply for the sake of refreshing information daily. When creating a blog, develop guidelines regarding how many times a day, week or month you will update the information, and stick to that precedent. If a site visitor knows you update your site on a certain day, they will check in on that day with an expectation of viewing a new post. In addition to posting consistently, maintain a healthy awareness of who visits the site. This includes responding to any questions or feedback posted in the comments section regularly. Individuals who read blogs commonly enjoy being involved with the content through interaction. These commenters appreciate a host who will communicate with them systematically, which again increases the blogs popularity.

Also, be sure to allow the blog to be shared amongst its readers by providing a link to share the information via social media or email. This will drive traffic to the site, while allowing for content interaction and furthering search engine optimization.

Blogging Topics

Although it is important to keep your blogging topics related to the industry in which you participate, blog owners realize that content can become increasingly difficult to come by, especially if you post entries daily. To enhance your blogging content, first look within your company for any information relative to your success that you would like to share with your readers. These topics can include the information from the hiring of new employees to the implementation to new systems implementations and new product launches to the acquiring of new clients. Secondly, look within your industry for informational topics to expound upon. For instance, if you own a heating and cooling company, there are certainly hills and valleys in your industry’s workload, based mostly around the weather. Use your blog to provide tips to improve your customers’ heating and cooling efficiency, or ideas on how to save money by maintaining proper temperature levels, and conducting regular service appointments on their air conditioning and heating units. Whether it is a step-by-step article on how to change or clean filters, or the importance of servicing each unit prior to the season in which it is used, informative topics abound when the industry is placed on display. Once the company and industry have both been exhausted, research related trending topics online, and post informational entries that complement the stories. Sticking with the heating and cooling company model, additional stories can be posted about the extreme temperature changes from region to region. Providing a light-hearted addition to a typically informational topic can help readers feel at ease, while developing a comfort level or rapport that will encourage them to leave feedback or comments, which increases your online popularity; an important tool in search engine optimization.

Blogging can be a lot of fun, and provide its writer with a creative, industry-related outlet that does not exist on its information-only website. Websites are created to allow their users to retrieve valuable company information, instructions or product purchasing power without contacting a person via phone or email. This type of convenience has led to online content becoming more and more powerful and necessary to stay competitive, no matter which market you participate in. Blogs can allow a more personal approach to interacting with readers by not only providing information, but providing a forum for the company’s clientele to interact with each other, while allowing the company to remain involved with the needs or concerns that are being tossed around the comment section.

Content, consistency and consideration are all important parts of blogging, and will provide a starting point for any new blog entry. Considering the concerns or questions posed by users will provide a large amount of content for your blog, and may allow you to prepare entries ahead of time, to release them consistently without having to wrack your brain for new material. Keeping your ear to the ground, and researching industry news will provide the most accurate, intriguing and applicable blog content for your readers to enjoy and interact with. It also helps the host learn a few things along the way, spawning even more research, industry news and blogging topics to emerge with ease.

Shawn Manaher

Shawn Manaher is the founder and CEO of The Content Authority. He's one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don't even want to know what he calls pancakes.

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