As social media experts gear up for the year ahead, it’s crucial to evaluate the old marketing toolbox and add plugins, applications, and services that can potentially bolster campaigns. With so many new options entering the market on a yearly basis, it’s almost impossible to choose the best tools for monitoring your brand, understanding your audience, and staying connected. Fortunately, our 2014 list can help you narrow down the choices.
In previous posts, we’ve covered some great social media manager tools that we’d still highly recommend today. These include:
- Salesforce Marketing Cloud (Radian6)
- Buzz Equity
Following are some of our 2014 recommendations for your growing arsenal of social media marketing tools.
Although Social Motus was only established in 2011, this social media data analysis tool has quickly become a popular option among the pros. Besides helping you manage Twitter, Facebook, and LinkedIn accounts, this all-in-one program offers everything from monitoring, publishing, engaging, and discovery to analytics, real-time feeds, and conversion tracking. Pricing starts at $15 per month per user, but you can test out the service with a free 30-day trial. If you’re an Internet marketing consultant or belong to an agency, you’ll be pleased to know Social Motus also offers a White Label option so you can rebrand the dashboard as your own when providing social media management services to clients.
Finding and publishing engaging content that speaks to the interests of your audience is crucial for social media success. Swayy helps you do just that by dropping relevant posts into your dashboard so you can read and choose what you want to share with your communities on LinkedIn, Facebook, and Twitter. Besides the content discovery aspect of the tool, the software will even provide hashtag suggestions for your posts, as well as analytics that show you which pieces of content are the most effective in growing your community of followers. Swayy plans range from free to $49 per month depending on your needs.
When you need detailed data regarding your social media presence, few tools can compare to SimplyMeasured. This service not only allows you to manage, organize, and analyze your brand’s data on all major networks, but it also provides a complete snapshot of your social media performance, competitive analysis’ for Facebook and Twitter, Instragram and Youtube channel reporting, and data on social traffic. All accounts include Google Analytics integrations, Bitly and Klout tracking, influencer and trend analysis, and more. Although there are five different levels available with basic plans starting at $500 per month, there is a free 14-day trial period so you can test the tool first.
This popular platform is a firm favorite with experts as it offers social media managers listening, scheduling, monitoring, analytics, and exporting capabilities. It also highlights influential followers, lets you track audience growth, and offers intelligent suggestions for improving campaigns. Plans range from Bronze to Platinum with $9 per month being the starting point for basics.
A little different from other options, Raven Tools offers a complete Internet marketing toolset that’s perfect for social media managers wanting a comprehensive solution. In addition to monitoring and management software, users gain access to features that cover the areas of online advertising and SEO. Social media features include team management, automated sentiment analysis, keyword searches, analytics, and CRM integration. If you run large-scale digital campaigns and you prefer the convenience of managing everything on one dashboard, then give Raven Tools a go. Their Pro packages cost $99/month while their Agency packages start at $249. There is a free 30-day trial available if you want to test the service without any obligations.
Are there any social media manager tools you’d recommend for 2014? We’d love to hear about them so drop us a line in the comment box below.