Theodor Seuss Geisel had a knack for many things. Little did he know that he’d be a damn good teacher to the modern content marketer.
Although his insights can be applied to many industries and myriad topics, today we’re viewing famous Dr. Seuss quotes in the context of content marketing. Follow along as we cover nine very pertinent lessons.
1. “Teeth are always in style.”
While content marketing may evolve, there are certain tactics that will always be on trend because they work. Don’t mess around when you find a good thing, or you’ll risk creating cavities in your marketing budget.
2. “Only you can control your future.”
Do you have a documented content marketing strategy? If you’re reading this without one, you’ve just discovered the biggest threat to your future success.
3. “Sometimes the questions are complicated and the answers are simple.”
As marketers who are constantly on the search for the pièce de résistance of our content plan, we often overlook the KISS principle. Well, guess what? Creating content that’ll launch your ROI into the stratosphere doesn’t require a PhD in rocket science. If you look too deep, you might miss a simple idea with the potential to go viral quickly and produce long-lasting results.
4. “So the writer who breeds more words than he needs is making a chore for the reader who reads.”
Brevity is a skill. Practice it.
5. “A person’s a person, no matter how small.”
Let’s replace the person in this scenario with content. In our fast-paced and increasingly mobile world, consumers don’t have the time to digest lengthy pieces of content. As a result, the impact of microcontent is greater than many marketers believe. With its growing importance, it’s critical to ensure every bit of copy offers high value no matter its length.
6. “Today I shall behave, as if this is the day I will be remembered.”
The way you behave online affects your brand’s reputation. As many business owners have learned, you can’t come back from some things. Since the Internet remembers everything, think before you hit the publish button.
7. “Why fit in when you were born to stand out?”
Are you following the crowd, or flying under the radar so you don’t upset anyone? If you answered “yes,” you need to re-evaluate what you’re doing. Content marketing allows you to distinguish your brand with your authentic voice and unique personality. It allows you to show consumers why you’re the difference they need. Don’t go Charlie Sheen tiger-blood crazy, but don’t let your competitors eclipse your brightness either.
8. “You’ll miss the best things if you keep your eyes shut.”
If you still hide behind the safety of your blinders, you’re missing opportunities to reap the rewards of an effective and comprehensive content marketing strategy. You have to look at the bigger picture before you can focus on the things that matter to your brand. Therefore, you should be researching consistently, keeping track of emerging trends relentlessly, learning from mentors regularly, studying content marketing diligently, and watching key conversations between competitors, prospects, influencers, and other stakeholders constantly.
Be aware of what’s going on around you so that you’ll be less likely to miss the good revenue-generating stuff.
9. “I’m sorry to say so but, sadly, it’s true that bang-ups and hang-ups can happen to you.”
No one is immune to mistakes, least of all content marketers. Make one tiny error and the grammar police will pounce on you like kids around a broken piñata. Whether it’s a wayward tweet or misused word, be prepared to make blunders. How you handle the situation is what counts.
As much as Dr. Seuss was known for his brilliant illustrations and whimsical turn of phrase, he was also known to scrap about 95% of his material before nailing down a theme. Perhaps it’s the now-oriented world we live in, but some ideas turn out better when left to marinate. There’s no denying that content marketers can learn a lot from Theodor Geisel, but the biggest lesson of all is that we should never stop pushing ourselves to be better at what we do.
What’s your favorite Dr. Seuss quote and how can you relate it to content marketing? Join the conversation in the comments section.
Shawn Manaher is the founder and CEO of The Content Authority. He’s one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don’t even want to know what he calls pancakes.