Are you unsure of when to use “assure” versus “reassure”? Don’t worry, you’re not alone. Many people use these two words interchangeably, but there are subtle differences between them that can make a big impact on your writing.
Let’s clarify which of the two is the proper word to use. Both “assure” and “reassure” are correct, but they are used in different contexts.
“Assure” means to make a promise or guarantee that something will happen or be true. For example, “I assure you that the project will be completed on time.”
“Reassure” means to alleviate someone’s fears or doubts. It is used when someone is already worried or anxious about something. For example, “I reassured my friend that everything would be okay.”
Now that we understand the difference between the two words, let’s explore how to use them effectively in our writing. In the following sections, we will discuss common mistakes to avoid, tips for using these words correctly, and examples of how to use them in different contexts.
Assure
Assure is a verb that means to make someone confident or certain about something. It involves giving a guarantee or promise that a particular event will happen or a particular outcome will be achieved. Essentially, it is about instilling a sense of trust or security in someone.
Reassure
Reassure, on the other hand, is also a verb, but it involves restoring confidence or peace of mind that has been lost. It is about alleviating someone’s fears or concerns and making them feel better about a particular situation. Reassurance is often given in response to a specific event or circumstance that has caused anxiety or uncertainty.
While the two words are similar in meaning and are often used interchangeably, there is a subtle difference between them. Assure is more proactive and involves giving a guarantee or promise, whereas reassure is more reactive and involves restoring confidence that has been lost.
How To Properly Use The Words In A Sentence
Choosing the right word to use in a sentence can be tricky, especially when two words have similar meanings. Assure and reassure are two such words that are often used interchangeably, but they actually have different connotations. In this section, we will explore how to properly use these words in a sentence.
How To Use Assure In A Sentence
The word assure means to make someone confident or certain about something. It is often used in the context of giving a guarantee or promise. Here are some examples of how to use assure in a sentence:
- I can assure you that the product is of the highest quality.
- The manager assured the customer that their complaint would be taken seriously.
- Please assure me that you will be on time for the meeting.
Note that when using assure, you are giving someone confidence or certainty about something. It is often used in a more formal or professional context.
How To Use Reassure In A Sentence
The word reassure means to restore confidence or ease someone’s fears or doubts. It is often used in the context of comforting someone or providing emotional support. Here are some examples of how to use reassure in a sentence:
- The doctor reassured the patient that the procedure would be painless.
- She reassured her friend that everything would be okay.
- The teacher reassured the students that they were well-prepared for the exam.
Note that when using reassure, you are restoring someone’s confidence or easing their fears or doubts. It is often used in a more personal or emotional context.
More Examples Of Assure & Reassure Used In Sentences
Assure and reassure are two words that are often used interchangeably, but they have different meanings. Here are some more examples of how these words can be used in sentences:
Examples Of Using Assure In A Sentence
- The company’s CEO assured the employees that their jobs were safe.
- The doctor assured the patient that the surgery would be a success.
- The teacher assured the students that there would be no pop quiz that day.
- The politician assured the public that he would keep his promises.
- The hotel manager assured the guests that the noise from the construction would stop by 5 pm.
- The salesman assured the customer that the product would last for years.
- The coach assured the team that they could still win the game.
- The lawyer assured the client that they had a strong case.
- The pilot assured the passengers that the turbulence was normal.
- The parent assured the child that everything would be okay.
Examples Of Using Reassure In A Sentence
- The therapist reassured the patient that they were making progress.
- The mother reassured her child that monsters weren’t real.
- The boss reassured the employee that they were doing a good job.
- The friend reassured the other friend that they would always be there for them.
- The doctor reassured the patient that the side effects were temporary.
- The teacher reassured the student that they would pass the test.
- The coach reassured the athlete that they could come back stronger after the injury.
- The firefighter reassured the family that they would get their cat out of the tree.
- The police officer reassured the witness that they would be protected.
- The therapist reassured the patient that their fear of flying was common.
Common Mistakes To Avoid
When it comes to using the words “assure” and “reassure,” people often make the mistake of using them interchangeably. However, these two words have different meanings and should not be used in the same context. Here are some common mistakes to avoid:
Using “Assure” When You Mean “Reassure”
Assure means to make a promise or guarantee that something will happen or be done. Reassure, on the other hand, means to give someone confidence or comfort by removing their doubts or fears. Using “assure” when you mean “reassure” can create confusion and miscommunication. For example, saying “I assure you that everything will be okay” when someone is already worried may not provide the comfort they need. Instead, say “I want to reassure you that everything will be okay.”
Using “Reassure” When It’s Not Necessary
While it’s important to provide reassurance when someone is worried or anxious, using “reassure” when it’s not necessary can come across as insincere or patronizing. For example, saying “Don’t worry, everything will be fine” and then adding “I promise” or “I reassure you” may make the person feel like you don’t trust them to believe you the first time. Instead, be genuine and empathetic in your response.
Not Understanding The Context
Assure and reassure can have different connotations depending on the context in which they are used. For example, in a business setting, “assure” may be used to convey a sense of professionalism and confidence, while “reassure” may be used to show empathy and understanding. Make sure you understand the context in which you are using these words to avoid any misunderstandings.
Tips To Avoid These Mistakes
- Double-check the definition of each word before using them
- Consider the context in which you are using these words
- Be genuine and empathetic in your responses
- Use other words or phrases if you’re unsure about the correct usage of “assure” or “reassure”
Context Matters
Choosing between assure and reassure can depend on the context in which they are used. While both words are often used interchangeably, they do have subtle differences that can affect the meaning of a sentence. Understanding these differences can help you choose the right word for the context.
Assure Vs Reassure
Assure means to promise or guarantee something. It is often used in situations where one person is providing another person with confidence or certainty about something. For example, a company might assure its customers that their personal information is secure.
Reassure, on the other hand, means to restore confidence or calm. It is often used in situations where someone is trying to alleviate another person’s fears or concerns. For example, a doctor might reassure a patient that a medical procedure is safe and effective.
Context Examples
The choice between assure and reassure can depend on the context in which they are used. Here are some examples of different contexts and how the choice between assure and reassure might change:
| Context | Assure | Reassure |
|---|---|---|
| Customer Service | The company assured the customer that their issue would be resolved. | The customer service representative reassured the customer that their issue was important and would be resolved as quickly as possible. |
| Medical | The doctor assured the patient that the medication would help with their symptoms. | The doctor reassured the patient that the side effects of the medication were temporary and manageable. |
| Business | The CEO assured the investors that the company was on track to meet its financial goals. | The CFO reassured the investors that the company had a solid financial plan in place to weather any economic downturns. |
As you can see from these examples, the choice between assure and reassure can depend on the specific context in which they are being used. By understanding the subtle differences between these words, you can choose the right one to convey the intended meaning and tone in your writing.
Exceptions To The Rules
While the rules for using assure and reassure are generally straightforward, there are some exceptions where they might not apply. Let’s take a look at these exceptions and offer explanations and examples for each case.
1. Contextual Usage
One exception to the rules for using assure and reassure is contextual usage. Depending on the context in which the words are used, they can take on different meanings and nuances. For example:
- Assure: In legal terms, assure means to make a promise or guarantee with certainty. However, in everyday conversation, it can mean to give someone confidence or peace of mind.
- Reassure: While reassure generally means to restore confidence or comfort, it can also be used sarcastically or ironically to express doubt or disbelief.
Therefore, it’s important to consider the context in which the words are used to determine their intended meaning.
2. Regional Differences
Another exception to the rules for using assure and reassure is regional differences. Depending on where you are in the world, the words can be used differently. For example:
| Assure | Reassure |
|---|---|
| In British English, assure is often used to mean to inform or tell someone something. | In American English, reassure is often used to mean to make someone feel better or more confident. |
Therefore, it’s important to be aware of regional differences in language when using assure and reassure.
Practice Exercises
One of the best ways to improve your understanding and use of assure and reassure is through practice exercises. Here are some exercises that you can use to improve your skills:
Exercise 1: Fill In The Blank
Choose the correct word (assure or reassure) to fill in the blank in each sentence below:
- After the car accident, the police officer tried to __________ the driver that everything was going to be okay.
- The doctor tried to __________ the patient that the surgery would be successful.
- She needed someone to __________ her that she was making the right decision.
- The company CEO wanted to __________ the employees that their jobs were secure.
- He tried to __________ his mother that he would be home in time for dinner.
Answer Key:
- reassure
- assure
- reassure
- assure
- assure
Exercise 2: Multiple Choice
Choose the correct word (assure or reassure) to complete each sentence below:
- He __________ her that he would be there on time.
- a. assured
- b. reassured
- a. assure
- b. reassure
- a. assure
- b. reassure
- a. assured
- b. reassured
- a. assure
- b. reassure
Answer Key:
- a. assured
- b. reassure
- b. reassure
- a. assured
- a. assure
Conclusion
After reading this article, it is clear that there is a distinct difference between the words “assure” and “reassure.” While both words convey a sense of comfort or security, “assure” implies a promise or guarantee, while “reassure” implies a restoration of confidence or trust.
It is important to use these words correctly in order to avoid confusion or miscommunication. Always consider the context in which the words are being used, and choose the appropriate word accordingly.
Key Takeaways
- “Assure” implies a promise or guarantee, while “reassure” implies a restoration of confidence or trust
- Using these words correctly is important for clear communication
- Consider the context when choosing which word to use
Learning about grammar and language use is an ongoing process. By continuing to educate ourselves, we can improve our communication skills and avoid common mistakes. Keep exploring the world of language and enjoy the journey!
Shawn Manaher is the founder and CEO of The Content Authority. He’s one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don’t even want to know what he calls pancakes.