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Why And How To Conduct a Site Audit?

Why And How To Conduct a Site Audit?

Everyone wants their website, which they have invested a lot of effort and money into developing, to pay off as soon as possible and continue to be profitable. It is quite possible to achieve this if you competently engage in promotion with the involvement of an SEO audit agency and eliminate shortcomings.

Why Do You Need a Website Audit?

The first point is that website owners who do not wait for an error in their project and prefer issue prevention should ask specialists and search engines.

A website audit is a comprehensive performance assessment with the identification of existing problems and options for their solutions.

Even when a resource is in the development stage, an audit will be very useful, as it will allow you to verify the correctness of the chosen solutions or point out their imperfections.

The second question is the importance of website audits, whose answer becomes the basis for understanding the value of web analysis.

A competent analyst can not only identify problems but also indicate vectors for website development, which will help increase traffic, establish compliance with search engine results algorithms, optimize the structure, and make navigation convenient.

A SEO audit is required for the following options:

  • The site is ineffective – the amount of traffic has decreased; the site has been sanctioned by search engines, is poorly ranked, has lost positions in search results, has poor conversion, etc.
  • The site is at the development stage – it is necessary to analyze the sites of competitors to increase the chances of a new site’s success and check the resource itself for errors; it’s better to do this in advance and not after a full start.
  • Strategic planning is carried out – the audit allows you to predict the growth of popularity and assess its potential, identifying weaknesses that interfere with the stable operation of the resource and its promotion.

Simply put, analysis should become a habit and be regarded as the key to the successful operation of a website.

In the digital world, the same laws are applied as in the real world. For instance, when preparing to open a supermarket, the owner studies the competitive environment, analyzes the activities of large chains, looks at how their activities are structured, and what marketing tricks they successfully use.

A website audit is designed to find errors and identify ways to solve them to successfully achieve the final goal.

Don’t assume that after the audit, the resource will change beyond recognition and reach a new point of development. The auditor will only provide the owner with a list of problematic situations and options for getting out of them.

When conducting a comprehensive site audit, the specialist does part of the work; then everything depends on the owner: either following a drawn-up plan or not. And if the second option is simply a waste of money, then the first path will lead to an improvement in all characteristics of the resource and a general increase in its efficiency.

Website Audit Is Not Magic

The problem of low sales forces the business owner and marketers, each of whom is confident that nothing extraordinary is happening inside the enterprise, to turn their attention to the site. It is the web resource (or, more precisely, its inefficiency) that is the problem that has caused a once-successful business to stop generating income.

The Netpeak Agency professionals will provide a complex analysis of your website, which results in a detailed document with technical requirements. It will allow you to increase ranking and indexing and subsequently attract more search traffic to your site.

Typical Mistakes of Those Ordering a Website Audit

An audit is a necessary tool that allows you to identify problems and avoid or solve them efficiently. It doesn’t matter whether the resource is new or has been running for many years; analysis is needed in both cases.

When deciding to conduct a site audit, the customer must be aware of some fundamental aspects. They include the objectives of the audit, the results, the importance of the study for the development of the resource, and so on.

To ensure that the audit does not become a waste of money and does not meet expectations, consider the following issues

  • formulated tasks;
  • do not try to get the developer’s secrets or find out its trade secrets;
  • do not try to save money.

All these points are very important, so do not neglect them to manage the proper operation of your project.


In the vast majority of cases, a resource audit is intended to identify errors and shortcomings made at the development stage and during operation. Many small flaws can ultimately become one huge obstacle that prevents the site from achieving the desired rankings and solving the tasks set by the owner.