Writer’s Rubric

The following Writer’s Rubric is how the quality control team judges each piece of content reviewed.

CATEGORY 95 +     (TIER 3) 90+       (TIER 2) 85+      (TIER 1) 80 –     (TIER 0)
Mechanics No grammatical, spelling or punctuation errors. Almost no grammatical, spelling or punctuation errors A few grammatical spelling or punctuation errors. Many grammatical, spelling, or punctuation errors.
Keywords Main keywords should be included in first and last paragraphs and evenly and correctly used throughout the body of the article. Keywords must all be included and spelled exactly as the client requested. Keyword density should match as closely as possible the exact percentage requested by the client. Main keyword is used in first and last paragraph and is in the article the proper number of times as per the client’s instructions. Keyword should always be spelled as per client’s instructions and ALL keyword phrases used at least once. The keyword is used the proper number of times and with the client’s exact spelling. Keyword not found in article, is stuffed throughout, or is nowhere near the requested keyword density. Keyword is misspelled or writer added an apostrophe or other punctuation to alter it.
Paragraph Construction First and last paragraphs contain keyword, introductory sentence, explanation/information and concluding sentence. All other paragraphs are at least three sentences long and contain well constructed and useful information with clear transitions to the next paragraph. Main keywords are used in first paragraph. First paragraph contains introductory sentence, explanation and concluding sentence. Paragraphs are at least three sentences and contain pertinent information. Paragraphs include keywords and related information but are typically not constructed well. Paragraphing structure was not clear and sentences were not typically related within the paragraphs.
Organization Information is very organized with well-constructed paragraphs and subheadings, a strong opening and excellent conclusion Information is organized with well-constructed paragraphs. Information is organized, but paragraphs are not well-constructed. The information appears to be disorganized.
Titles Titles should be unique, eye catching, fit the article and use the main keyword. Title is between 4 and 8 words long. Title is original, between 4 and 8 words long and includes the keyword. Title includes keyword but completely lacks originality No title or just the keyword as the title