Writing Sales Copy: Crafting Words that Sell
Writing sales copy is tough work. It requires an immense amount of research, plenty of brainstorming, and a good dose of marketing savvy. These days you can’t turn a corner without seeing some form of sales copy, especially on the web. The simple fact is that it’s a very necessary part of creating success. No matter what type of website you own, you need impressive copy to get people reading and most importantly, buying.
Why Writing Sales Copy Is So Important
Copywriting isn’t about fancy verbiage and a driving call to action. It’s about promoting yourself and your website in such a way that you build your brand, boost traffic, and generate leads. It’s about establishing credibility and trust, and connecting with your prospect on a personal level.
Writing exceptional sales copy is a vital part of a marketing strategy you cannot afford to ignore. You need copy that demands the attention of the public and motivates them to visit your website. Copywriting helps you present a clear and consistent message to your prospects. You can tell them who you are, what you’re about, and why they should listen to what you have to say.
In addition, well written SEO copy improves your search engine rankings, resulting in an increase in eyeballs viewing your offer and a push in revenue. Ultimately, you need promotional copy to give you a competitive advantage over rival sites.
When You Need Sales Copy Written By a Professional
Sales copy is somewhat temperamental. Chuck the wrong ingredients together and your conversion rates start throwing a tantrum. This is when you might consider investing in the services of a professional copywriter.
Launching a new product or service – You need to send new products or services out into the world with the right message. Copywriters can help you craft a message that not only promotes your offering, but stays true to your brand. They understand your product or service, and they understand your target, which puts them in a position to pitch your offer successfully.
Implementing a marketing campaign – Running a marketing campaign is a major undertaking. Your copy needs to be pitched at many different levels, using many different platforms. A professional will adapt your promotional material to speak to a variety of audiences through several different marketing mediums.
- When you need an expert’s advice – You’ll need to rely on a copywriter if you have no clue about the art of writing sales copy. These talented individuals have the tools and know-how to push your promotional material in the right direction.
- When your current sales copy stinks – Let’s face it, you rely on good conversion rates for revenue. After all, you have business expenses to meet each month, and your family can’t starve. When your conversion rates are at rock bottom, it’s time to think about what a professional can do for you. A copywriter can adapt the wording to meet current trends and consumer behaviors, while putting the sparkle back into your copy. With a few changes, you’ll have fresh copy that sells.
- When too much is at stake – Sometimes the risk is far too high to write your own promotional material. There’s no sense in taking a chance when it could cost you dearly. Rather look at a copywriter as a valuable asset to your business and spend the money on a skilled individual.
- When you need a fresh perspective – There are times when you are simply too close to your offering. You have a thorough understanding of the ins and outs, but that doesn’t necessarily mean you know how to speak to your audience. As a result, you could entirely miss the point that hits home with your target.
Writing good copy that sells is a skill copywriters spend many years studying and practicing. Their talent can bring your business far more revenue than you’ll spend on their fees. The bottom line: don’t settle for mediocre writing when you can have brilliant copy that boosts your profits.
Shawn Manaher is the founder and CEO of The Content Authority. He’s one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don’t even want to know what he calls pancakes.