White Hat SEO

White Hat SEO Importance

It is no wonder to astute observers that white hat SEO has become the icon of effective internet business marketing. Virtually all virtual marketers place major emphases on boosting search engine rankings by any means possible. The common underlying motivation for the use of all such devices is outmaneuvering the competition.

All internet marketing schemes are not created equal, however. White hat SEO is the only way to go for e-businesses wanting to build a solid online presence capable of withstanding inevitable marketplace waxes and wanes.

What is “white hat” SEO?

Also called “ethical SEO,” the term denotes a way of driving qualified traffic to business sites by dignified means. In this respect, it offers much higher long-term value to legitimate business concerns. This is in refreshing contrast to “black hat SEO” tactics that “sleaze sites” and disreputable vendors typically employ.

A distinctive difference

Its primary focus on people who visit your site – instead of automated search engine algorithms is the distinguishing feature of white hat SEO. Despite this humanist aspect, white hat SEO does not ignore the importance of search engine prominence. In fact, it entails especially rigorous adherence to all search engine rules and official policies.

Primary components of white hat SEO

-Internal Links

Unlike their physical arachnid counterparts, search engine spiders are most welcome visitors within web-based business premises. Inaccessibility of any internal sub pages by these incessant automated creepers leads to large-scale non-indexation of many internal areas of your site by search engines. Online invisibility is the net result.

Scripts to enable detailed drop-downs and pretty pop-ups serious impede search engine spiders’ full access to your site. If you utilize such enhancements, include text link footers throughout your site to interlink all sub pages and a site map. Both human and automated arachnid visitors may thereby glean an excellent eye view of all your offerings.

-Reciprocal Links

Trading links with other sites that feature similar subject matter is great for building incoming backlinks. Selectivity is the catchphrase of competent reciprocal link building Ensure sufficient relevance, desired keyword frequency, and overall reputation before forming such e-business associations.

Reciprocal link building can be very time-consuming. PRProwler is a valuable tool for significantly expediting the process. Its Page Rank pre-qualifier eliminates useless visits to unsuitable sites.

Quality content



Picture of White Hat SEO
White Hat SEO




Maximizing search engine exposure is only part of your essential task. An absence of superior substantive content to effectively conveys your marketing message renders all other SEO efforts totally useless.

Content-rich sites have the highest appeal to human visitors, search engines, and other webmasters. All the above parties parties view such platforms very favorably as valuable repositories of relevant data about their respective subjects. Moreover, exceptional content offers the added benefit of subsequent reuse to incorporate additional related keywords and concepts.

Proper grammar, sentence construction, keyword frequency, and formatting are crucial. In addition, competent white hat marketing encompasses all conventional SEO aspects like meta tags, creative article titles, and strategic keyword placement with optimal frequency throughout textual displays.

White hat SEO makes more sense (and dollars)

Ethical e-merchants who expend the effort to ensure full compliance with and have exclusive reliance upon white hat SEO should not negate their efforts with substandard “spun” content inferior content.


While shortcuts and underhanded tactics to cheat one’s way to the top are certainly nothing new, white hat SEO sets a higher standard. Staying the correct course with aboveboard honesty and unimpeachable integrity always win out.

People who visit websites want solid information to help them make important decisions or improve their lives. They do not want to wade through a lot of hype, fluff, and tangential keywords crammed together.

The affiliated writers of the Content Authority represent your best resource for high-quality literary skill and white hat SEO talent. See for yourself why our final results make all your interim effort and investment well worthwhile!

Shawn Manaher

Shawn Manaher is the founder and CEO of The Content Authority. He's one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don't even want to know what he calls pancakes.

Recent Posts