What Is Copywriting?
If you’ve only just joined the Internet marketing game, you’re probably searching for answers to that all-important question: what is copywriting? Simply stated, copywriting is the art of writing persuasively. However, writing persuasively is far more complex than it seems. While you will soon find out there is plenty to learn about creating compelling copy, below you will find a brief breakdown of the basics, and how you can use it to benefit your business.
Eliminating the Confusion: Copywriting vs. Content Writing
On your journey to Internet marketing stardom, “content writing” and “copywriting” are terms you will come across regularly. Some people make the unfortunate mistake of using them interchangeably, but they are, in fact, two very different things. Each presents its own sticky challenges and the level of difficulty in mastering them varies for every individual.
Copywriting refers to the specialized art of writing promotional literature that motivates people to take a particular action. It is an integral component of both offline and online marketing, and provides you with the opportunity to set your business apart from your competitors. Copywriting is convincing, persuasive, and highly interactive. It’s the strategic and effective use of words to target the psychological and emotional triggers of your prospects.
In comparison to content writing, copywriting highlights the benefits of products and services while connecting directly with the reader. Promotional literature generally includes sales copy, sales letters, billboards, advertisements, posters, direct mail pieces, sales scripts, product brochures, websites, multimedia, and many other forms of written marketing material.
Content writing, on the other hand, refers to writing that informs and educates readers. While you can use it to prompt people to buy, it is not always used for promotional purposes. A blog entry is the perfect example of content writing.
Copywriting: Your Business Boosting Friend
Copywriting is extremely powerful if used correctly. It allows you to craft a message that resonates with your target audience, ensuring your sales skyrocket. With the right words, you can create a buzz about your business and captivate your target market almost effortlessly. As a result, your traffic increases, your leads increase, and your conversion rates go through the roof. Investing in effective copywriting is really investing in your financial future.
Making a connection with prospects is an essential part of marketing. Compelling, conversational copy not only allows you to make that important connection, but it can take your business from mediocre to exceptional. The livelihood of your company depends on how well you communicate your message through your promotional material. Make sure your copy isn’t just good, make sure it’s great.
Search engine optimized copy has an additional advantage, as it can improve your website’s rankings drastically. Your copy can provide your business with powerful positing in all major search engines. The potent blend of competitive keywords and persuasive writing is an unbeatable combination. Creating this combination is a talent that requires more than simply being able to write. Few people become true experts, which is why professional copywriters sometimes command a small fortune for their craft. It’s no wonder why they demand high fees either, since their skill will bring your company a fortune.
So, in a nutshell, what is copywriting? Copywriting< is about being influential. It’s about tapping into the hearts and minds of your target audience and understanding their needs. It’s about providing them with what they want and solving their problems. It’s about giving them a reason to trust you, believe in you, and buy from you. Now all you need to decide is whether you’re going to learn to write impressive copy yourself, or hire a professional.
Shawn Manaher is the founder and CEO of The Content Authority. He’s one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don’t even want to know what he calls pancakes.