Top 10 Errors of Link Building

Proper Link Building Takes Business Platforms To New Plateaus!

Adequate link building is vital to long-term virtual business success. Much like baking cakes, building links requires a recipe of sorts. It is imperative to include the appropriate quantity of each required ingredient. The omission or disproportionate inclusion of any given element renders the entire recipe ineffective.

This basic rule of competent cake creation applies equally to commercial marketing campaigns. To avoid winding up like inept bakers with a bunch of unsaleable bread, web-based entrepreneurs must abstain from the cardinal link building sins listed below.

Common Errors in Link Building

1. Building links to bad sites.

Linking into inferior sites of ill repute is fatal for online marketers. Incoming backlinks equate to external site endorsements. Thus, building links from illegal or unethical shyster sites drags your own search engine rankings down.

2. Neither a buyer, barterer, or seller be

Paid backlinks are highly tempting and very high-risk. Buying backlinks can seriously backfire by getting your site banned from all search engines.

3. Non-follow backlink usage

Good one-way follow links are few and far between. Settling for their non-performing non-following fellows is not only a costly error but a major time waster as well.

4. PR pays

Building links to a bunch of sites with pathetic pageranks (“PR”) is pointless. Put your time to much better use by building links to a handful of high PR sites – rather than a lot of low-PR platforms. For best link building results, select sites with PR values of four or higher.

5. Irrelevant material is immaterial

Building links to sites with little relevance to your own is useless. While other site operators will not object one whit, they are a total waste for you. Highly productive backlinks originate from sites within your same or similar market niche. For instance, online dating service operators would obviously want to omit political site backlinks. Whereas, link building via teen-oriented sites is appropriate, as that age group has great interest in social interaction. Teen sites are also more likely to touch upon dating-related topics.

6. Use solid anchor text

Picture of link building
Anchor Text Link Building

On-page anchor text plays a crucial role in online marketing success. An ideal approach includes article keywords within anchor texts of key hyperlinks. Avoid low-value generic terms like “click below.”

7. Spamming for backlinks

Backlink spamming is inefficient and causes search engines to banish business sites. Posting curt, superfluous comments on any blog bearing the remotest resemblance to your own is time-consuming and takes you nowhere fast.

8. Going for a single keyword

Internet surfers do not use identical terms to find specific items. Do you offer tennis shoes, sneakers, or gym shoes at your virtual store? Many consumers use similar product labels interchangeably; each term has a different meaning for others. Insufficient keyword diversity defeats the whole point of internet marketing.

9. Honing Too Hard on the Homepage

Most visitors initially arrive at a site‘s homepage. Do not let all incoming backlinks lead to landing pages, however. Develop high quality backlinks to other product-specific sub pages. Prospective customers save time by not having to look all over your landing page to learn more about your wares.

10. All links are not created equal

In the context of link building, discretion is definitely advised. Mere backlink availability is insufficient. You must also maintain good value for both you and prospective customers. Be discerning; two good links are far better than twenty bad ones.

Penny “Wise” = Pound Foolish – High Quality Linkbuilding

Link building yields little or no immediate income. Accordingly, online business owners often wonder whether it is worth their time and energy. The answer is a resounding “Yes.” High-quality backlinks are a precious commodity of unquestionable value.

In the link building realm – like elsewhere in life – everything that glitters is not gold. You would not invite just anyone into your home; exercise equal discretion when building links to lead others into your business platform. An ideal blend of prudence and progression builds bridges into virgin territories of virtual business success!

Shawn Manaher

Shawn Manaher is the founder and CEO of The Content Authority. He's one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don't even want to know what he calls pancakes.

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