The Importance of Keyword Research

seo basics

Anyone who owns a website, runs a blog, or uses the Internet as a marketing tool needs to understand the importance of keyword research. If search engines are the vehicles, keywords provide the gas that takes you where you need to go. These targeted words help push your website to the top of search engine rankings and ultimately drive visitors to your site.

Simply stated, keywords or keyword phrases are terms people use to search for information online. Search engine result pages (SEPRs) display the top results for specific keywords. You will often find websites with brilliant search engine optimization (SEO) strategies within the top result pages. This is a powerful position to be in when you consider that search engines return thousands of results in mere seconds.

The problem is most people only visit web pages listed within the first few SERPs. This drastically lessens your chances of people ever finding you online if your website is not within the top results. The bottom line: unless people know the exact name of your company website or blog, you are practically invisible on the Internet. By researching keywords properly, you can develop effective SEO strategies that will boost your search engine rankings, increase traffic to your site, and explode your profits.

Effective Keyword Research

Creating a site and then simply waiting for a flood of visitors is wishful thinking. If you are lucky, you might receive a trickle. For this reason alone, it is easy to see why researching keywords is so important to the success of a website. If you don’t attract people, you don’t attract money.

Researching terms relevant to your product or service offering will provide you with the type of insight that could help you become a leader within your niche. When you assess and measure keywords to ascertain which would work best for your site, you can start to build your website and content around those priceless, income generating words.

The benefits of proper keyword research are far-reaching. Understanding how and why a site ranks, what words people use in searches, which pages of yours are ranking, which SEO methods work best for your site, and how you can build effective internal links and backlinks are all part of this research. When money and time are of the essence, you will be grateful you took control of your search engine rankings.

Highly Competitive Keywords

Highly competitive keywords pose somewhat of an immediate disadvantage. While it is not always easy to avoid popular terms, it is advisable to try rank well for keywords that are not as common. When you are up against big online companies willing to spend fortunes establishing and maintaining their powerful search engine rankings, it is highly unlikely you will be successful when using many of the same keywords they employ.

Proper research ensures you gain a position to use keywords to your advantage. You can analyze your competition and change your SEO strategies as needed. You might even find profitable, untapped niches in the market.

The Key to Powerful Positioning

Truly understanding the importance of keyword research will help you bridge the gap between you and your target market. Any great Internet marketing campaign or SEO strategy should have a good foundation in keyword research. Knowing what people search for is the first step in directing them towards your site. Keep in mind there are many facets to researching keywords and many factors that influence the outcome. Make sure you start your research with a solid plan in mind. Once you make it to the top, remember to test, measure, and control the results. You may need to tweak your marketing and SEO methods here and there, but if you keep on top of your high ranking keywords, you will maintain a powerful position within search engines and ultimately guarantee success.

Shawn Manaher

Shawn Manaher is the founder and CEO of The Content Authority. He's one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don't even want to know what he calls pancakes.

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