In recent years, affiliate marketing has rapidly transformed the digital marketing industry and become a mainstream approach to engaging with the audience. If you are curious about the future of affiliate marketing and content creation trends of 2024, this article is the right place to start. Here, you’ll find the latest 2024 marketing trends that will likely become new industry standards.
What Is Affiliate Marketing?
It’s the type of performance-based marketing that incorporates all channels and mediums, including content marketing. In a nutshell, it implies rewarding affiliates (also known as publishers) users’ specific target actions. The key affiliate marketing players are brands, advertisers, and affiliates.
The process might also include a middleman (affiliate network), streamlining the process of recruiting affiliates and verifying that all the advertiser’s requirements are met. The affiliate commission depends on the chosen program features.
There is no one-size-fits-all commission structure, approaches to ad creatives, or affiliate marketing content guides. The digital marketing industry is constantly changing. That’s why we want to share future digital marketing trends shaping the industry in 2024.
How To Create Content for Affiliate Marketing in 2024: 8 Most Prominent Trends
Every year brings new marketing trends, and 2024 is no exception. That’s why we compiled relevant content creation and affiliate marketing trends in one place. Use these tips in your campaigns to yield better results in the long run:
Leverage Influencer Partnerships
The rise of influencer marketing impacts lead generation affiliate marketing programs. Businesses tend to partner with bloggers and influencers to enhance their affiliate campaigns with branded content creation.
According to the latest statistics, 64% of US marketers pay influencers on a campaign basis. Moreover, ad spending on the social media advertising market is projected to reach more than $200 billion in 2025. So, it is safe to say such partnerships will keep accelerating the affiliate marketing industry, especially affiliate lead generation.
Influencers will stimulate followers to use specific products, while brands will expand their reach and get more high-quality and sales-ready leads. Ultimately, the focus will be on improving the performance of affiliate marketing lead generation.
Create High-Quality Video Content
It was one of the most obvious marketing trends in 2023. According to Statista, more than half of U.S. users are more likely to watch a video than read blog posts.
Source: Statista
Another research shows that modern users spend 7+ hours online, dedicating around 3 hours to social media and video streaming platforms.
In 2024, video content will become even more popular. If you haven’t been using video for your affiliate marketing lead generation campaigns, the right time to start is now. Consider asking bloggers to provide video reviews of your products, leaving affiliate links in the description.
Pro tip: Experiment with video formats, like shorts, long-form videos, and stories. But remember that social media algorithms are changing, and you should constantly keep up with the emerging trends.
Implement Turnkey AI-based Solutions
It’s safe to say that the use of generative AI tools will be one of the major digital marketing trends in 2024. Last January, it was all fine and dandy, and everyone experimented with AI tools for fun. But now, experimentation with such tools is common, especially in the technology sector.
When it comes to content creation, the expectations for gen AI’s impact are high: while inaccuracy is a flaw that will be addressed eventually, the opportunities are endless, and so is the potential to generate more revenue.
According to Statista, the AI market size is expected to show significant annual growth, resulting in a $740 billion market volume in 2030.
As an affiliate marketer or a business owner, you can implement AI-based services to boost your product and service development, marketing and sales performance, affiliate lead generation, and affiliate marketing content.
Adopt the Mobile-First Approach
Source: Statista
More and more people are switching to mobile devices. According to the latest statistics, there were 5 billion unique mobile internet users and 4.8 billion social media users in 2023, and mobile ownership will only grow, making this trend even more prominent.
Launch Ads in a Post-Cookie World
Due to the latest GDPR and CCPA regulations, websites and apps must ask users if they can collect their cookies. Many people reject any cookie collection, making it harder to track users’ behavior on the site.
Today, more than 60% of U.S. advertisers run contextual targeting. You can use it in the lead generation affiliate campaigns.
In contextual targeting, users see ads based on the content they are currently viewing. If they read the article covering the latest auto news, they may see service station ads. If they look at the new iPad review, they will see specific tech retailer ads.
You can target ads with precision while staying compliant with all the latest regulations. If you’re an affiliate marketer, choose partners for your lead generation affiliate program wisely, and remember that compliance is king. On top of that, ensure that your affiliate content writing efforts are not in vain — copying content from others will negatively affect your reputation.
Use Metaverse Marketing
Despite the current state of the metaverse, it is becoming more and more popular. The latest statistics show that most brands will advertise in the metaverse in the next 5 years. Marketers believe that in the next few years, people will spend more time on metaverse rather than social media.
It is one of the most intriguing marketing trends. That said, test the waters and find bloggers interested in working with the metaverse. Offer them to promote your products in the lead generation affiliate marketing campaigns. The key factor here is that you should grant them the freedom of expression.
Companies wishing to launch such campaigns on metaverse as part of their lead generation affiliate program can create branded avatars, custom worlds and dialogue lines. That seems like an excellent way to appeal to tech-savvy and younger audiences.
Try Live Shopping
Live broadcast is known as one of the most effective ways to sell products to many people simultaneously. While consumers are used to the armchair shopping format, 2024 will present us with something new — live shops switching to online communities.
TikTok and Instagram shopping bloggers are prevalent in North America and Europe. When asked whether users bought products promoted on TikTok, more than 50% of respondents said they had done so. U.S. users like to watch Instagram Live, TikTok Live, and Amazon Live for livestream shopping. Users from East Asia, for instance, prefer other platforms, like Taobao Live and Tmall.
As a marketer, you can use this for advertising purposes. That said, consider directing some of your affiliate marketing content ideas to the Live Shopping influencers.
Show how your products perform and look in real life. That is the main reason users like to watch live streams. Provide influencers and bloggers with extremely lucrative discounts to boost your affiliate lead generation campaign. It will help you to draw the customers’ attention and close the sales on-air.
It’s Never Too Late for Innovations
Old content creation approaches will no longer be relevant in 2024-2025. New GDPR and CCPA regulations led to the “death of cookies.” With the advancement of the digital marketing industry and constantly emerging B2C and B2B marketing trends, content types, and promotional strategies, brands struggle to stay relevant.
As time passes, content marketing will become more mobile and VR-oriented. We will witness the ultimate video content victory and the rise of metaverse marketing. Livestream shopping is another trend that you should keep in mind. After all, keeping up with new technologies will help you deal with all the intricacies of emerging digital marketing trends and come up with new strategies to stay competitive.