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Earlier in the week, we looked at three of the best free social media management tools available today. While a free offer is awesome, the limitations imposed on social media marketers and businesses can hinder the progress and success of a social marketing campaign. Although the tools provide you with features and insights to improve your effectiveness, they do not provide enough to supercharge your efforts and maximize your ROI. That’s why we’ve decided to take a look at some of the best social media management tools with paid solutions.

The following services not only cater to businesses of every size, but they’re also affordable, provide a robust set of features, and cover a wide range of networks. Although current pricing is included below, many of these services offer customized solutions with a relevant cost structure.

Hootsuite (http://hootsuite.com/)

Spend a few hours touring Hootsuite’s interface and you’ll quickly see why so many people love it. This social media management system is ideal for executing social campaign tasks across multiple networks, as well as identifying and growing your online audiences. In addition to geotargeting functionality, Hootsuite allows for team collaboration, conversation tracking, post scheduling, and performance measurement.

The service also offers the most extensive social network integration you’ll find in a tool like this. Besides Twitter, Facebook, LinkedIn, and Google+ Pages, Hootsuite offers integration with content apps and platforms like Instagram, Flickr, Slideshare, Reddit, Tumblr, Youtube, Nimble, Hubspot, and more. One negative aspect of the software is that there are additional fees for analytics reports, as well as for adding more users than a plan covers. Make certain you keep these expenses in mind when budgeting for Hootsuite products.

Price: Hootsuite’s Pro plan is currently set at $9.99 per month while its Enterprise plan starts at $1499. There is a 30-day risk-free trial period, so you can easily test out the service before committing to it. Also important to note is that you can cancel or change your plan options at any time.

Sendible (http://sendible.com/)

Manage, engage, and track—exactly what one of the best social media management tools should do. This great service effectively combines email, social media, and SMS capabilities to help individuals and businesses grow, monitor, and track the results of their brands.

Sendible offers a comprehensive suite of features, including those that enable you to manage multiple social accounts in one place, monitor conversations about a brand, manage workflow approvals, measure every piece of content, as well as analyze and track email and social media campaigns. Users can access the platform via a web-based dashboard or mobile app.

Price: Sendible packages range from $9.99 for Solo to $99.99 for Corporate. Their Marketer and Business packages are perfect for those who need a little more than the basics but don’t want to break the budget. A 30-day trial period is available for all solutions, so feel free to try it out with zero obligations.

SproutSocial (http://sproutsocial.com/)

This social CRM and management tool offers a rich collection of features that help you minimize your time on social media while maximizing output. Its functionality includes account management, customer relationship management, lead discovery, and content publishing across multiple networks. Although SproutSocial is a little more expensive than some of the other tools available, it can be customized in ways that other tools can’t.

Price: SproutSocial’s Standard plan is $39 per user/month, its Deluxe plan is $59 per user/month, and its Premium plan is $99 per user/month. Like Hootsuite and Sendible, you can test-drive the platform for a free 30-day trial period. You can also upgrade, downgrade, or cancel your subscription whenever you want.

ArgyleSocial (http://argylesocial.com/)

Designed for clever B2B marketing, ArgyleSocial helps you nurture relationships on Twitter, Facebook, Google+ Pages, and LinkedIn. The tool merges social data with marketing and sales data for greater engagement, improved lead generation, and better relationship building. It also offers social monitoring, automatic publishing, social tagging capabilities, and web analytics integration. Whether you’re an individual in a small marketing firm or a big marketing team in a large organization, ArgyleSocial’s software is definitely worth a second look.

Price: The service offers three main packages. The Marketer package starts at $200 per month, the Professional package starts at $600 per month, and the Enterprise package starts at $1100 per month. These plans include both marketing automation and social media management features.

Salesforce Marketing Cloud (Radian6) (http://www.salesforcemarketingcloud.com/)

As one of the best social media management tools available, Marketing Cloud has become a popular tool for both established enterprises and small businesses just entering the social media game. The service offers an impressive social marketing suite that includes social listening, workflow and automation, real-time reporting, social advertising, social content, and engagement features. It also supports multiple networks, including Facebook, Twitter, Google+, LinkedIn, Pinterest, and Youtube. Even though this tool is a little pricey if you’re just starting to implement a social media marketing strategy, the features you gain access to are well worth it.

Price: The pricing starts at around $600 per month for a Basic plan and increases as you upgrade to the Professional, Corporate, and Enterprise plans. Tailored solutions are also available, along with customized pricing.

With the tools mentioned above in mind, it’s important to realize you’re not going to find everything you need in a single piece of software. While the best social media management tools offer publishing, engagement, and measurement capabilities, they do differ in terms of features, sophistication, and price point. Therefore, it is critical to test tools and find a perfect blend of free and paid solutions that not only provide the features and data you need, but that you’re also comfortable using.

What do you look for when you evaluate potential social media management tools for your business? We’d love to know how you make your software decisions, as well as what you love and hate about the tools you’re currently using. Share your thoughts below. 

About Shawn Manaher

Shawn Manaher has written 384 post in this blog.


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