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Social Media For Business

Social Media Does Matter

 

Would you open your business for the day and not turn on the lights? Would you prepare to greet your customers but not bother to unlock the front door or switch on the open sign? The same “of course not” theory applies to your social media efforts. If you are asking yourself why social media matters, think of it simply in terms of a common sense way of interacting with both existing, and potential new customers.

Keeping Up with Social Media

If your time is limited and your schedule is tight, try to carve out a few minutes at the beginning and end of your day for a quick social media coffee break. Pour yourself a cup of coffee as you begin your day and take a few moments to check your @mentions on Twitter and respond to them. While you are enjoying the pick me up from that first cup of office coffee, check your Facebook wall for new “likes” or comments. Reciprocate those posts with responses of your own. This sort of engagement not only shows your network that you are interested in what they have to say, but also that you value the time and effort they have taken to connect with your business. Retweet links in your Twitter timeline that are of interest to you or mention a valuable tweet to a follower so that they might engage with a potential new Twitter personality. By making this networking effort, you will not only grow your followers list, but you will also be encouraging the spread of your tweets. Each time that you extend the kindness of an unrequited tweet, you foster goodwill within your network towards your business. This “you scratch my back and I will scratch yours” mentality is one of the cornerstones of Twitter for business. The same theory applies to your end of day procedures. You would not think of locking up for the day without setting the security alarm. Train yourself to check your social media channels in the same way. A quick five or ten minutes at the end of the day can be rewarded significantly if it turns into increased sales during the rest of the workweek. Launching a new product the next day; take time to post the upcoming launch on your Facebook wall before you leave for the day. Have a new shipment just arrive; announce it on your Twitter page to drive sales for the following day. Not only do you help to build momentum for your sales goals, but you also allow your network and their followers to feel like they have received an insider’s view that not everyone else is privy to. That special feeling that comes from getting the inside scoop is another terrific way to build your followers.

Increase Your Followers

Image of social media follower

Increase Customer Base with Social Media

Another useful way to grow your following through social media is through the use of polls and questions. Whether you use one of Facebook’s Poll applications (http://www.facebook.com/OpinionPolls) or you use a third party site like Survey Monkey (http://www.surveymonkey.com) or Poll Daddy (http://www.polldaddy.com), giving visitors to your social media feeds the opportunity to have their opinions heard can be highly rewarding. A business that values the feedback of their customers is a business that is likely to be rewarded with ongoing loyalty. If you are able to include a creative or quirky angle to your questioning, you have the added benefit of a potential viral hit to your poll. Visitors to your Twitter page or Facebook wall are much more likely to share your poll if there is something catchy in it that will be of interest to their friends and associates.

Growing your social media presence and your following is all about engaging on a consistent basis in a way that is both interesting and rewarding. Think about what you react to online and use those same elements in your connections with your followers. Social media does not have to be the painful task that some business owners perceive it to be. It can be just as invigorating as that morning cup of caffeine and so much more rewarding when you see the results translated onto your bottom line profitability. What other form of advertising costs you nothing more than just a few minutes of your time each day, yet continues to reward your efforts with ongoing goodwill?

SEO Marketing Trends

Keeping Up with SEO Marketing Trends


In the world of SEO marketing, it is imperative to keep up with the latest trends in order to update strategies, set new goals and keep ahead of our competition. Now this may sound like a large company’s philosophy but this is something that every person who is involved in Internet marketing needs to keep in the forefront of their mind. Even the smallest niche website operator should have an SEO plan in place in order to be successful.

SEO Marketing Changes

Pictture of SEO Marketing Strategy

Trends in SEO Marketing

The past year has brought about some major changes in search engines and relevancy of content. Google’s Panda update has put the attention on quality content. This led many small operators to reevaluate the type of content that they were using. We all know quality content is most certainly lacking in many websites. Google is attempting to clean up the mess that we currently find when people are performing searches. There is nothing more frustrating when a person searches for a particular item only to be directed to a site that has no content or content that is not relevant to the search performed. Many website operators and SEO professionals had to rethink and change their approach on content. Much more thought now needs to be placed in how content is developed and used.

New SEO Marketing Strategies

Perhaps the largest impacting change over the past year has been social media. It has been an explosive part of the Internet and SEO marketing strategies are realizing the importance of including it in the overall marketing plan. A study has recently been released from Nielsen discussing the amount of time and how many people use different social media sites. Some of the statistics are absolutely staggering. For example, this may not come as any real surprise; Facebook leads all social media sites with people spending 53.5 billion minutes on the site, just in the month of May alone. Google saw its usage of 12.5 billion minutes and YouTube 9.1 billion minutes. Tumblr users spent .624 billion minutes, Twitter .565 and Linkedln .326 billion minutes respectively, all in the month of May.

The report went on to say that 80% of Internet users in the United States visit or use the Facebook social media site. The interesting fact is with the availability and affordability of mobile smart phones, 40% of these people are accessing social media sites from their phones. Another important point of the study states one-fourth persons living in the United States use their time exclusively on social media and blog sites.

For the SEO marketing strategy, it is imperative that this trend not be overlooked. Studies such as the Nielsen report brings home the point businesses must include social media in their overall strategy and planning. Marketing has always been based on understanding who your customers are and as the trends are suggesting, the customers are the ones who are using social media as their primary method of using the Internet. The following is a quote from the report that stresses the importance of utilizing social media outlets in your marketing plan:

“Whether it’s a brand icon inviting consumers to connect with a company on LinkedIn, a news ticker promoting an anchor’s Twitter handle or an advertisement asking a consumer to “Like” a product on Facebook, people are constantly being driven to social media.” (Read the full Nielson Report at http://blog.nielsen.com/nielsenwire/social/)

What does this mean? It means that everyone needs to not overlook social media and integrate it into their overall marketing plan. Whether you decide to include just Facebook or if you decide to utilize several different social media sites, the idea is not to miss the boat and fall way behind your competitors. The world of SEO marketing is constantly changing and to be successful in your Internet endeavors, you need to focus on the trends. Incorporate social media into your plan, quality and unique content is the name of the game today and relevancy is imperative.

 

SEO and Facebook

Increase Your SEO Using Facebook

If you want to use social media to increase your SEO efforts, a great way to do so is through the use of Facebook Pages. Requiring very little effort to set up, in no time at all you can have another tool in your SEO arsenal. With keyword optimized content refreshed on a daily basis, you can be driving search engine traffic not only to your Facebook page but to your business website, Twitter feed, and YouTube channel also.

Keywords Essential for Facebook Pages

One important element to be aware of to take full advantage of Facebook Pages is to make sure that the keywords your business focuses on are included within the title of your page. This not only attracts your target audience but it also puts your keywords in your URL. Continuing to add fresh content is crucial as is making sure that your content is keyword optimized without being stuffed. Above all else, you want to be delivering information to your audience that is valuable and shareable. Quality is definitely to be valued over quantity. Before you add any new posts to your Facebook Page ask yourself if you are providing information that is of significant value to your readership and if your post is shareable. For anyone that clicks on your “Become a Fan” link on your Facebook Page, your posts will appear on their wall. If the information you provide is not of real value, you very well could end up losing fans and gaining the reputation of being one step above a social media spammer. You want your posts to garner you new fans, not lose the ones you currently have.

Use Data Feeds

Picture of Facebook data Feeds

Data Feeds & Facebook

In order to make the most of your search engine optimization efforts, be sure to include a variety of different data feeds to your Facebook Page. One important element is video. You can create your own YouTube channel with its own share of keyword optimized comments and captions. Once your videos are live on your YouTube channel and are properly optimized, you can then post them to your Facebook page. A well-executed video has a much better chance of becoming popular (if not viral) if it is shared via other social media channels and not just posted on YouTube. The more eyes you can direct to your video content, the greater the odds are of them checking out your website too. Be sure that your video channel is set up professionally with links to your website, company information, as well as links to all of your social media channels. As more and more social signals become integrated into search engine results, having each of your channels well optimized is going to become even more important. Whether you are designing a custom Twitter background for your account or integrating a keyword specific Twitter feed into your website, having all of your social media efforts interlinked is absolutely critical.

Explore Facebook Ads

Facebook ads are another element to consider in your SEO toolkit. Display advertising has all but exploded thanks to the mobile advertising. From Smartphones to iPads, the mobile ad market is going gangbusters and Facebook ads are part of that explosion. The success of this form of advertising is well documented, so why not take double advantage of this opportunity by making sure that your target keywords are well represented within each and every placement.

Making the most of search engine optimization and social networks does require some effort but the rewards are definitely worth it. From integrating your Facebook posts into your Twitter feed, to posting your YouTube videos to the rest of your channels, the success of your efforts will be determined by one hand washing the other. Who is ready to lather up?

SEO Internet Marketing

SEO Internet Marketing and Social Media

If you are building your brand as an internet marketer, one crucial element that you cannot overlook is the role that social media will play in your SEO Internet marketing success. While search engine optimization has long been at the forefront of must do activities for internet marketers, integrating social media into your efforts is an element that is too vital to miss. As the connection between search results and social media approvals becomes ever closer, the integration of social media into your branding efforts is going to become even more important. If you are looking at SEO internet marketing strictly from a return on investment perspective, then socializing your brand is a definite must do activity.

New Tools Help Search Results

With the arrival of tools like Google’s +1 Button (their equivalent to the Facebook Like button) as well as their hugely successful Google Plus social network, the connection between social likeability and search results is growing ever closer. Previously +1 button results only showed to those that you were socially connected to online. Google is now said to be exploring their options when it comes to integrating overall +1 approvals into search results. When factors such as how many Facebook Likes (or Google +1 votes) a specific page on your website has impacts upon where your site places in search results, this is clearly an element that you cannot afford to miss. The sooner you dive into all of the opportunities that social media can offer you, the further ahead you will be. The integration of social media and search results is already happening; you can choose to play catch up or you can immerse yourself now.

Integrate SEO Internet Marketing and Social Media

Image of SEO Internet Marketing

SEO & Social Media

There are a huge number of ways that an internet marketer can use social media to their advantage. While sites like Twitter, Facebook, and Google Plus get the lion’s share of the social media hype, they are not the only players in the game. One often overlooked social media tool is video. Whether you choose to use Google’s YouTube or create and share your videos on your own website, connecting with your network using video is a tool that can be extremely useful. You can create text only videos, image and text, or even image, text, and audio videos to get your message out to your network. You need not be a master craftsman when it comes to creating socially sharable videos either. The key is to create a visually appealing entity that not only gets your message out but engages your audience at the same time. If you throw in content characteristics that make your audience want to share your video with their network, then you have truly hit a home run. While a site like NameChk (http://namechk.com) is meant to assist you in choosing an online name for specific websites, one look at its vast array of possibilities shows you at a glance just how many social media options are available. You can create a social blog to connect with your audience and build your brand. You can use tools like Reddit, Digg, or StumbleUpon to socialize your content to your network. You can even take advantage of sites like About.me or Path.to to build your brand and develop a web presence as an internet marketing superstar.

While taking full advantage of social media may initially seem like an overwhelming fulltime job, with daily practice and persistence it will soon become second nature. Just like you would not go a day without checking your email or smartphone for messages, the same applies to social media. Before too long it will become an integral part of how you do business. You would never think of opening a storefront without advertising to the world the name of your new business with a big bold sign out front. That is exactly what you are doing by utilizing social media as an internet marketer. You are building your brand and creating the image that your network will relate to.

 

Social Networking

Importance of Social Networking

 

If you have already established your business and have your website up and running, it is now time to start thinking about publicizing your existence using social networking. It is all well and good to have a great business model or a top notch website, but if no one knows that you exist all of your efforts just might be for naught. One of the most cost effective ways that you can grow your brand is by using the multitude of social media opportunities that are available to you. With just a little bit of upfront sweat equity and a daily commitment to updating your social media channels with fresh content, you can be well on your way to creating your own media buzz.

Start Integrating Social Networking

The basics of buzz can be started with accounts on the two social media giants, Facebook and Twitter. While the initial setup is likely to be the most time consuming part of your efforts, once you have your social media ducks in a row your daily socializing efforts can be completed in just a few minutes a day if you so desire. Once the basics of your Facebook and Twitter accounts are set up, you can spend the rest of your allocated socializing time building your network and continuing to create buzz around your brand. The key to creating ongoing social media attention is to interact with like-minded individuals as well as those that are likely to be interested in what your business has to offer. Never miss the opportunity to place your Facebook address and Twitter tag in anything and everything that you post online. From your email signature to the forum posts you make, look at each entry that you make online as an opportunity to spread the gospel of your brand. It is all about getting your brand’s name out there and what better way than to include your pertinent details every time you send an email or comment on something online. Continue to engage in forums that are based on your business’ interests, comment on blogs pertinent to your company’s focus, and consistently offer your followers helpful and interesting information relevant to your business at every opportunity. Add informative posts to your Facebook page, tweet interesting links of interest on Twitter and you will soon find yourself the go-to person in terms of your business’ focus.

Use Videos as a Part of Social Networking

Picture of Social Networking Video

Social Networking Video Ideas

Another highly useful way to build business buzz is to get creative with video. The focus on video is expected to explode over the coming years so why not capitalize on this trend by starting your own video channel on sites like YouTube? You do not have to be a master camera operator or tech savvy guru to create engaging and enlightening videos in very short order. With the plethora of creative sites available on the internet to assist you with your video creation needs, in as little as a few minutes you can have a top notch business video uploaded to your own YouTube channel. From an animated comic strip complete with voice animation all the way to a multi-transitional professional quality video with stunning visual effects, the vast array of graphics that you can create for your own video social media channel is quite staggering. YouTube is making your efforts even easier with offerings like
http://www.youtube.com/create and http://www.youtube.com/creators/playbook.htm

Integrate Blogging with Social Media

Not to be overlooked in your efforts to build business buzz through social media is blogging. While you may think that since you already have a website there is no need for a blog too. This could not be further from the truth. While your website can be a stand alone entity that represents your business, your blog can be the personal touch that you give to your brand’s online identity. Think of your website as the storefront that people see while your blog can be more like the personable person a customer meets when they enter your premises. You can even combine blogging and video and opt for the latest social media craze “vlogging”. By combining video and blogging into your business’ online presence you highlight to all existing and potential customers that you are not online “with” the times but are potentially even slightly ahead of the curve. You can promote your website, Facebook and Twitter accounts through your blog and ever increase your exposure by doing so. Building your business buzz through social media can be compared to a runaway bus that shows no signs of stopping. When you add factors like mobile technology into the mix, savvy business owners are realizing that they had best get on the bus or be run over by it. It is your choice and your chance for success; what is stopping you?

Social Media Tips

Social Media Tips and Techniques

If you are thinking of utilizing social media to help build your business it helps to know which sites to use to get the most bang for your buck. Not only do you need to be able to use the sites that will give you the most impact but you also want to know how to use them effectively. Without proper care and attention to the way you are actually using social media for your business, you not only run the risk of using it ineffectively but possibly even alienating potential clients.

 

tips for social mediaLearn to Become Social

The key to using social media effectively is to remember the “social” aspect of it. Think of social media like a conversation with a friend. If the only thing you ever want to talk about is yourself and what you have been up to, you run the risk of turning off potential customers permanently. If any of your communications through social media are all about me, me, me your customers are soon going to tire of your messages and begin to tune you out. You need to engage with your audience and create ongoing dialogues with them.

social media tips

Learn Social Media Techniques

Whether that conversation is through questions you ask on your Facebook page to polls you post on your Twitter feed to video submissions you request through your YouTube channel, it is all about engaging with and creating a dialogue with your social network. The important factor to remember is that you want to create a two way connection with your social network on topics that are of interest to you both. Tweet information through Twitter on topics that are of interest to your followers that may or may not have anything to do with your business. Post funny videos or thoughts on your Facebook page to show the personality of your business. Show the human side of your business and more people will be inclined to engage with you socially.

 

tips for social mediaPicking the Right Social Sites

When it comes to knowing which social media sites to use to get the most return on your investment there are three that come out head and shoulders above the rest. While some businesses might swear by Tumblr or love StumbleUpon they are not in the top three in terms of getting the most back for your efforts. The top three social media sites to pay attention to are Facebook, Twitter, and YouTube. While many businesses are well aware of the potential of Twitter and Facebook in terms of engaging with their customers, few take advantage of the potential of YouTube.

 

techniques for social mediaSocial Media Through Web Video

One great way to get your business going on YouTube is to create your own channel. You do not need to be a Hollywood filmmaker or expert cameraperson in order to create great videos. With the help of free downloadable software, you can create wonderful videos with simple text, with still images, or a combination of them both. If you add royalty free background music to your creation you can have a visually appealing creation in no time. Once your video is complete and uploaded to your business YouTube channel, you can share a link on your Twitter account, post it on your Facebook page, and even add it to your website or blog. Videos can be humorous and fun or serious and to the point. No matter what types of videos you create, be sure to keep the social concept in mind. You want your network to find your creations interesting and if possible make them something that your network might be tempted to share. Create a silly goofy video of your business that still gives a great impression of your company and your network might even be tempted to share it with their network too.

 

tips for social mediaConnecting the Social Dots

By using YouTube, Facebook and Twitter to spread the personality of your business you cannot help but to grow its presence online. The more people that engage with your firm the greater your odds are of converting them to a long term customer. Do not take their engagement with you for granted and make every effort to never lose their trust. With a concerted effort and focus on quality dialogue, you can effectively use social media to benefit your business in a very positive way.

Social Media Marketing

Social Media Benefits

Social media marketing is a very cost efficient way to grow your online business through free social media websites and applications. No matter what type of online business you have, using social media is an incredibly effective way to not only publicize your business but to also grow your customer base. There are a number of ways that you can accomplish this simply by devoting a little time each day.

Making Time for Social Media Marketing

In order for your socializing efforts to be valuable you do not necessarily have to hire a media specialist or spend hours upon hours each day promoting your online business. If you get in the habit of spending a specific amount of time each day to sites like Twitter, YouTube, and Facebook you can significantly increase the reach of your company. If you find that making the time for social media efforts becomes a chore then try scheduling a specific time slot each day to growing your business. For some individuals, first thing in the morning works great. Simply grab a cup of coffee and then spend the first hour of your work day networking your business through online channels. In no time at all it will become a habit and you might even find that it is one of the more enjoyable parts of your day.

follow us on facebook

The Content Authority Facebook Page

When you are using these tools to grow your online business it is absolutely crucial to never overlook the social aspect of social media. You want to help your company to grow and to sustain that growth over the long haul. In order to accomplish that long term growth goal you need to deliberately focus on building relationships with your customers. Being social online does not mean bombarding them with “look at me” or “buy me” messages. You want to connect with your customers in ways that are meaningful to them while still offering them the opportunity to indulge in whatever products or services you offer. Customers tend to be much more loyal to businesses that they like on a personal level and that they know value their patronage. Never take their patronage for granted nor disrespect it in any way either. Using their email without their express permission or forwarding their information to another business are two sure fire ways to lose their business. Appreciate why they are interested in your business and continue to engage with them in ways that are meaningful to them.

 

No matter which social media sites you choose to use to market your online business you can encourage continued growth by asking for information and responses from your audience. Place a poll about your business on your Facebook page with specific choices for your audience to interact with. Ask open ended questions on Twitter in order to create a dialogue with your followers. Upload a video to your company’s YouTube channel and invite responses in the comments section by posting a question that your viewers can respond to.

Engaging Social Media

Whatever you do, be sure that you follow up with each response that you get so that your audience knows that you truly appreciate their input. There is no point in beginning a dialogue if you are not going to follow up on their responses. Failure to respond to their comments is like throwing money out the window. Use their responses as a way to engage with them and to continue the conversation. Respond to their comments and then continue the dialogue by asking another question or even just asking for feedback. You want to take advantage of their participation with you to keep the conversation going and to build loyalty and camaraderie with you and your company. Interacting effectively simply means that you continue to engage with your audience and build relationships with them through your efforts. It may take a little effort on your part but the time you invest will be well worth when you see your online business flourish because of your efforts. Just think of your social efforts as your version of advertising and the only thing that it costs you is a little bit of your time. Isn’t your business worth the effort?

Social Media Strategy

If you have decided that it is time that you start to utilize social media to improve your business it is vital that you design a social media strategy before you even get started. Joining the world of social media without a proper strategy in place is like jumping into choppy seas without a life jacket. You will be tossed around with every wind that blows and will find yourself routinely being moved off course.

The first step to developing your own social media strategy is to identify what your brand’s message is and then stick to it. Part of this is done by maintaining a clear concept of what you are trying to achieve through your social media efforts. Another important part of this process is clearly identifying what you want your social media voice to be and maintaining that voice throughout your messaging efforts. While initially these may seem like they are one in the same, by examining the differences it becomes clear that they are two halves of a whole. Determining the voice of your social media efforts is like developing a character in a play. Is the character of your social media efforts going to sport a witty and comical personality? Is the voice that you present to the world going to be wise and authoritative? By determining exactly what you want the personality of your social media efforts to be before you get started you can build upon this character through every tweet you make, every Facebook post you make, and even through every YouTube video you create and upload. The voice that you create to distribute your brand’s messaging is what your social media connections will react to.

Another important step in creating your social media strategy is to engage with your audience based upon their needs. You will only gain an audience for your efforts if you become aware of what they are looking for and understand why they are tuning in to your efforts. If your socialization efforts are based strictly upon serving your own purposes chances are pretty good that your followers will tune out before long when they realize that their needs are not being met. By understanding why they are loyal to you and rewarding them for that loyalty through engaging tweets, informative posts, and an overall willingness to share of yourself and your brand you make a connection with your followers that will be hard to shake. One way to break that connection though is through dishonesty in your communications with them. This is another important element in developing your own social media strategy. No one likes a faker. Especially in the world of social media, your followers can smell a faker a mile away. If you make a mistake in your efforts be up front enough to own up to the errors of your ways and if you are creative enough, turn it around and turn it into a marketing opportunity. Share a little extra, give them a humorous poll to take, or even offer a free e-book download to the first however many that react in a humorous way to your faux pas. Social media is all about building a relationship with those that you interact with; learn how to do this effectively and you are well on your way.

Another crucial element in your social media strategy needs to be the delivery of your brand messaging. This is different than your brand’s voice, but could be considered part and parcel of the overall concept. The delivery of your brand messaging has to be in line with the needs of your followers. Whether you utilize Google Trends or Twitter’s trending topics or any other of a variety of services that monitor trends, the key is to deliver your information in a relevant and timely way. There is no use giving your followers messages related to Christmas in July. If there is a hot political story trending, then use that momentum and tie it into your messaging in a clever way and take advantage of that popularity. By watching what intrigues your social media network and using those trends to your advantage you develop a reputation as being on the ball and capable of delivering timely relevant content to their needs.

Part of delivering relevant web content is to give your followers what they need. Solve a problem, provide solutions to their inquiries, and answer the questions that your readers pose in their communications with you; that is the way to build an even stronger following over time. Give them valuable information that they can use and interact with and not just fluff that does not provide any real use to them. Make it worth their while to tune into your social media efforts and they are likely to stick with you for the long haul. Developing a social media strategy is not just about getting your message out; it is about letting the message of your followers in and then reacting to it in a productive, useful, and even funny way.

Social Media Sites

Quick Glimpse at Social Media Sites

Whether you are an internet marketer looking to capitalize on your investments or a blog owner that simply wants to engage with more readers, it is undeniable that social media is the way to do just that. With so many social media sites to choose from it can be difficult to decide which sites to focus on and which ones will deliver the results you are looking for. By examining some of the most popular social media sites currently garnering attention and analyzing their strengths and weaknesses, you can make a more well-informed decision in regards to deciding where to focus your efforts. The top social media sites of 2011, in no particular order are:

Facebook the Future

If your goals are to engage with your readers and to build your brand, then Facebook ranks very well in these endeavors. It is wonderful for brand exposure and allows you to engage with your readers in both positive and negative situations. By connecting with your readers via Facebook you have the perfect opportunity to turn negative feedback into an opportunity to do better as well as to capitalize and self-promote positive feedback. Many companies have used negative feedback about them as an opportunity to “make it right” and show their commitment to customer satisfaction. While Facebook ranks well for reader engagement and brand building it does not fare so well in terms of actually redirecting readers to your website, and is poor in regard to search engine optimization. Bear these rankings in mind if you are trying to decide if Facebook is a social media channel that you want to concentrate your efforts on.

Quick Twitter

Twitter is another extremely popular social site that has seen phenomenal growth. All sorts of applications are constantly being developed to interact with the site, and many marketers are heavily involved with Twitter. Like Facebook, Twitter ranks well in regard to building your brand’s exposure as well as interacting with your readers. The only condition of that interaction is that those readers themselves need to be involved in Twitter for your efforts to be worthwhile. If your target audience is not active on Twitter, then your efforts will prove less than fruitful. In terms of search engine optimization it has minimal impact and efforts to use Twitter to direct readers to your website will be directly related to whether or not you include your url in your tweets.

LinkedIn for Professionals

A social site that has garnered a great deal of attention lately is LinkedIn. While LinkedIn is excellent for building your brand it does almost nothing in regard to interacting with your readers. It does very little in terms of search engine optimization and your chances of actually redirecting readers to your website via LinkedIn are slim to none. It should not be overlooked in terms of its ability to be useful for networking but its usefulness in this regard needs to be weighted against its shortcomings in the other areas. Use it to connect with other like minded individuals and organizations but do not expect it to drive readers or customers to your site.

YouTube for Web Video

Another site that is gaining massive attention lately is YouTube. While not a website that you would normally think of as a social media site, it is actually one of the top performers in terms of reader interaction. While its ability to redirect readers to your site is only fair, it earns top marks for brand building, search engine optimization, and customer interaction. The key with YouTube is to keyword effectively any descriptions you place on your YouTube channel and then cross promote from your website to your YouTube channel and vice versa. This linking from one to another is one of the keys to successfully have your readers interact with both.

StumbleUpon for Popularity

StumbleUpon ranks well in terms of search engine optimization and is excellent for directing traffic to your site, but is abysmal in terms of creating an interaction with your readers. It does not rank much higher in terms of branding either. The randomness of the site makes it less than persuasive at building a solid brand. If you want to capture the interest of new readers it is definitely a site to take a look at but temper your efforts with it based upon the results that it will send your way.

Tumblr for Bloggers

Another up and comer in the social media game is Tumblr. While its results in directing traffic to your site are going to be less than stellar, it ranks well in all other areas. It is great for search engine optimization, wonderful for brand building, and excellent at customer interaction.

Digg and Reddit for Interactivity

While they are not necessarily major players in the social media game, both Digg and Reddit have their fans. They are definitely worth at least checking out, but efforts on both of these sites should be tempered by the knowledge that they are not necessarily the most popular or the most recognizable socially.

No matter which social sites you choose to use it is always advisable to monitor and be cognizant of your return on investment. Becoming involved in social media can be highly addictive so being aware of time spent versus results obtained should always be a factor in terms of how much time you spend on these sites. Know what they can do for you, but also be aware of their limitations too.

There are no more results.