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SEO Marketing Trends

Keeping Up with SEO Marketing Trends


In the world of SEO marketing, it is imperative to keep up with the latest trends in order to update strategies, set new goals and keep ahead of our competition. Now this may sound like a large company’s philosophy but this is something that every person who is involved in Internet marketing needs to keep in the forefront of their mind. Even the smallest niche website operator should have an SEO plan in place in order to be successful.

SEO Marketing Changes

Pictture of SEO Marketing Strategy

Trends in SEO Marketing

The past year has brought about some major changes in search engines and relevancy of content. Google’s Panda update has put the attention on quality content. This led many small operators to reevaluate the type of content that they were using. We all know quality content is most certainly lacking in many websites. Google is attempting to clean up the mess that we currently find when people are performing searches. There is nothing more frustrating when a person searches for a particular item only to be directed to a site that has no content or content that is not relevant to the search performed. Many website operators and SEO professionals had to rethink and change their approach on content. Much more thought now needs to be placed in how content is developed and used.

New SEO Marketing Strategies

Perhaps the largest impacting change over the past year has been social media. It has been an explosive part of the Internet and SEO marketing strategies are realizing the importance of including it in the overall marketing plan. A study has recently been released from Nielsen discussing the amount of time and how many people use different social media sites. Some of the statistics are absolutely staggering. For example, this may not come as any real surprise; Facebook leads all social media sites with people spending 53.5 billion minutes on the site, just in the month of May alone. Google saw its usage of 12.5 billion minutes and YouTube 9.1 billion minutes. Tumblr users spent .624 billion minutes, Twitter .565 and Linkedln .326 billion minutes respectively, all in the month of May.

The report went on to say that 80% of Internet users in the United States visit or use the Facebook social media site. The interesting fact is with the availability and affordability of mobile smart phones, 40% of these people are accessing social media sites from their phones. Another important point of the study states one-fourth persons living in the United States use their time exclusively on social media and blog sites.

For the SEO marketing strategy, it is imperative that this trend not be overlooked. Studies such as the Nielsen report brings home the point businesses must include social media in their overall strategy and planning. Marketing has always been based on understanding who your customers are and as the trends are suggesting, the customers are the ones who are using social media as their primary method of using the Internet. The following is a quote from the report that stresses the importance of utilizing social media outlets in your marketing plan:

“Whether it’s a brand icon inviting consumers to connect with a company on LinkedIn, a news ticker promoting an anchor’s Twitter handle or an advertisement asking a consumer to “Like” a product on Facebook, people are constantly being driven to social media.” (Read the full Nielson Report at http://blog.nielsen.com/nielsenwire/social/)

What does this mean? It means that everyone needs to not overlook social media and integrate it into their overall marketing plan. Whether you decide to include just Facebook or if you decide to utilize several different social media sites, the idea is not to miss the boat and fall way behind your competitors. The world of SEO marketing is constantly changing and to be successful in your Internet endeavors, you need to focus on the trends. Incorporate social media into your plan, quality and unique content is the name of the game today and relevancy is imperative.

 

SEO Marketing

Defining SEO Marketing

Every man and his dog knows the value of having a successful company website and if you want to do well online then you need to make sure you have a well-planned SEO marketing campaign.

To some, SEO is an unknown art full of jargon and phrases that seem incomprehensible. Speaking to experts often makes things worse as they deliberately try to confuse what is at heart a simple, but time consuming, practice. There’s no switch to flick to boost your site’s popularity, you’ll need to plan an ongoing campaign that continues to positively support your site.

Learning the Basics

If you think you have the time and the manpower, learning the basics is not hard. There are many guides, blogs and tutorials to read online – Google even provides a PDF of things to do and avoid in order to impress its spiders – just make sure what you’re reading is recent. SEO best practices changes regularly so don’t follow advice from several years ago as it’s most likely out of date by now.

As well as reading up on what other people are doing, study what successful sites are up to. Look at the number one in the keywords you’re targeting and see if you can learn from them. Also have a look at some of the most popular keywords – Google has tools to show you what these are – and see how the best sites are getting to the top in the competitive fields.

One advantage of taking SEO into your own hands is the ability to change tact when things aren’t working or when the search engines make a major change to their ranking algorithms. If you’ve signed up to an agency you’re likely to be tied into a contract and they can continue to do what they’ve been doing, something they’ve automated so they can do it for as many clients and as much income as possible. After the panda update, even now, many agencies are still using low quality article hubs as the major link building technique for their clients because they can show past examples of it working and changing to something else might not have the positive effects demanded by their clients.

In-house vs Outsourcing

If you’re doing SEO in house you have the flexibility to change with the industry and run tests with new ideas to make sure your campaign is as up-to-date and effective as possible.

The major problem with trying to do things yourself is that it takes time. Not just to implement your strategy, but also to come up with one and to keep reading the industry thought

create a seo marketing plan

Key SEO Marketing

leaders to make sure you’re on the right path. Agencies will often have many people with a huge interest in SEO so will know what’s happening, but whether they have the influence to offer these services within a huge, often rigid, structure is another issue. The bigger the agency, the less likely you are to see cutting edge changes.

As well as blogs, forums offer a great way to keep up with the latest goings on. Sites such as Digital Point, Warrior Forum and even Black Hat World (where not all discussions are about dubious techniques) offer platforms for webmasters to discuss what’s going on with SEO, what they’ve found to work and ways to help one another. Many of these techniques, especially if they focus around one or two sites, can quickly get saturated but every now and then a high quality idea for a strategy, or the report of someone testing a technique, comes along which can be a huge help to almost any site.

Wrapping it Up

SEO marketing is a must for any company these days and depending on the scale of your site and campaign, you’ll have to make the decision of whether you want to look after this yourself or get an agency to cover this work for you.

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