Keeping Up with SEO Marketing Trends
In the world of SEO marketing, it is imperative to keep up with the latest trends in order to update strategies, set new goals and keep ahead of our competition. Now this may sound like a large company’s philosophy but this is something that every person who is involved in Internet marketing needs to keep in the forefront of their mind. Even the smallest niche website operator should have an SEO plan in place in order to be successful.
SEO Marketing Changes
The past year has brought about some major changes in search engines and relevancy of content. Google’s Panda update has put the attention on quality content. This led many small operators to reevaluate the type of content that they were using. We all know quality content is most certainly lacking in many websites. Google is attempting to clean up the mess that we currently find when people are performing searches. There is nothing more frustrating when a person searches for a particular item only to be directed to a site that has no content or content that is not relevant to the search performed. Many website operators and SEO professionals had to rethink and change their approach on content. Much more thought now needs to be placed in how content is developed and used.
New SEO Marketing Strategies
Perhaps the largest impacting change over the past year has been social media. It has been an explosive part of the Internet and SEO marketing strategies are realizing the importance of including it in the overall marketing plan. A study has recently been released from Nielsen discussing the amount of time and how many people use different social media sites. Some of the statistics are absolutely staggering. For example, this may not come as any real surprise; Facebook leads all social media sites with people spending 53.5 billion minutes on the site, just in the month of May alone. Google saw its usage of 12.5 billion minutes and YouTube 9.1 billion minutes. Tumblr users spent .624 billion minutes, Twitter .565 and Linkedln .326 billion minutes respectively, all in the month of May.
The report went on to say that 80% of Internet users in the United States visit or use the Facebook social media site. The interesting fact is with the availability and affordability of mobile smart phones, 40% of these people are accessing social media sites from their phones. Another important point of the study states one-fourth persons living in the United States use their time exclusively on social media and blog sites.
For the SEO marketing strategy, it is imperative that this trend not be overlooked. Studies such as the Nielsen report brings home the point businesses must include social media in their overall strategy and planning. Marketing has always been based on understanding who your customers are and as the trends are suggesting, the customers are the ones who are using social media as their primary method of using the Internet. The following is a quote from the report that stresses the importance of utilizing social media outlets in your marketing plan:
“Whether it’s a brand icon inviting consumers to connect with a company on LinkedIn, a news ticker promoting an anchor’s Twitter handle or an advertisement asking a consumer to “Like” a product on Facebook, people are constantly being driven to social media.” (Read the full Nielson Report at http://blog.nielsen.com/nielsenwire/social/)
What does this mean? It means that everyone needs to not overlook social media and integrate it into their overall marketing plan. Whether you decide to include just Facebook or if you decide to utilize several different social media sites, the idea is not to miss the boat and fall way behind your competitors. The world of SEO marketing is constantly changing and to be successful in your Internet endeavors, you need to focus on the trends. Incorporate social media into your plan, quality and unique content is the name of the game today and relevancy is imperative.