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Google+ Improved Features

Google Plus HangOuts – Businesses Should Use Them To Their Advantage

 

While Google+ may not yet be available for businesses, the recent changes to the Google Plus HangOuts are reason enough for tech savvy business owners and managers to jump on board. Individuals still have to sign up for Google+ using their real names (no pseudonyms allowed), but smart business individuals who wish to build their corporate profile can easily use this to their advantage. While building their brand online, a wise business owner can become the face and voice of their firm by using Google+ HangOuts to their advantage.

Google+ Updates

Google recently rolled out updates to HangOuts, which include screen sharing as well as the ability to broadcast a HangOut. A recently released Android app allows users to participate in HangOuts from their mobile device. From corporate meetings conducted simultaneously in cities around the country to impromptu meetings broadcast to a network of followers, these changes offer all sorts of opportunities for businesses to make the most of Google+. The Google news is coming fast and furious, so companies that want to make the most out of Google’s new social network are well advised to keep their ear to the ground and their eyes on the horizon. It is rumored that Google+ for business is just around the corner, so companies that make the most out of the current system will be well poised for the eventual Google+ Business rollout.

Is Google+ Losing It’s Share?

Picture of Google+ Market Share

Is Google+ Declining In Popularity?

There has been some online chatter regarding the number of individuals dropping out of Google+ (said to be approximately 40% of initial users) but this gradual slipping away of users needs to be balanced against the Facebook users migrating to the new Google social media network. Following the recent major revamping of Facebook following the F8 Developers conference, a growing number of individuals are balking at the intrusion of Facebook’s social sharing implementations. Unless users are completely aware of the permissions they are granting, a simple click of a mouse can instantly grant third party applications ongoing access to most of their Facebook actions. Click on a risqué song title that a fellow Facebooker shares, and that song title can end up being broadcast in their Timeline for the rest of their network to see. Check out a scantily clad image of a Hollywood celebrity that a cousin shares and chances are good that others in their network will soon learn of the image they have viewed. Unless they completely lock down their privacy and sharing settings right from the start, these unexpected “shares” can have long-term ramifications on both their business and personal relationships. It is due to this automatic sharing of data that Facebook users have to “choose” to opt out of, that is sending a growing number of individuals in Google+’s direction.

With so many social media options available to them, it is easy to see how businesses can become overwhelmed at their abundance of choices. Rather than feeling like they need to choose between the likes of Google+, Facebook, Twitter and YouTube, the smart business owner or manager will use all of these tools to their advantage. Rather than just having one or two tools in their social media arsenal, a savvy business will team up all of these options together in a multi-pronged approach to cross marketing. By using a multi-faceted approach to social media, businesses can reach customers that they might miss otherwise. Most individuals do not make use out of all of the social media channels at their disposal, so casting a wide social media net is a wise move for business owners. Cross promoting their multi-channeled presence on their websites, blogs, and email signatures is a great way to advertise their contact info regardless of where their customers choose to engage with them. Google+ is the latest weapon in their social media arsenal, but it is by no means the only wise weapon at their disposal.

Impact of Steve Jobs On Everyday Life

Steve Jobs Has Impacted Lives Around the World

 

Like many people around the world, I am beginning to start my day. I have my cup of coffee in hand and am starting to get ready to tackle everything on my to do list. I have a job, which is considered nontraditional, but is a fast growing sector of employment opportunities; I work at home creating content and developing new ideas for SEO marketing. It is a great way to earn a living working online, along with all of the benefits of being at home. You may ask, what does this really have to do with this particular blog site or what kind of tips may you learn today to improve your website or blog? The answer is any of us who have started our day taking a look at our e-mail, responding to comments, developing links or preparing content to be posted as well as researching our keywords to make sure we are meeting our SEO strategic plans, need to pause and reflect. Yesterday the world lost one of the most creative innovators we have seen in modern times, Steve Jobs.

Steve Jobs Lost Battle with Cancer

Steve Jobs passed away yesterday after a long battle with pancreatic cancer. He was first diagnosed in 2004 and eventually underwent a liver transplant. Battling the disease took its toll on Jobs, with him taking a leave of absence to take care of himself and after his return, eventually had to step down from the CEO position of Apple in in August of this year. His stepping down from the position sent shockwaves throughout the industry and the Apple stock felt the impact. The co-founder of Apple is credited with the development of personal computers, the Mac, which revolutionized the ability for many people to use a computer with ease. This invention led to not only the use of computers in everyday life but was able to give people access to the Internet.

Innovations Have Changed The World

Image of Innovations by Steve Jobs

Steve Jobs Has Changed the World

The iPod has changed how we listen and select our favorite music and his venture into graphics and animation has given us movies, such as “Toy Story” through his involvement with Pixar. The creation of the iPhone and its evolution is perhaps one of today’s greatest achievements for Steve Jobs. It has given true meaning to the word mobile communication. The Apple iPad is quickly becoming one of the most popular items in the Apple line. These are all things that people are very familiar with but his impact on the technology industry is shown through the words of condolences coming in from around the world from leaders of the tech field.

Condolences for Steve Jobs Pour In

The respect from others in the tech field is apparent in the condolences being offered to Steve Jobs’ family. The creator of Facebook, Mark Zuckerberg, stated on his own Facebook page, “Steve, thank you for being a mentor and a friend. Thanks for showing that what you build can change the world. I will miss you.” Bill Gates, co-founder of Microsoft issued a statement saying, “Melinda and I extend our sincere condolences to Steve Jobs’ family & friends. For those of us lucky enough to get to work with Steve, it’s been an insanely great honour. I will miss Steve immensely.” Google’s co-founders, Larry Page and Sergey Brin, both offered their sympathy. Brin said they often looked to Jobs for “inspiration or vision and leadership” from Jobs.

Tributes are also being released from Pres. Obama, other political leaders and celebrities. Perhaps one of the most touching tributes is on the Apple website itself. It simply has a picture of Steve Jobs, no words, just his image. This image is probably the reason why I have taken time today to pause and reflect on the life of this man we saw at the press conferences, releasing new products or all the way back to a 23-year-old young man nervously being interviewed on television for the first time. Google is paying its respects on their home page by simply having his year of birth and year of death posted and if you click on it, it takes you directly to the Apple home page. This is the first time Google has ever linked to another website.

Steve Jobs has had a hand in the technology that has changed the face of how we do business, work and enjoy our lives. I woke up this morning using my iPhone to check my e-mail and begin to plan my day, I will be listening to some of the music I’ve downloaded from iTunes as I begin to work and later on when it is time to relax, I may even play a few games I’ve downloaded from the Apple app store. To answer the question how has my life changed because of Steve Jobs, it has been impacted dramatically. Even through his death, we can see the impact of his life as the news of his demise spread through many of the devices he invented. It is because of some of his innovations that we are now twittering and searching for news about his life, creations and the footprint he has made in the world of technology. Let me know how his life has influenced you.

 

Google Adwords

Google Adwords: A Positive Impact

When it comes to online marketing, there are several ways to stand out in the crowd of millions who are also working diligently to optimize their exposure on the World Wide Web. The overall goal of obtaining new and repeat traffic to your website can hinge on something seemingly as small as your company name appearing higher than others in your industry on a search engine results page. Marketing tactics such as search engine optimization and backlinks can help increase a company’s exposure through the back end of the site’s operations. Behind the scenes optimization practices are effective, but there are other ways to increase a company’s online visibility during internet searches thanks to Google Adwords.

What is Google Adwords?

Google Adwords is a service provided by Google that allows advertisers to create a small, informational advertisement based on the keywords that best identify their business affiliation. Once the advertisement is created, it will appear at the top, or on the right-side margin of the search engine results page, separate from the non-advertising links that appear based on their page rank and popularity. The beauty of Google Adwords is that the advertiser only pays Google for the preferred placement when someone clicks on their link and are redirected to that company’s homepage.

How it Works

Picture of how google adwords work

How do Google Adwords work?

 

Individuals who generate online searches, attempting to acquire a source for a service or product, who use Google as a search engine, can type in keywords in an attempt to find the best company to fulfill their need. For instance, if somewhere were to type in “Heating and cooling (and the city of their choice)” companies who are enrolled in Adwords would appear on the top or side of the results page, typically accompanied by a map of the area, with a quick blurb of copy to intimate their services or contact information at a glance. Once an individual clicks on one of the Adwords-enrolled companies, they will be directed away from the results page, and taken directly to the company site.

Why it Works

It is no secret that trying to reach a target audience can take a lot of research and wherewithal to make sure your company is being as competitive as possible when piled against the results of numerous companies in the same industry through an internet search. Google Adwords helps keep your advertising budget under control by allowing registered companies the benefit of only paying for their services when an individual clicks on their advertisement. This helps the company using the service to measure their results more easily, by knowing exactly how many people were redirected to their webpage from the Google Adwords partnership. In addition, when individuals are looking for a service or product where an Adwords participant’s keywords apply to the search, they are making themselves immediately available to the audience who is interested in their service or product. Google Adwords brings your target market to you, while providing your company’s advertisement in a preferred location, thereby increasing traffic to your website.

How to Enroll in Adwords

If you do not have a Google account already, you will need to create one. This involves creating an email address and password, with the option to create a profile, which is highly recommend. A profile will allow you to list your company information, as well as its web address, allowing for yet another backlink to your home page. Once you have a Google account, or by using your existing account information, you will need to sign into Adwords, set your time zone and currency information, and verify your information prior to proceeding (this step is for new Google accounts only). Google will supply you with an instructional video, frequently asked questions, target market guidelines, and budgetary queries to help get you started in creating the right advertising campaign for your company. Take time to familiarize yourself with everything Google Adwords has to offer, prior to creating an actual ad. The more tools you have to compete online, the more successful your campaign is likely to be. Once you have researched the available opportunities Google has to offer, you will start by creating account settings for your campaign by choosing the regions you would like to advertise within. You can choose from local, city and state advertising, or check the national or international option, depending on your product or services’ range. In addition, you will set a budget for your advertising campaign. Adwords allows you to place a cap on the campaign’s daily expenditures, and guarantees not to go over, while providing start and finish dates for the campaign’s operation.

How to Create an Ad

Ads can include text or images, along with a headline and two descriptive lines of copy to showcase your capabilities. Keep the information simple, and easy to read. In addition, Google provides keyword optimization, allowing you to enter up to twenty keywords or phrases that will provide your ad as a result when someone searches using those same words. The keywords can be changed at any time, so if you feel as if the initial rounds of keywords are not benefitting your company with results, you can adjust them later. Once the information is complete, preview the ad prior to approving it, to make sure your information is accurate and complete. You will need to enter your billing information, as well as a credit card that can be automatically billed monthly by Google. You information will need to be verified, prior to account activation, so providing legitimate, verifiable information is a key component to getting your Adwords account in motion.

Allow the System to Work for You

Google Adwords provides a tremendous amount of tools for its users to track the benefits of their expenditure, while providing ideas for your account as a whole. The system will help you determine which keywords work for your category, while providing instructions on how to create the best ad for your campaign. What’s more, the system will allow you to balance the cost of the campaign with the traffic it provides, including tools and reports that will help measure the results of your campaign with easy to read charts and analysis. Not surprisingly, Google knows what they are doing, and provide its users with proven results furthering their footing as a leader in progressive online marketing efforts.

Online marketing help level the playing field for small and large companies alike. Whether your company is a small mom and pop auto parts store in Newark, New Jersey, or a national chain of auto parts stores stretching across the United States, chances are, someone is searching for a replacement part near you. Advertising through pay-as-your-ad-is-clicked marketing efforts minimizes the blow to your overall marketing budget, and can help net huge results with continued use. If you do not receive the results you are looking for, Google allows you to edit, pause or delete your campaign in an effort to provide you with the quality service Google has become known for providing. Furthermore, there is an 800 customer service number available at every turn, providing you with step by step assistance in creating results-driven advertising campaigns for your company. Allow Google to help you control where you end up on the search engine results page, while providing you with increased internet traffic and exposure in the meantime.




Google Plus

Google Plus Is an Entire Social Media System

 

In an effort to compete with the success of Facebook, the folks at Google have entered the social media arena with the arrival of Google Plus. Not to be confused with Google’s Plus One (their version of the Facebook Like button), Google+ is an entire social media system that allows users to connect with other Google+ contacts in a variety of ways. The system was originally introduced through an invitation only format, which was a huge success for Google as well as a masterful marketing technique. The exclusivity of the invitation only format had folks clamoring for invitations from around the globe. While it took Facebook 852 days to reach 10 million users, Google+ managed to hit 10 million users in only 16 days and 20 million users in just 24 days (https://plus.google.com/112418301618963883780/posts/D2Rz5rdciWE). This huge influx of users to a brand new social media entity confirms that Google definitely has a hit on their hands. It may not be a Facebook killer, but it definitely has its fair share of eager enthusiasts.

The most notable features of Google+ are Circles and Hangouts. Unlike Facebook, Google+’s Circles allows you to segregate your contacts into very specific groups so that not everyone of your contacts is exposed to every piece of information you add to your account. You can keep your work contacts separate from your family contacts, and you can even create separate circles so that different aspects of your work life are each in their own circle. Your boss and supervisors can be in one circle while your coworkers can be in another. It is this ability to individualize so many aspects of your social network that so many users find beneficial. Your boss does not have to hear about Aunt Mary’s surgery and Cousin Bob does not have to hear about the results of the big board meeting that your boss called.

Connect Your Mobile Devices with Google Plus

Photo of Google+

Mobile Devices & Google+

Hangouts are another incredibly popular feature of the Google+ social network. With the ability to connect via mobile devices as well as the ability to upload video content, many users are finding the Hangout area of Google+ a terrific plus to the system. Video conferencing is available so that you can remotely connect with others in your Google+ circle around the globe. As long as they have a webcam and a high speed internet connection, you can have a video chat with any of your contacts in your Hangout area.

Google is continually adding to their new Google+ system in an effort to deliver as much bang for the buck as possible. Extras in addition to video uploads and video conferencing include Google Sparks, Google Stream, and even Google Chat. It is this continual upgrading and tweaking that is sure to make Google+ an ongoing success. The teams at Google are masters at developing products that their users want and need and bringing them to their followers in a fast and efficient manner. With their ability to continually integrate all aspects of multitude of Google products, it is no wonder that Google+ has been such an out of the box runaway success. The integration is only expected to continue as more and more products are developed for this new social media network.

Take Google Plus for a Ride!

If you have not taken Google+ for a test drive it is definitely worth your while to check out. See it for yourself at www.plus.google.com where you can peruse the different options that are available to you as well as video overviews that will give you a real glimpse inside this new powerhouse social media network. Once you have seen first hand all the bells and whistles that are available to you, chances are that you too will be one of the many millions signing up to be the latest member of the Google+ fan club.

 

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