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New Changes for Facebook

Facebook News – How Do Recent Changes Impact Upon Your Business Page?


There has been a great deal of information available as of late in regard to Facebook’s new redesign and implementation of additional features. While much has been openly debated about the impact of these new changes on end users, their impact on businesses has not been as widely discussed. Without being aware of the impact of Facebook’s new features, many business page administrators could be left in the dust of more socially savvy Facebook business page administrators.

Facebook “Like” For Business

An almost imperceptible change that could have a major impact upon Facebook business pages is the new “open” comment implementation. This topic has barely caused a ripple in the sea of Facebook news that has been generated as of late. Whereas once upon a time a Facebook user would have to “like” a business page in order to be able to comment on their wall, this is no longer the case. With the newly redesigned social media superstar, Facebook users can now comment on any business page without having to “like” the company first. While this might make it easier for comment posters to engage with their favorite brands on a one-time basis, it also has the potential to cause a rise in the number of not so positive feedback comments as well. For administrators that are not in the habit of checking their Facebook page on a continual basis, leaving negative feedback without a conciliatory response up on their wall for an extended period of time could be harmful to the overall impression that their page gives to visitors. Not only does the negative feedback give visitors a poor impression of a company (negativity as well as lack of a timely response) it is also a missed opportunity in terms of turning that “frown upside down”. A company that is engaged enough to respond well to all sorts of feedback is just the type of firm that many socially connected consumers are more than happy to engage with.

Facebook Posting Changes

Picture of changes for Facebook

Facebook Changes for Business

Another change that is going to have an incredible impact on how administrators post to their business pages is the ability that Facebook end users now have to “vote up” Top Stories. If the posts that a business makes to their own wall are continually seen as self-serving and not very useful, Facebook’s algorithm will pick up on the consistent downgrading and will gradually begin to see those posts as unworthy of being featured in Top Stories. Just because an end-user “likes” your business’ page once upon a time, if they never engage with your wall posts in a meaningful way, your posts will gradually drop in importance in their Timeline. Surveys have shown that over 40% of Facebook users who originally “like” a business page eventually remove it from their “liked” favorites. When you factor in that number and combine it with the new ability for end users to effectively demote your wall posts, the impetuous is definitely on business’ to make their wall posts engaging, informative, and shareable.

Frequency of posts is also going to become an important factor. If, as a Facebook business page administrator, you continually post to your company’s wall throughout the day, you run the risk of having the Facebook algorithm pick up your content as less than useful if your followers find your posts a nuisance and downgrade them. Businesses are now going to have to be VERY mindful as to how their wall posts serve their customers and post accordingly. By focusing on the needs and likes of their followers, businesses that succeed on the “new” Facebook will be the ones that are truly tuned into the needs of their audience. After all, is that not what social media is supposed to be all about? Instead of using social media as a way to broadcast your wares to the world, use it instead to create relationships with your followers. Well-tended relationships convert into sales much more readily than seeds scattered upon the wind.

SEO Marketing Trends

Keeping Up with SEO Marketing Trends

In the world of SEO marketing, it is imperative to keep up with the latest trends in order to update strategies, set new goals and keep ahead of our competition. Now this may sound like a large company’s philosophy but this is something that every person who is involved in Internet marketing needs to keep in the forefront of their mind. Even the smallest niche website operator should have an SEO plan in place in order to be successful.

SEO Marketing Changes

Pictture of SEO Marketing Strategy

Trends in SEO Marketing

The past year has brought about some major changes in search engines and relevancy of content. Google’s Panda update has put the attention on quality content. This led many small operators to reevaluate the type of content that they were using. We all know quality content is most certainly lacking in many websites. Google is attempting to clean up the mess that we currently find when people are performing searches. There is nothing more frustrating when a person searches for a particular item only to be directed to a site that has no content or content that is not relevant to the search performed. Many website operators and SEO professionals had to rethink and change their approach on content. Much more thought now needs to be placed in how content is developed and used.

New SEO Marketing Strategies

Perhaps the largest impacting change over the past year has been social media. It has been an explosive part of the Internet and SEO marketing strategies are realizing the importance of including it in the overall marketing plan. A study has recently been released from Nielsen discussing the amount of time and how many people use different social media sites. Some of the statistics are absolutely staggering. For example, this may not come as any real surprise; Facebook leads all social media sites with people spending 53.5 billion minutes on the site, just in the month of May alone. Google saw its usage of 12.5 billion minutes and YouTube 9.1 billion minutes. Tumblr users spent .624 billion minutes, Twitter .565 and Linkedln .326 billion minutes respectively, all in the month of May.

The report went on to say that 80% of Internet users in the United States visit or use the Facebook social media site. The interesting fact is with the availability and affordability of mobile smart phones, 40% of these people are accessing social media sites from their phones. Another important point of the study states one-fourth persons living in the United States use their time exclusively on social media and blog sites.

For the SEO marketing strategy, it is imperative that this trend not be overlooked. Studies such as the Nielsen report brings home the point businesses must include social media in their overall strategy and planning. Marketing has always been based on understanding who your customers are and as the trends are suggesting, the customers are the ones who are using social media as their primary method of using the Internet. The following is a quote from the report that stresses the importance of utilizing social media outlets in your marketing plan:

“Whether it’s a brand icon inviting consumers to connect with a company on LinkedIn, a news ticker promoting an anchor’s Twitter handle or an advertisement asking a consumer to “Like” a product on Facebook, people are constantly being driven to social media.” (Read the full Nielson Report at

What does this mean? It means that everyone needs to not overlook social media and integrate it into their overall marketing plan. Whether you decide to include just Facebook or if you decide to utilize several different social media sites, the idea is not to miss the boat and fall way behind your competitors. The world of SEO marketing is constantly changing and to be successful in your Internet endeavors, you need to focus on the trends. Incorporate social media into your plan, quality and unique content is the name of the game today and relevancy is imperative.


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