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TAG: Content Strategy

10 Books That Will Make You a Better Content Marketer

Do a basic search for books about content marketing, and you will find dozens upon dozens of titles on the topic. It’s hard to find a bad title in this genre, and there are several books that can help, regardless of where you fall on the Internet marketing spectrum.

Content Rich

This title is excellent for those starting out in the Internet marketing game, or for small business owners wanting to go it alone. It gives a pretty comprehensive overview of copywriting and how it relates to search engine optimization. A helpful feature of the book is the presence of case studies, which are sprinkled throughout its pages. These case studies give writers a clear picture on how search and content marketing can convert to sales in their everyday business.

Who is this book good for? Students of Internet marketing and/or small business owners with a strong interest in learning the basics of content marketing and SEO. This title would not be ideal for experienced content marketers or those already heavily immersed in SEO.

World Wide Rave

This book offers a unique view (and name) for the viral phenomenon that happens to online content when it strikes a chord with users. It focuses on creating content that is sharable and ideas on how to get it to spread organically over the Internet using one’s own network. Even if you have already been able to do this consistently, you may still find the ideas in the book to be useful. Readers get step-by-step instructions on how to create content that is highly sharable. One notable element is a discussion of triggers, or the things that make people want to share content online.

Who is the book good for? Those interested in learning more about creating viral content. The book is ok for intermediate marketers or for those not experienced with sharing organic content as a means of generating exposure.

Content Strategy at Work

This book is one of my personal favorites because it speaks to a strategy that all businesses should adopt in part or as a whole if they are interested in marketing online. One of the reasons the Internet has become so popular is because of easy access to free information in abundance. “Content Strategy at Work” taps into this idea, and it goes much further. It hammers home the idea that companies, individuals and anyone putting any kind of content online is really a publisher and, as such, needs to do it well in order to succeed. The book goes in depth into the many facets of content curation, management, aggregation and marketing.

Who is this book for? Writers and those already well-versed in the Internet marketing and/or SEO fields.

Managing Content Marketing

The title says it all. This book gives readers practical advice on organizing and managing a content marketing program, whether it’s in a large corporation or a small business. It offers advice on identifying internal clients and contributors who may be able to help the effort. The text also posits tough questions about outlining budgets, deliverables, players, challenges and goals for content marketing, in general. Essentially, the book helps professionals further hone their skills and place content-marketing activities into a framework that can be followed like a process.

Who is this book for? Experienced Internet and content marketers who are looking to organize their activities and become more effective at what they do.

Content Marketing for Dummies

Yes, they write all sorts of books for dummies. Why should content marketing be any different? If you have ever read a book for “Dummies,” you know that the series breaks subjects down into easy-to-understand sections combined with casual and practical language. This title doesn’t get too deep into the organization dynamics of a content marketing strategy or complex concepts about how consumers read content online, but it does take a common sense, no-nonsense approach to explaining the basics. It covers popular channels for content marketing as well as tools that can help people succeed with content initiatives.

Who is this book for? Those who are starting out in online or content marketing that want to know all the basics before going any further.

Content is Currency

If you are looking for a comprehensive and modern take on SEO and content marketing, this book has it. It covers things like keyword research, developing content for people and for search, page ranking factors, lead generation using content and how to develop a sound content marketing strategy. Social media and press release distribution are also topics of interest in the book. There is even a whole chapter devoted to developing content for social media networks and how to optimize these types of accounts.

The Pomodoro Technique

This isn’t directly a content marketing book, but I feel it highlights a lot of concepts that people need to be successful at it. If you are hiring someone else to do your writing for you, this title probably won’t be of much use. If you are doing it all yourself, time management can often be an issue. It’s very easy to get distracted or allow mental habits to keep you from generating good content. “The Pomodoro Technique” offers strategies on time management for writers.

Who is this book for? Anyone who wants help with time management, but especially those producing content on a daily basis.


This book is another one that gives a good overall view on web and content marketing. The theme, however, goes a little further into questioning all the old tactics used when testing a conversion funnel and how simple tweaks or tricks may not be enough to boost conversions. The title proposes a host of new solutions and ways of thinking about selling online and how content can help websites everywhere get more sales without deception or trickery.

Who is this book for? Experienced web marketers who are looking for a fresh perspective.

Conversion Optimization

I know — this book has little to do with actual content marketing, but it does have a lot to do with selling online. Ultimately, the goal of any business that operates online is to sell more products and/or services to customers. “Conversion Optimization” gives detailed information on how to persuade visitors to make buying decisions. It also gives marketers ideas on the poor design choices that cause visitors to leave a website. The author highlights the difficulties of selling online and how to increase conversions through a variety of different techniques.

Who is this book for? Intermediate web marketers or, perhaps, beginners with a lot of passion.

Get Content. Get Customers

The proliferation of the Internet has caused the buying habits of consumers to change radically. Now people go online to look for authoritative information on the products or services they are looking for. The authors of “Get Content. Get Customers” highlight this phenomenon and provide numerous case studies from large organizations on how content marketing has helped shape their success in selling online. The unique part about this title is that the authors offer ways to combine old and new methods of marketing to make a large impact on overall marketing initiatives.

Who is this book for? Experienced Internet marketers looking for a fresh perspective.


Sometimes getting a fresh perspective from an authority in the field can help enhance your content marketing efforts. Even books that may not speak directly to your everyday tasks can help you become a better marketer, overall. Are there any books that have made an impact in your professional life that aren’t listed here? Would you recommend them to others?

Real Content, Real Meaning, Realization… It Must Begin Today!

I decided I wanted to make an impact on the content world. I wanted to start making a real difference, not just creating content… I mean, really, anyone can write words, place them into their WordPress CMS, and click “Publish”, but what is that? What have I “published”? What impact have I truly made with the words I have blasted out into the web? What have I written? What does my team of writers, here at The Content Authority, really write? Words. Are they words that matter? Are they words that change? Are they words with a message or just “keywords” that hopefully influence search rankings?

Rather listen to the blog? Real Content, Real Meaning, Realization

Words have been around from the beginning of time. They have inspired. They have brought joy. They have brought pain. Words have transformed common men and women into giants and gotten us all in trouble with our moms and dads at some point. The wise guard their words, and the fool spews them out for all to see their folly. Words have a big impact on every aspect of our lives. Pictures, paintings, snapshots, film, videos; they all tell us stories, give us a message, form words in our minds and hearts. In the end, all words are content and content drives us to buy, sell, move, love, hate, inspire, and be inspired. We all know how powerful words are personally. It is no different for a business, especially a business in the business of content.

As mentioned, I want to start to make a real difference instead of what I have been doing in the recent past, which personally has been less about making an impact and more about creating content just because I knew that if I did not, I would never rank in the search engines. On the other hand, creating content for clients has become a highly automated system, where little engagement happens between writers and clients, and somehow through this sterile controlled environment, I expected to create lasting relationships and content that really impacts. Huh?!?

You see, just a few weeks ago, the TCA Marketing team, which is made up of a marketing consultant and an aspiring marketing manager, and I decided it was time that The Content Authority started making a difference instead of just existing as a content creation company. We decided that there was no reason why we could not take our collective smarts and reinvent our blog as a platform to share where we wanted to move ahead as a business and how we wanted to be viewed in the content arena. With that, we worked through a quick draft of the core areas of our skill sets and how those might align with areas of content. After a few meetings, we arrived at the fact that we, The Content Authority, could have something to say and share in the following areas of Content Strategy, Content Creation, Content Management, Content Promotion, and Content Metrics.

Well, isn’t that fantastic?!? It is, except, over the last week as I have attempted to start and stop this blog post, the beginning of the new and exciting Five Pillars of Content Components from The Content Authority, I have found myself overwhelmed and perplexed by how vast the content industry really is! It is apparent that as I have started to study Content Strategy, Creation, Management, Promotion and Metrics, that it is much more broad, deep, and full of substance than I had first thought. It is as if I am seeing that there are so many paths to take right now, I am at a loss of knowing where to start, and which path is best to take. Not all is lost though!

While I feel this sense of being lost, overwhelmed and uneasy, I know enough that I must start some place to get to where I want to go. I know that, as a business, one of the best first steps in moving ahead is planning and that by planning you help to form a good foundation! What should be the next steps?

Our first step is to tackle Content Strategy and from there, I will see where that takes us.

Join me. Join us as we look to make a difference with the content that we share with others!

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