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11 Smart Strategies for Email Marketing

25th February, 2013

We’ve mentioned before in previous posts that despite its age in terms of the Internet, email is still one of the most widely used forms of online communication. Email marketing also remains an effective means of putting your message out to prospects. It’s also really easy to do it wrong, so check out these tips for developing a solid email marketing strategy.

Email List Building

Crafting an email marketing campaign is very time-consuming, and you don’t want that time wasted on people who don’t care about your message, or who didn’t even want to receive it in the first place. Does anyone like email solicitations? Most of the time, no. You can, however, ensure that those receiving emails from you or your company are at peace with the fact that they are receiving correspondence from you. When you collect emails to build a list, do it in an honest way. No matter how you go about collecting information, make sure people know that they could potentially receive other unrelated emails from you in the future. There is nothing more aggravating than receiving an email from a company, knowing that they acquired your address an unethical manner. It won’t matter how well-constructed the message is if someone doesn’t want it in the first place.

Email Tracking Systems

Most online and offline marketing tasks are iterative by nature. You build, implement, analyze and tweak until you get a satisfactory result. The bonus with online marketing is that metrics are much more measurable. If you are going it alone without third party email software, make sure you use tracking software to measure your effectiveness. Google Analytics is a great alternative. You can use the URL builder to place custom URLs into your messages and see which recipients clicked on a link in your email. If you have a specific landing page, you can create goals in analytics to measure how many people clicked through to your page and did what you wanted them to do. Even if you don’t have access to sophisticated tracking, make sure you have at least something in place to measure your activities.

Email Scheduling

Email marketing isn’t a one-shot deal. To be successful at selling things through email, you have to keep tapping your contact list over a long period of time. There are a few keys to making this work, one of which is consistency. You should study your target market and decide on a time that is most effective to send email messages. Then, create an editorial calendar of when you will send your messages over the next month, the next couple of months or even throughout the year. It’s best to have your messages constructed beforehand. At the very least, you should construct the themes of each message. Scrambling at the last minute to get things out the door is stressful, and it creates a greater chance for error.

Create a Compelling Subject Line

Assuming your message makes it past the mine field of spam filters and the barbed-wire fence of a prospect’s personal account filters, you only have so many characters to entice them to open your message. This is the subject line of your email, and a few factors affect its success.

Length: Obviously, this needs to be short; however, there is debate as to how short it should be. It has long been thought that a subject line of 50 characters or less (about five words) is optimal. Other studies have shown that shorter subject lines have higher open rates, but longer ones (70 to 100 characters) have better conversion rates. So what do you do? Continue to keep your subject short, and if the text you want to use in the subject is essential for getting recipients to open the message, you can feel comfortable about using more. If you are sending emails to a highly targeted audience, longer subject lines lend themselves well here. Otherwise, stick to the 50-characters-or-less rule.
Message: Your message must be tailored to your audience, and it must give a hint as to the value proposition contained within. Avoid using spammy words and phrases like “free,” “apply now,” “save,” “mortgage rates,” “dear friend” or “word from home.” Some of these words are also known as “red flag” words that are commonly used by spammers. Undoubtedly, there are many reputable people out there selling similar products and services that are really trying to connect with their prospects. Here is a pretty comprehensive list of phrases that will send your message straight to the spam folder.
Be Clear: The subject line is sort of like an ad for the main content of your email. It must reflect the content contained within the email and be sort of a summary or teaser to the body of the email. The subject is also only the first step in getting someone’s attention, and if you do not deliver on what was hinted at in the subject, you will lose the person. Make sure these two elements (subject and body) are consistent.

The Body of your Email

Now we are on to the meat of the whole thing. You sent 3,000 emails. 90% of your recipients actually received the message in their inboxes. Another 20% actually opened it. This is the moment you have been waiting for, but several things can kill your dream of getting your message across to the recipient.

Long emails: Unless you are a publisher and your strategy is to send samples of new titles to prospects, don’t make a long email. It’s painfully clear these days that people are busy. They have a gazillion things going on, and the fact that they actually opened your email means two things — they are interested in what you have to say, and they have a couple seconds to spare. Whether your email has one paragraph or blocks and blocks of text, they are only reading the first sentence to decide if this is something they really want to commit to. A shorter email increases the chance that they will read the whole thing, and might actually do what you want them to do. Even if they are only marginally interested after the first one or two sentences, if they see that the whole thing isn’t that long, they will continue. By contrast, if the whole email is a page long, they quickly realize that they only had a second of spare time to begin with, and you have lost them.
Actions: Most emails sent by marketers these days have some sort of link that they want you to follow. Many of the same principles that apply to landing pages also apply to email messages. The action that you want recipients to perform should be the most obvious thing in the email. It should also be easy, and you should let them know it’s easy. Don’t bury your action under mounds of text or put it at the end of an email. Don’t make it too small or drown it out with tons of graphics and design work. Make the layout simple, and offer your recipients one choice, which is the action you want them to perform.
Bad copy: People lose faith in a web page that has poorly written content, and the same is true for emails. If your copy is filled with grammar and spelling errors, people subconsciously start thinking, “what else does this person screw up?” Poorly written copy screams carelessness and/or incompetence; two things you do not want a prospect to think of you. Yes, everyone makes mistakes (I am guilty of this, as well), but there are tactics you can use to prevent it from happening. Have a colleague, friend, employee or some other set of eyes read your message before it goes out to the masses. It’s very easy for the best writers to miss mistakes that are right in front of them simply because they have been looking at the copy for too long.
Call to action: Every email should have a call to action. Like the action you want recipients to perform, this text should be highly visible. Use a command verb that relates to what you are offering as a start. This could be “download,” “sign up,” “buy,” “order,” “start,” “compare,” or “subscribe.” You should also provide a reason why your recipient should take the call to action. Tell them what’s in it for them. Adding a sense of urgency is also effective; however, you shouldn’t be too overbearing. If your call to action is weak or nonexistent, readers may not feel enticed to take the next step.

Here are some examples of companies that are constructing their emails effectively:

Jetsetter does a nice job of simply using images to entice recipients to click on their offers. The action is very obvious, and it is contrasted against other elements of the message (the big, orange button under each image).

While I can’t speak highly of the frequency practices of Groupon, they do have a very appealing layout to their emails. There isn’t a lot of clutter, and it’s very clear about how to take advantage of the offers contained within.

Use Images Sparingly

This is one of the most challenging parts of email marketing. One of the best ways to make your message visually appealing is with images. Most web- and desktop-based email clients, however, do not support automatic download of images for security reasons. Even trusted senders identified by some of the most widely used email applications still have images blocked by default. If you use a third-party email provider, take advantage of templates that utilize HTML and CSS for construction and styling of your emails. If you are designing your own emails, use programming languages as opposed to images. Ultimately, the use of images is unavoidable, but you should try to use programming for style wherever possible. Just realize that there is a greater chance that fewer people will see your message as it was meant to be seen if you have crucial elements as images instead of text or programming. You should never make the content (i.e. body of your email) an image. Also, if you have an image made into a link in your email, be sure to place alternate text that is descriptive enough for someone to follow should the image not appear.

What’s in it for Recipients?

Whatever the reason for your email to prospects, make sure it is worth the while to open and read. Provide value in some way, whether it’s a free download or an offer of some kind like a discount. Don’t just send emails promoting yourself and your business — no one will care. Unless they are sitting at their computer thinking, “wow I really wish someone would send me an email about how they are the best office-supplies retailer in the Midwest,” your message will not be well-received. There needs to be something in it for the recipient. Examples include a free download, important or compelling news, special offers and other things of that nature.

Use Real Senders

Along with your subject line, you also have the opportunity to customize the sender that appears for the recipient. Whether you are a large corporation or a small business, the temptation to look professional is the same. People often want to input some arbitrary email handle like “[email protected]” or the company name. This may seem like a good idea, but in reality, people automatically avoid messages from senders that are not a person, but an entity. Who wants to talk to a business? People want to hear from real people, and personalizing your sender with a real name is much more enticing to people. When you see a personal name in your inbox, you might think it’s from someone you know. Once you realize it’s not someone you know, you may still be intrigued as to why this person you don’t know is emailing you. When we see company names, we automatically equate that with selling.

Don’t Overwhelm your List

It’s tempting to blast a list of contacts with emails all throughout the week. Some marketers even do it a couple times a day. Unless you have clear data that your target audience wants to hear from you this much, this is a sure-fire way to receive a ton of opt-outs and maybe even angry phone calls. The frequency for communication is different for every niche and once you have a good idea of what that is, stick to it. People don’t mind receiving email correspondence from companies that have permission to do so as long as the correspondence is not annoying. Sending messages that are poorly written and offer nothing to the recipient are irritating enough. Sending even the most well-designed emails too frequently will destroy your email list.

Optimize your Conversion Funnel

This strategy has less to do with your email and more to do with what happens once someone takes the next step past your email correspondence. Having a well-constructed and written email message is only the first step in the process to convert someone to a customer or sell more things to current customers. You have to make sure your conversion funnel (whether that be a video, an opt-in form, a product page or some other landing page) also needs to be well-built. It needs to be clear and easy to complete. There must be as few steps as possible, and messaging must be consistent with your email.

Use Third-Party Software

If you are serious about email marketing, the use of third-party vendors who do it well is recommended highly. Companies like iContact, Constanct Contact or Mail Chimp offer easy-to-use interfaces and great tracking features. Marketers are able to see open rates, click through rates, and other metrics. Most mainstream programs allow you to easily manage opt-outs and other elements of contact lists. They also have tons of templates that make inserting and organizing images, links and text a snap. In general, they make the entire process of managing email campaigns and the caveats associated with them all that much easier. Of course, many of these programs are paid, but the prices are reasonable compared with the lost opportunity costs of designing your own email templates, managing contact lists in clunky spreadsheets and, in general, making a poor impression on prospects if your process is not professional.

Hopefully, these tips can point you in the direction of having a successful email marketing campaign. What strategies have you used for marketing through email? Do you like using third-party services or doing things on your own?

Real Content, Real Meaning, Realization… It Must Begin Today!

Shawn Manaher

15th August, 2012

Announcements

I decided I wanted to make an impact on the content world. I wanted to start making a real difference, not just creating content… I mean, really, anyone can write words, place them into their WordPress CMS, and click “Publish”, but what is that? What have I “published”? What impact have I truly made with the words I have blasted out into the web? What have I written? What does my team of writers, here at The Content Authority, really write? Words. Are they words that matter? Are they words that change? Are they words with a message or just “keywords” that hopefully influence search rankings?

Rather listen to the blog? Real Content, Real Meaning, Realization

Words have been around from the beginning of time. They have inspired. They have brought joy. They have brought pain. Words have transformed common men and women into giants and gotten us all in trouble with our moms and dads at some point. The wise guard their words, and the fool spews them out for all to see their folly. Words have a big impact on every aspect of our lives. Pictures, paintings, snapshots, film, videos; they all tell us stories, give us a message, form words in our minds and hearts. In the end, all words are content and content drives us to buy, sell, move, love, hate, inspire, and be inspired. We all know how powerful words are personally. It is no different for a business, especially a business in the business of content.

As mentioned, I want to start to make a real difference instead of what I have been doing in the recent past, which personally has been less about making an impact and more about creating content just because I knew that if I did not, I would never rank in the search engines. On the other hand, creating content for clients has become a highly automated system, where little engagement happens between writers and clients, and somehow through this sterile controlled environment, I expected to create lasting relationships and content that really impacts. Huh?!?

You see, just a few weeks ago, the TCA Marketing team, which is made up of a marketing consultant and an aspiring marketing manager, and I decided it was time that The Content Authority started making a difference instead of just existing as a content creation company. We decided that there was no reason why we could not take our collective smarts and reinvent our blog as a platform to share where we wanted to move ahead as a business and how we wanted to be viewed in the content arena. With that, we worked through a quick draft of the core areas of our skill sets and how those might align with areas of content. After a few meetings, we arrived at the fact that we, The Content Authority, could have something to say and share in the following areas of Content Strategy, Content Creation, Content Management, Content Promotion, and Content Metrics.

Well, isn’t that fantastic?!? It is, except, over the last week as I have attempted to start and stop this blog post, the beginning of the new and exciting Five Pillars of Content Components from The Content Authority, I have found myself overwhelmed and perplexed by how vast the content industry really is! It is apparent that as I have started to study Content Strategy, Creation, Management, Promotion and Metrics, that it is much more broad, deep, and full of substance than I had first thought. It is as if I am seeing that there are so many paths to take right now, I am at a loss of knowing where to start, and which path is best to take. Not all is lost though!

While I feel this sense of being lost, overwhelmed and uneasy, I know enough that I must start some place to get to where I want to go. I know that, as a business, one of the best first steps in moving ahead is planning and that by planning you help to form a good foundation! What should be the next steps?

Our first step is to tackle Content Strategy and from there, I will see where that takes us.

Join me. Join us as we look to make a difference with the content that we share with others!

Tell us what you think by leaving a comment below.

Content Marketing Strategy

Shawn Manaher

28th September, 2011

Content Promotion

Develop A Content Marketing Strategy That Packs A Punch

You might want to rethink your approach if your entire content marketing strategy depends on the outsourcing of a 500-word article for $1 every few days. In fact, if you’re outsourcing any content for a dollar or less, STOP. Yes, we all like a bargain, but if it comes at the price of your ethics and integrity, you’re being ripped off.

Before we talk strategy, let’s take a quick look at what content marketing is, and how you can use it to meet your business objectives.

Content marketing is a low-cost, effective way to build brand awareness and drive traffic to your website. Any type of content you publish, whether it’s videos, blog posts, or status updates, forms part of your content marketing strategy. You can use content to attract and engage your target, which ultimately helps you increase your conversion rate.

So how do you build a rock solid strategy that defies the limits of a laughable budget and actually works? Believe it or not, it’s doable. While you may decide to incorporate your own methods for generating quality content, these basic steps will help you formulate a content marketing strategy of note.

Keep Your Eye on the Desired Outcome

Content Marketing Success

Mistakenly many business owners take their eye off the ball, buying crappy articles for the sole purpose of creating a backlink. As an online entrepreneur, you should never underestimate the power of your content. When you lose focus, you start to place importance on factors that have little significance in determining your search engine rankings or providing value to your customer.

Understandably, you may feel the pressure to outdo your competitors by producing more, instead of better content. Don’t put your credibility or your business at risk by making that profit crushing error.

Your content has to mean something – every word counts. You’re not just publishing generic text, posting pretty pictures and revolutionary videos, or making bold statements.

You’re saying something about your company, about what you stand for and who you are. Unpalatable content that doesn’t resonate with readers could be your biggest downfall.

In a nutshell, you need content that resonates with current and potential clients, while giving your brand greater visibility in search engines. When you’re able to create a balance between SEO and making a connection, you’ll have traffic flocking to your site in droves. An increase in traffic leads to an increase in conversions, which means higher profits for you.

Get Rid Of the Designer Budget

You want a Ferrari when you can barely afford a bicycle. We get that. Unfortunately, the grand life doesn’t come cheap. It’s time to be realistic and realize that a shiny website with all the bells, whistles, and bling you can afford isn’t going to get you very far without engaging SEO content and plenty of it.

Assess your budget and make sure you’re spending in the areas that matter. If you’re throwing more cash into your website design than your content and SEO budget, make a serious change now, not when it’s too late. It’s time to free yourself from the mental anguish that comes along with expense and see the potential for conversions. In other words, don’t become so disconnected from content creation you lose the plot entirely.

6 Steps to a Powerful Content Marketing Strategy

Step 1: Find and Research Advantageous and Viable Gaps

Before you can create engaging content, you need to figure out which keywords you have a chance to succeed with, or improve on, in search engines. You’ll want to use several tools to evaluate content that’s achieving desirable results, and you’ll want to research keywords and phrases that drive the most traffic. Google Analytics, Yahoo Web Analytics, WordTracker, Google’s Keyword Tool, and similar tools are going to help you tremendously. However, make sure you understand the information they provide. If you don’t, consider hiring or consulting someone who does.

Once you have your keywords, it’s time to brainstorm content ideas. Research your target to find out what they want to hear. Survey customers, surf forums, and explore question and answer sites to see what people are saying. Pinpoint the topics that have the potential to attract visitors and boost conversions.

Tips:

Don’t waste time on phrases you’ll probably never rank for, especially when there are phrases you can rank for quickly and almost effortlessly.
Think of ways to repurpose content that works.
Target the keywords that are doing well, but could do better.
Stay informed about developments happening within your industry. You may hit upon a few ideas for content.

Step 2: Plan Your Content Creation and Distribution In Advance

To keep your audience interested and engaged, you need to deliver a steady stream of quality content, no matter which publishing platform you use. It’s inevitable you’ll be pulled away to deal with more pressing matters, which is when clever scheduling tools come in handy. Schedule several social media status updates throughout your day, but make certain a reasonable amount of time lapses between each one. Don’t overload your audience with information.

Tip:

Keep a collection of blog posts on hand for emergencies. You never know when you’ll be away from the computer for a few days.

Step 3: Create or Outsource Relevant and Engaging Content

If you can’t produce your own content, you need to hire affordable professionals. In today’s erratic global economy, there are millions of writers searching for a supplemental income online. However, it’s best to work through an established, reputable, and affordable content provider like The Content Authority. When you have a structured system in place, there’s less chance of being burned.

Tips:

Find freelancers who specialize in your niche. Besides being knowledgeable, they may have a few sharp ideas and will tackle your articles from a fresh perspective. The Content Authority’s direct order system makes finding freelancers who specialize in a particular topic easy.
Continue to add talent to your team for a stronger content marketing strategy. Depending on your outsourcing needs, you should always look for writers who are able to add value. You’ll find it helpful when you have a pool of writers you can depend on, instead of one.
Readers prefer content that is easily consumed. Most people skim, deciding within seconds whether they’ll stick around. It’s best to break your article into smaller, digestible bits, paying attention to the way you format your content. Use bullets, bolding, and sub headlines, as well as appropriate images to liven up your content and make it visually appealing.
Monitor your writers, and the content they produce to ensure you’re getting results. However, take into account you’ll only achieve a desirable result if you are clear about what you want. Provide your writers with clear, detailed guidelines, so you’re not disappointed with the outcome.

Step 4: Further Optimize Your Content for Search Engines

Part of a smart content marketing strategy is to use every opportunity to make the most of your content. Although writers will provide keyword rich articles, you can further optimize your content by including anchor text that links to relevant pages within your site. These internal links not only provide value to your readers, but you help improve your rankings, since anchor text holds significant weight in the determination of your positioning within search engines.

You should also create backlinks by submitting content to article directories and other websites. Be sure to include your keyword phrase in the resource box, linking it back to your site.

Tips:

Don’t use too many internal links. You don’t want to distract your audience, leading them away from the message you’re trying to convey.
Search engines will assign greater value to your site when you have more backlinks. Besides using article directories to generate backlinks, consider leaving insightful comments on forums and blogs with a link back to your URL.

Step 5: Promote Through Social Media

You have to get your name out there if you want people to see you. With the rapid growth of social media, you now have thousands of outlets to share your content with the world. Use Twitter, Facebook, Google +, MySpace, LinkedIn, and other popular social networking sites to build your audience and share your content.

Tips:

Along with the content title, post a small snippet of the juicy information people can expect to find when they visit your site.
Link to relevant, quality content, even if it’s not yours. When you find something your target will love, share it with them. They’ll thank you for it.
Search for social bookmarking and sharing widgets that allow you to make your content shareable. Popular options are Tell-a-friend, AddThis, and ShareThis.

Step 6: Measure and Tweak

You need to know how you’re doing so you can change what’s not working. In addition to assessing the page views, bounce rates, links, and conversions your content garnered, determine how responsive your audience is. You’ll also gain insight into how effective each writer is in creating content that connects with your readers. You’ll find you can quickly pick up different writer’s strengths and weaknesses, allowing you to allocate projects appropriately in the future.

Document the results so you can easily analyze your progress. Keep going back to the drawing board and look for ways you can strengthen your content marketing strategy. No one ever said marketing was easy, but when you find your groove, you’ll reap the rewards.

Have you developed a content marketing strategy? We’d love to know what works for you and what kind of results you’ve seen. Share your tips with us in the comments section below.

Socializing Content Creation

Shawn Manaher

24th August, 2011

Content Assessment

Socializing Your Content Creation – Where Being Fresh Won’t Get You a Slap in the Face

When it comes to social media success, one key ingredient that is often overlooked is socializing content creation. While you can retweet posts until the cows come home or update your Facebook wall with your latest hot deals, the one element that is going to help you to build your audience is to deliver to them a fresh supply of content on a regular basis. How many times have you clicked on an interesting link only to find out that the site has not been updated in ages? That is exactly what happens if you do not continually update your social media channels with fresh, interesting, and shareable content. You want to give your audience the opportunity to find your content useful and informative, which makes them want to share it with their social network too. This is an extremely important factor to bear in mind when you are updating your social media channels; would you share what you are posting with your friends, colleagues, etc.? Give your audience information that is truly informative and deliver it to them in such a way that it is easily shared.

Unique Content Creation Options

Content creation is normally thought of as strictly text content but this does not have to always be the case. With the plethora of unique content creation options that are available for free on the internet, you can now find all sorts of creative ways to share your content with your social media network. It is easy to create a video for your website or blog without having to hire a professional photographer or graphic videographer. Using tools like those found through YouTube’s Create page (http://www.youtube.com/create), you can easily create your own videos, animated shorts, or even text videos in no time at all. Instead of sharing your latest deal in a basic tweet, you can instead tweet out a link to the video announcement of your deal that you just uploaded to your website or Facebook page. Not only are you networking an interesting tweet that is shareable you are also directing traffic to your website or Facebook page at the same time. Think of it as social media multi tasking. You are sharing interesting information, you are directing traffic to further grow your network, and you are helping to build your own social media reputation as someone who networks in creative ways. The next time you share information, people are more likely to check out your data simply because of how interesting and informative it was the last time.

Infographics and Content Creation

Another creative content creation technique that you can try is to make your own infographics. These are highly shareable and can be created to share just about any information you care to with a network. With websites like Wordle (http://www.wordle.net) you can create slick infographics to share socially using any words you want. From descriptive words about your business, to services you provide, to contact information for your business, these can all be shared in a visually pleasing way when you use infographics to get your message across.

Socializing Content Creation Using the Right Tools!

Tools for Content Creation

If you love to tweet and think you out-tweet your competition by a mile then a site like Visual.ly (http://visual.ly/twitter) might be the perfect way for you to show your network just how much better you truly are. You can create a Twitter face-off pitting your Twitter persona against your competitor. If duels are not your cup of tea, then tweeting out your very own Twitter Visual.ly persona might be more to your liking. It helps your network to see your strengths in an interesting way that will stand out.

No matter how you choose to socialize your content, the one factor that you absolutely need to keep in mind is that you need to share FRESH content. While your mother might have tried to tell you that being fresh was not an admirable trait, when it comes to content creation, being fresh is the only way to be.

Content Creation

Shawn Manaher

17th August, 2011

Content Assessment

Skillful Content Creation Starts Booming E-Business Success!

Artful integration of pertinent keywords into website text is indispensable to effective content creation. Including relevant keywords with the optimal occurrence frequency and form are no longer optional for online business success.

First Things First

Empirical studies have consistently revealed a very real and positive correlation between keyword primacy within webpage content and search engine ranking. Convey the relevant operative concepts right away by including them within featured article titles. A major advantage of The Content Authority is a standard requirement that authors include the primary keyword provided within all content titles.

Variations on a Familiar Virtual Theme

In deciding what keywords to include within your overall e-business content creation campaign, do not forget synonyms and alternative phrasing. Also, lend serious consideration to all possible peripheral concepts likely to be included in search engine queries. For instance, do not limit yourself to “term life insurance.” Rather, include ancillary phrases such as “premium,” “whole life,” and “policy.”

Proper Form Also Pro Forma

In addition to selecting the ideal substantive keyword content, ensuring optimal conveyance of the underlying operate concept they represent is equally crucial. Thus, proper sentence structure and overall textual syntax are very important. Consider the following examples for the keyword “emoticons.”

‘Contrary to popular perception, emoticons are nothing new.’
‘Most find it hard to believe that emoticons have existed for centuries.’

Both statements convey the same basic concept. The first sentence highlights the keyword much better, however, with its strategic post-comma position. Immediately following pause-demanding punctuation is an ideal attention-demanding keyword placement.

In addition, the first statement’s introductory phrase has greater concision and precision. This makes it much easier to follow than the circuitous route of the second expression. Dashes are another dynamic content creation tool that helps maximize desired reader impact.

Modern Web Surfers Much Wiser

“Every generation gets weaker and wiser.” This sage Scripture is just as applicable to modern-day web surfing as it was to ancient societies. Illiteracy is no longer commonplace. Nor do we have to journey long distances to listen to public readings by scribes to glean the latest news. Neither are hours of tedious labor with primitive chisels over thick stone slabs necessary to complete a single page of text.

Instead, immense data transmission occurs instantaneously with the mere touch of a button or click of a mouse. Thanks to compulsory education laws, virtually all search engine users and webpage viewers possess minimal reading comprehension skill.

All these marvels of today’s high-tech Information Age have made consumers “weaker” by not having to work as hard to receive data. It has also made them much wiser, however, by facilitating the ability to distinguish between high-quality presentations and superfluous fluff.

A Big “No-No” for Big Business

After major misspellings, gross grammatical errors, and similar lexis gaffes, keyword stuffing is the single biggest error e-businesses commit. This common goof is typically results from attempts at avoiding the tragic mistake of total keyword

Content Creation No No's

omission.

Do not try to overcompensate by stuffing back-to-back keyword occurrences into online content. This seriously detracts from your fundamental message, wastes valuable virtual space, and is a very insulting turnoff to site visitors.

Ideal Sentence Infrastructure Also Imperative

Another aspect of superior content creation is the proper placement of primary and secondary keywords within sentences and paragraphs. The repetitious weaving of required keywords within text while keep them inconspicuous and prominent requires specialized writing skill. Competent execution of this feat is a rare talent. It is liberally available, however, among the collective literary talent of The Content Authority literary affiliates.

“Constant Vigilance is the Price of Freedom”

The ongoing discernment and deducing of optimal keywords is an integral part of your internet-based business content creation strategy.

Changing social trends and rapid technological advances make today’s top news obsolete by tomorrow. This calls for constant re-evaluation of most recent, relevant keywords and phrases. Attaining maximum online business success is possible only by maintaining vigilant, ongoing marketplace surveillance.

There are no more results.