SEO for Mobile Devices

Implementing SEO for Mobile Devices Mobilizes e-Business Success!


SEO for mobile searching has become a very hot virtual business commodity. Google’s recent announcement that mobile search rates are quickly surpassing stationary-based queries by leaps and bounds has significantly fueled the fires of popularity.

Mobile more common among consumers

Another major research study showed that roughly 60 percent of consumers located their desired brands via mobile searches. A whopping 49 percent of these mobile searchers made subsequent purchases within the six months immediately preceding the study. As numbers never lie, these figures contain an undeniable fact that virtual marketers cannot afford to ignore: Optimizing SEO for mobile devices is not optional.

Untapped Potential

Mobile searches have expanded 30-fold in the past three years. Incredibly, however, most web-based business sites are inaccessible by smart phones, ipods, and other electronic devices. Ignorance of the unlimited mobile marketplace potential is the probable cause.

What Is SEO for Mobile App Advertising?

Mobile applications (“apps”) include all interactive technologies capable of affecting active user engagement via mobile devices. Although this basic definition encompasses many high-tech tools and enhancements, the huge array of mobile applications may be reduced to four categories.

Which Mobile App Is the Most Apt?

Picture of SEO for Mobile Device Apps
Mobile Device Apps


Identifying the best mobile app for your business is the first step in formulating an effective marketing strategy of SEO for mobile devices. Making this determination is mandatory to realistically assess a particular app’s probable effectiveness. The following in-depth discussion of the four fundamental mobile app types greatly assists this analysis:

Branded utility

This type of mobile application may be regarded as an extension of preexisting brand presentations. As such, branded utility formats usually offer the best overall business results. Mobile banking is a prime example.

Branded utilities like online banking software offer users convenient access to a necessary financial service while simultaneously promoting a bank’s brand. Practicality and brand promotion is the powerful combination that accounts for the phenomenal marketing success of branded utility mobile apps.


Mobile apps that are based upon highly-coveted or proprietary content fall within this category. Content-based marketing allows merchants to devise and deliver commodities that would be impossible without mobile application availability.

Online sites operated by major sports brands that offer live sporting event coverage and up-to-the-minute stats is a common example. Fans may partake of the action in real-time from anywhere.


Marketers without popular proprietary content often use entertainment-based mobile apps to spread the word. The main drawback of this approach is a limited lifespan of mobile app utility. This is due to the rapid fade of public interest after an event or specific campaign concludes.

Breaking into the upper echelons of entertainment-based marketing is difficult unless your business already owns a gaming or entertainment brand. Current market saturation renders this mobile marketing approach remunerative for very few virtual businesses.

Straight utility

As the term implies, straight utility apps offer practical solutions to ordinary incidents of life. Examples include loan payment calculators, business directories, and other useful tools.

At present, software firms have a virtual monopoly within the straight utility mobile apps market. Unless your firm is involved in software development, victorious infiltration of the straight utility mobile app virtual territory will be hard-won.

Practicality and affinity

These two concepts are the keys to straight utility-based online marketing success. In addition to serving some useful purpose, straight utility apps must be relevant to your company’s specific offerings. For instance, a food service vendor might incorporate interactive calorie counters into its site to help mobile customers calculate the exact nutritional content of fast food meals or popular menu items.

Caution is highly advised

A well-devised marketing strategy that includes SEO for mobile devices can give your e-business a formidable competitive edge. Carefully consider whether mobile apps have sufficient relevance and financial feasibility for your overall commercial objectives. Do not be taken in by the emotional and aesthetic appeal of many popular mobile apps. Test the waters with thorough market research before taking the plunge. If you ultimately conclude that mobile apps are a good fit for your business, you may confidently proceed to dive into the deep end of e-commerce success!

Shawn Manaher

Shawn Manaher is the founder and CEO of The Content Authority. He's one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don't even want to know what he calls pancakes.

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