SEO Basics

seo basics

Any successful internet marketer will tell you the secret to success is to break each and every term associated with internet marketing down to its simplest form. Also one must be able to recognize the most important terms and how they work in creating a fully functional, successful website or blog. That is why you must first look at one of the most important terms of all, search engine optimization, also known as SEO. Looking at SEO basics and the relationship it has with page ranking and indexing your site or blog correctly starts with a simple definition.

SEO is the process used to get your site, blog or articles ranked as high as possible on the major search engines. The higher the rank, the higher the chances users will visit your site. The ultimate goal of any internet marketer is to rank on the first two pages of any search engine based on a specific keyword search. If you are able to obtain this type of page ranking, then your site or blog is considered to be fully optimized. In layman’s terms, you have successfully used the principles behind SEO to get your website or blog properly indexed. The ability to break the term down into one easy to understand definition and apply that simple definition to obtaining a high page ranking which will lead to a higher probability of users visiting your site.

Google is of course the number one search engine in the world. It is by far and away the biggest marketing tool that has ever been invented in the history of modern man. Users will type two to five simple words into the keyword search box to obtain a list of relevant sites based on the keyword search. It is a proven fact that users are only going to look at the first two to three pages of the results listed. Of course you, the internet entrepreneur, want your site listed on those pages. So, the question remains, “How do I use SEO techniques that will ultimately benefit me and my website and get my page ranked”? First, understand that Google alone has over 200 factors that are considered when determining what a fully optimized page is. Next is to realize, although intimidating at first, the factors can be broken down into their level of importance.

Let’s take a look at SEO in action by breaking it down into easy to understand terms. You are running a website that helps people answer questions about their mortgage. A user, looking for mortgage answers types in the keywords “mortgage questions answered”. Upon the user hitting enter or search, a search engine spider immediately begins to crawl around the internet looking for any site, blog or article that contains information relevant to the search “mortgage questions answered”. The spider will consider factors such as phrase density (how often the keywords “mortgage questions answered” appears in the content), links to other sites that are similar or the same to the keywords, or internal links which will lead the user to even more related content within the site. This information the spider collects gets reported back to Google, and the search engine ranks the site accordingly. Any site that meets some of the factors outlined is considered to be an optimized site and will rank higher than sites that do not meet the criteria. Although basic, it is a prime example of SEO in action.

Keep in mind that search engine optimization does not have a universal definition. No one person can clearly define exactly what it means. Do understand that keeping SEO and SEO basics down to its easiest level will help one develop a clearer understanding of its true meaning. Think of it this way, it is merely an extension of standard, everyday marketing and advertising strategies.

Shawn Manaher

Shawn Manaher is the founder and CEO of The Content Authority. He's one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don't even want to know what he calls pancakes.

Recent Posts