Real Content, Real Meaning, Realization… It Must Begin Today!

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I decided I wanted to make an impact on the content world. I wanted to start making a real difference, not just creating content… I mean, really, anyone can write words, place them into their WordPress CMS, and click “Publish”, but what is that? What have I “published”? What impact have I truly made with the words I have blasted out into the web? What have I written? What does my team of writers, here at The Content Authority, really write? Words. Are they words that matter? Are they words that change? Are they words with a message or just “keywords” that hopefully influence search rankings?

Words have been around from the beginning of time. They have inspired. They have brought joy. They have brought pain. Words have transformed common men and women into giants and gotten us all in trouble with our moms and dads at some point. The wise guard their words, and the fool spews them out for all to see their folly. Words have a big impact on every aspect of our lives. Pictures, paintings, snapshots, film, videos; they all tell us stories, give us a message, form words in our minds and hearts. In the end, all words are content and content drives us to buy, sell, move, love, hate, inspire, and be inspired. We all know how powerful words are personally. It is no different for a business, especially a business in the business of content.

As mentioned, I want to start to make a real difference instead of what I have been doing in the recent past, which personally has been less about making an impact and more about creating content just because I knew that if I did not, I would never rank in the search engines. On the other hand, creating content for clients has become a highly automated system, where little engagement happens between writers and clients, and somehow through this sterile controlled environment, I expected to create lasting relationships and content that really impacts. Huh?!?

You see, just a few weeks ago, the TCA Marketing team, which is made up of a marketing consultant and an aspiring marketing manager, and I decided it was time that The Content Authority started making a difference instead of just existing as a content creation company. We decided that there was no reason why we could not take our collective smarts and reinvent our blog as a platform to share where we wanted to move ahead as a business and how we wanted to be viewed in the content arena. With that, we worked through a quick draft of the core areas of our skill sets and how those might align with areas of content. After a few meetings, we arrived at the fact that we, The Content Authority, could have something to say and share in the following areas of Content Strategy, Content Creation, Content Management, Content Promotion, and Content Metrics.

Well, isn’t that fantastic?!? It is, except, over the last week as I have attempted to start and stop this blog post, the beginning of the new and exciting Five Pillars of Content Components from The Content Authority, I have found myself overwhelmed and perplexed by how vast the content industry really is! It is apparent that as I have started to study Content Strategy, Creation, Management, Promotion and Metrics, that it is much more broad, deep, and full of substance than I had first thought. It is as if I am seeing that there are so many paths to take right now, I am at a loss of knowing where to start, and which path is best to take. Not all is lost though!

While I feel this sense of being lost, overwhelmed and uneasy, I know enough that I must start some place to get to where I want to go. I know that, as a business, one of the best first steps in moving ahead is planning and that by planning you help to form a good foundation! What should be the next steps?

Our first step is to tackle Content Strategy and from there, I will see where that takes us.

Join me. Join us as we look to make a difference with the content that we share with others!

Tell us what you think by leaving a comment below.

Shawn Manaher

Shawn Manaher is the founder and CEO of The Content Authority. He's one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don't even want to know what he calls pancakes.

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