Why Publishing Primary Research Is Content Marketing Gold
According to WordPress.com’s latest stats, more than 38.7 million blog posts were published across its network in February, 2014. Considering that’s just the tip of the iceberg in terms of …
8 Questions to Help Determine Whether Your Content Is Understandable
Recently, we published a piece about content readability and its importance as a content marketing success factor. Equally important is understandability as it can be a barrier to accessibility and …
Content Readability: The Success Factor You Can’t Ignore
Are you paying attention to the readability of your content? If your focus is on technical terminology and a beautiful page design, then the chances are that readability is a …
What You Should Know About Findable Content
Search has become the dominant method by which people find what they’re looking for online. People misunderstand the web. They think that having a website, social media account or any …
10 Examples of Content Your Audience Will Love
In the ever-challenging quest to reign as king of the Internet, businesses and online marketers are constantly searching for ways to captivate and connect with their audience members. Experts encourage …
Setting Realistic Goals and Objectives for a Webinar
You’ve probably heard it before: every solid marketing strategy begins with goals and objectives. While that’s certainly true, you may not know what those targets should look like if you’re …
How To Overcome Writer’s Block – 7 Great Tips
From tips on how to improve time management to advice on editing your manuscript, I’ve covered a lot about the subject of writing in the last couple of weeks. However, …
10 Tips on How to Edit a Manuscript
If you’ve got a knack for putting words and phrases together coherently, writing is pretty easy. Sure, it might be tough to get yourself into your writing chair to start …
Essential Tips to Improve Time Management for Writers
Content writing is a great job, and I’m glad I live in a world where I can work from home, set my own hours and get paid to do something …
Inbound Marketing: Value Proposition Template
Consumers are bombarded by messages from companies in numerous channels all throughout the day. From television to radio to the Internet and now their cell phones and other mobile devices, …
Developing an Efficient Editorial Process
Developing, writing, configuring and posting content on a consistent basis is one of the most challenging things to do related to inbound marketing. Blogs and other forms of written content …
Is Now The Right Time to Hire Content Writers?
The Internet is like an engine that is fueled by content. Without new content, people would lose interest in their favorite blogs and news sites, web marketers would be largely …