Page Ranking: The Race To The Top

Picture of page ranking race

With millions of websites vying for attention, it’s difficult not to take every possible measure to ensure your website gains the exposure and prestige it deserves. With that said, let’s look at one factor that can influence the overall success of your website, your page ranking.

 What is PageRank?

In a nutshell, PageRank (PR) is an algorithm Google uses to assign a numeric value to a webpage to signify its importance. The scale ranges from 0 to 10, with the general belief being that a higher PR yields better search engine rankings and far more traffic. Although many people debate the outcomes of a higher page ranking, the fact remains that PageRank is one of several hundred factors used to determine the relevance of a webpage. Relevance has some influence over the order in which sites appear on search engine result pages (SERPs). It’s important to understand a high PR does not automatically translate to a higher placing in SERPs.

Google looks at a variety of data, including sites that link to a page, to determine the PR value of that particular page. However, Google doesn’t necessarily count all links, such as those generated by link farms. In addition, outbound links from a webpage can harm the PR of that page if they link to sites with PR0.

 8 Simple Tips for Improving Your Site’s Page Ranking

# 1 Build a Solid Website That’s Search Engine Optimized

Since PageRank is determined by a combination of variables, including keywords and their placement, it’s vital to conduct proper research on keywords and search engine optimization (SEO) techniques. Both website development and SEO should be ongoing as you search for ways to improve your site. The better your site is the higher your page ranking will be.

# 2 Create Original, Compelling, High-Quality Content

If there’s one thing you take away from these tips, let the importance of creating quality content be it. As you know, Google loves a site with unique, relevant information. You’ll achieve better results if you create content people want to share.

Write how-to articles, provide expert information, and share unique industry insights. You’ll have visitors flocking to your site on a daily basis. Also, develop interactive content that not only encourages comments, but also makes people want to link to it via their websites and social media. You’ll find your incoming links will grow organically.

# 3 Blogs: Create And Participate.

A blog can do your site a world of good in terms of PageRank. Besides the fact search engines covet organized data and new content, blogs are great for starting conversations, building communities, and making vital connections. By reading and making relevant comments on related blogs, you gain brand exposure and acquire more links, which contributes to a stronger online presence.

Although commenting allows you to create high-quality links quickly, make certain you’re adding to a conversation positively, demonstrating your expertise, and building your reputation. Often, bloggers monitor the comments they receive before they publish them. The result is you need a comment worthy of publishing, not something that sounds generic or can be construed as a blatant backlinking tactic.

# 4 Be Sensible About Your Social Media Marketing.

Social media networks pop up on the web frequently. They are an excellent means of gaining exposure and creating backlinks, so it would be foolish to ignore them. However, focus your strategy on creating conversations and connecting. When you approach social media with communication as your objective, you’ll find promotion happens naturally.

Whether you join Facebook, Twitter, Flickr, YouTube, or Google Plus, make certain you join appropriate groups, post high-quality and relevant content, and provide links to your site. Also, install social media widgets that ensure fresh content continues to flow to your website’s homepage.

# 5 Be Creative and Build Links Wisely

There are thousands of clever ways to generate backlinks, including posting classified ads online. However, you should aim to create high-quality backlinks if you want them to contribute to a higher page ranking. Develop an effective link building strategy that doesn’t put your page rank in jeopardy.

# 6 Submit Press Releases When You Have Newsworthy Updates

True, you may not necessarily get the response you’re hoping for, but press releases are highly effective, even if they’re only part of a link building strategy. Most press release sites have excellent page ranks, so be sure to optimize your press release for search engines, and include a link to your site.

# 7 Submit Content to Article Directories

Developing an article marketing campaign and submitting that content to article directories is an effective way to build backlinks. Be sure to add a link to your site in the resource box and make your articles available for syndication. Publishers will link back to your site, increasing your link juice.

# 8 Submit Your Website to Directories

Don’t underestimate the value of search engine directories with a high PR. Submitting your website to directories not only provides you with a link, but industry directories and local directories can be a great help as well, allowing people to find you easily via niche and location specific keywords.

 3 Mistakes That Can Hurt Your Page Rank

Picture of Page Rank Mistakes
Page Rank Mistakes

# 1 Employing Black Hat Practices.

While you may be tempted to break the rules, you need to keep in mind your tactics could cost you dearly. Most search engines frown upon certain practices, such as the use of hidden text, deceptive redirects, and link buying, often penalizing the culprits. Don’t do anything that compromises your PageRank, or puts your site at risk for getting booted off search engine result pages.

# 2 Infrequent Updates.

If PageRank is all about relevance, you need to stay relevant. Set up a schedule to ensure you post fresh content regularly. A content provider, such as The Content Authority, can help you create a cache of articles for days when your nimble fingers run out of steam and you can’t bear to type another word, let alone conjure up an original idea.

# 3 Posting Duplicate and Copied Content

Whether you own the content or not, do not post it to more than one site. Google may penalize you by downgrading your page rank, since its algorithm is unable to tell the difference.

 Check Your Page Rank

Google PageRank” and “PRChecker” are two popular tools you can use to monitor your page rank. Your PR can fluctuate, so consider revisiting these tips to build it up if it drops.

This is by no means a comprehensive list, since there are countless ways to improve your site’s page ranking. However, it is a start, especially if you’re only just beginning to dip your toes in the world of online marketing. Rather focus on important factors such as your SEO and link building strategy and you’ll find a higher PR will follow.

If you struggle to achieve a decent ranking, “SEO Revealed” by Scot Manaher, The Content Authority’s Marketing Manager, will teach you how to boost your Google PR for long-term results. His ebook is jam-packed with secrets, techniques, and proven results you can emulate. The Content Authority’s blog is one of his success stories, so you know you’re in good hands.

Share your page ranking story with us. Are you climbing the ranks, or struggling to shake that PR0?

Shawn Manaher

Shawn Manaher is the founder and CEO of The Content Authority. He's one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don't even want to know what he calls pancakes.

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