Outbound Link

outbound links

Understanding some of the roles various terms play in one’s search engine optimization efforts is a vital part of internet marketing. One can never underestimate how important one process is over another. The problem is many experts agree to disagree on just how important one area of optimization is over another. This is especially true when it comes to one’s linking efforts. Using an outbound link for your site is considered by some to be highly important in trying to obtain a high pagerank. Others believe that outbound links play a small role in one’s optimization efforts. The only way to truly find out if the process works is through trial and error. Either way, it is highly important for those who are new to internet marketing understand the basic principles behind links, and specifically outbound links.

By definition, an outbound link is a very simple concept. It is merely a link that is contained within one’s website or blog that will point a user to a website or blog containing similar information or content. Essentially, it is an external source of information other than your own site. Many webmasters are big on obtaining quality outbound links simply because they are able to stay in the loop when it comes to relevant content for their site. Properly placed links have been shown to provide better search engine rankings and generate higher quality traffic. That is another reason why many web page designers and developers place a high level of importance on proper linking procedures. It is well known within internet marketing circles that search engine spiders do place a certain level of importance on the amount and quality of links within one’s page. However, scammers were ability to manipulate this process where they were able to produce inflated rankings with links that simply were not related to a specific keyword search. That is one of the reasons why Google came up with dofollow and nofollow links. It is important to understand some basics behind the two terms.

Nofollow simply means that an attribute is added to HTML code that instructs search engines to disregard the link for ranking purposes. Basically, the attribute is telling search engine spiders to completely ignore the relevancy. Other search engines jumped on board after Google announced they were adding this feature.  The desired result was intended to reduce or eliminate certain types of spam, essentially targeting spamdexing. Dofollow is obviously the polar opposite. This type of HTML attribute tells the spiders to consider the link as part of one’s optimization efforts. That is where the debate began on how important an outbound link is when trying to fully optimize a website or blog. The question became “Why bother with this type of process if it is not going to add quality link juice to your site”? Again, it all depends on your own trial and error process in trying to determine what is important and what is not. The question will always be up for debate, and the only true answer will come from the person who implements the process and comes to their own conclusion.

There is always going to be pro’s and con’s in any search engine optimization endeavor. Building a outbound link is certainly no exception. Keep in mind one important concept before starting any type of internet marketing business, paying for a link is really not a good idea. In Google’s eyes, you are simply trying to buy a higher rank. It is in essence a way for one to side step standard seo practices, and many times is simply considered spam. Keep that in mind when starting any type of online business.

Shawn Manaher

Shawn Manaher is the founder and CEO of The Content Authority. He's one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don't even want to know what he calls pancakes.

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