Organic Traffic

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Organic Tips For Search Engines

Organic traffic refers to the users who come to a website through a search engine’s main listings, rather than through ads, links from other sites or by typing in a URL. Organic traffic can come from any search engine: type any term into Google and you’ll like see results split into three sections, ads on the right, ads at the top and organic results. The organic results can be found in the middle of the page, below any paid ads that appear in a shaded box at the top.

Organic traffic comes from these results and, in the vast majority of cases, is the main source of visitors, although ads and social media links are also valuable sources of traffics.

Buying AdWords can be hugely beneficial for sites as you can get targeted traffic easily and, if your pockets are deep enough, you can appear top of the ads for almost any keyword. However, more users click on organic results, so it’s best to appear here as well as.

Unlike paid ads, there’s no direct cost linked to organic rankings, although for many words and phrases, companies who appear at the top pay for SEO agencies to get them there. To get sites to rank well organically with seo, many factors need to be considered, such as backlinks, on page copy and content relevancy.

How to Increase Traffic

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There are two main ways to increase organic traffic: to focus on a few main keywords and boost them to the top of the rankings or to spread the net across many phrases and get them all to rank well. The majority of users go to the first result on a search page, so it’s beneficial to be top and focusing on this can pay huge dividends. On the flip side, it’s much easier to get to the top for less competitive, although often less searched for, terms.

Organic results need to match what’s on the site: if you want to rank for iPhones, you need to have content relevant to this product. Of course, there’s no point trying to rank for this term if you don’t sell iPhones, as all traffic to your site will be short-lived as users look for a site better suited to their needs.

The point of any site is to get traffic – whether it’s to share information, grow a membership or to sell a product. Traffic needs to be relevant to your services if this is to be of any use, so making sure your usability is of a high standard is as important as getting people to your site in the first place.

How Search Determine Relevancy

The algorithms that dictate the way search engines display their results change regularly, so it’s important to stay up to date with SEO trends, making sure your search marketing strategies are ongoing and constantly changing. Some site owners and agencies tend to stick with one main SEO technique – such as article marketing or building an external blog to constantly link to a site’s homepage – but by putting all your eggs in one basket you could see all your efforts gone to waste with one Google update.

Likewise, it’s sensible not to rely wholly on Google for your traffic. Although this could easily be a huge pull for you, having other sources of traffic such as video sharing sites, Facebook pages, Twitter accounts and links on relevant sites, all have a huge effect on the number of visitors to your site.

Organic traffic is important to many sites – vital in some cases – and it’s a way to get high numbers of users to your site for little or no money. However, there are other ways to get people to your site, which shouldn’t be ignored.

Shawn Manaher

Shawn Manaher is the founder and CEO of The Content Authority. He's one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don't even want to know what he calls pancakes.

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