Monetizing YouTube

Business On YouTube – Content Is Still King


Depending upon what your business is, there are a number of ways that you can use YouTube for business. From creating videos to promote products your company sells to creating “how to” videos and monetizing them with Adsense, conducting business on YouTube is now easier than ever. By examining which options best suit your needs, you will be able to use the power of video to build your business.

While it is possible to make money from YouTube, when you are first getting started, it is more important to concentrate on creating videos that are both watch able and shareable. Monetizing your videos with Adsense or by becoming a YouTube partner makes no sense if no one is viewing the content that you post on the site. You need to first focus on creating an audience and a following before you even worry about making revenue from the video content you have uploaded online. When you are creating and uploading videos think about what you like to watch and what types of videos you tend to share with friends and business associates. If you use those same characteristics to develop your own content, the chances of building a YouTube following drastically increase.

Developing Video Content for YouTube

Picture of YouTube Videos
Creating YouTube Videos

Another way to decide how to develop your video content is to think about the ways that people are searching for information online. Think about the search terms that they use to find answers to their questions and then build those questions into your videos. From the way you title your video upload to the keywords that you place in your description and opening comment, think about the exact search terms that will lead searchers to your video. Focus on what your business delivers and how potential customers would go about finding you online, and then create YouTube videos that sync the two together.

If you are hoping to monetize your YouTube channel with Adsense or by becoming a YouTube partner, you will need to be the sole copyright holder for your content. You need to have the legal copyright to all images, music, and content that you upload to your YouTube channel. Even adding background music to your own images can cause you to lose your Adsense privileges if that music was not downloaded under a Creative Commons license.

A growing number of individuals are earning significant income via YouTube simply by uploading well-produced “how to” videos. Whether you earn a living as an internet marketer or you sell products on Ebay, if you are able to produce videos that connect potential customers with your business you are well on your way to earning money on YouTube. Not only do you stand to have an increased conversion rate on your website by driving viewers to your site via your video uploads, you also have the potential to supplement that income with Adsense revenue share ads on your YouTube channel. While initially this may almost seem like double dipping, it is actually a win-win for you and your business. Your channel will be well monetized with appropriate advertisements and your videos help to increase your business’ exposure online. Of course, all of this will only happen if the videos you upload are both informative and engaging.

Make Money from YouTube the Right Way

Before you venture down the YouTube Channel road, be sure to take the time to do your homework first. Read up on the requirements needed in order to become a YouTube partner. Know how many views per month your channel will need to have in order to monetize your channel with Adsense. Once you have all of the background information covered, you can then focus your energies on creating video content that engages your audience and that they will want to share with their network. Focus on the needs of your audience, deliver to them what they need, and with time and patience the revenue will follow.

Shawn Manaher

Shawn Manaher is the founder and CEO of The Content Authority. He's one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don't even want to know what he calls pancakes.

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