Managing Articles

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Growing the Potential of Fresh Website Content

Whether you are an online marketer or a website owner using Content Authority articles on your site, there are all sorts of ways to get more bang for your buck when it comes to fully realizing the potential of the articles you purchase. Making the most out of your Content Authority article can help you to drive readers to your website by simply adding a few bells and whistles to the content you purchase.

Managing articles is simple if you develop a step by step process that helps you to maximize the potential of each piece of content you purchase. Depending upon your needs the steps can vary slightly, but the overall concept is the same. Simply accessorize each article that you purchase from The Content Authority with a few added elements and you will be impressed by how many more hits to your website you will see.

One of the most basic ways that you can “pump up the volume” of your articles is to add images. Whether you choose a single image or multiple images, be sure to add captions to each image. Well optimized image captions are a great way to draw additional views to your site. Choose keywords for your captions that not connect the image to the article but that are also frequently searched for keywords. By doing so you are increasing the optimization of your article as a whole. Having great keywords in your article and in your image captions is a win-win in terms of increasing views to your website.

Another successful way to optimize the articles you purchase is to utilize internal links to draw readers to other content already up and running on your website. Not only does this decrease your bounce rates as it keeps readers on your site, but it also helps to build your site’s reputation as a resource for helpful information. Each time a reader is able to connect with a variety of helpful information on your site, it not only cements your image in their mind but in the eyes of the search engines also. Increased time on a site and no immediate bounce back to the search engine both send a clear message that your reader has found what they were looking for when they first entered your site. This is a good tip to keep in mind when you are ordering articles too. Ask yourself what other content you already have posted on your website and then order articles that can easily be linked to your existing information. The key is to create an entire web of information on your website that visitors find useful and are likely to return to.

The same theory applies to articles that are already live on your own website. Whenever you add new content to your website, take a few minutes to update older content with links to the newly added article. Not only does this create an additional internal link to your newly added content but it also helps to breathe new life into existing content. This is also a perfect opportunity to create utilize social media to create additional inbound links to your newly purchased Content Authority article. Whether you use Twitter, Facebook, StumbleUpon, or Tumblr simply by taking a moment of your time to create additional inbound links to your newly added article you will have significantly increased your purchasing power. One simple article purchase that is well optimized is worth far more to you than the original investment you made to purchase that article. Add a few forum posts on “do follow” websites with a great page rank and include a link to your newly added article and your optimization efforts will be well worth your time.

Think of the articles you purchase from The Content Authority like seeds in a garden. If you simply plant those seeds, chances are they will eventually sprout and grow. If you tend to those seeds by regularly watering them and adding additional fertilizer, they are going to sprout and grow at a much faster rate. Take care of your articles in the same way and the odds are pretty good that you will be enjoying the fruits of your labor in no time.

Shawn Manaher

Shawn Manaher is the founder and CEO of The Content Authority. He's one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don't even want to know what he calls pancakes.

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