Keyword Density Tips and Tricks

Keyword Density Tips & Tricks

We explained the advantages to word density and the benefits of longtail keywords, we looked at the brief history of the web and how search engines were forced to apply strict standards to the benefit of their users to return better search results. We looked at what tools you can use to make sure your content had the proper percentage of phrases for better visibility in a SERP and we educated on the different terms related to this topic.

Let us look at how to craft SEO content step by step. The overall word count of the article you plan to publish will determine how many times you can get away with using the same phrase without seeing penalties from search engines. The normal advice I hear everywhere being regurgitated is that for any given 500 word page, the keyword should be located in at least three areas of your article.  I am not saying this advice is bad, but if you want to see more natural results from the same piece of content then this rule falls a bit short. This is especially true if you want your one piece of content to be listed for different variants of the original phrase over the long haul. Moreover, it gives you much more leeway as a webmaster and it does not hinder your writing style.

Placeholder Keyword Variants

Using variants of the same phrase can help you get more natural looking results within search engines. One piece of content can get listed for multiple keywords, then once you tie into other content you published with links, it reinforces and makes the original content and future content that much more relevant. Relevancy plays a very important part of where you list and how well you list.

Place your main keyword once in the article introduction and then once in the body. To conclude the article place a keyword variant in the last paragraph. This gives you the ability to come back later and use the placeholder keyword variant term as a link to a new article. We will cover this more indepth when we teach you how to properly interlink content in future columns.

If you learn one thing, let it be that no matter what you do, keep it consistent as possible. Some people call this gaming Google; I call it smart authoring. Understanding what your readers want will play exceptions to this rule. If you already are an authority within a niche, then by all means, write for your readers and not for search engines. However, if you are looking to get better results in a search engine, then taking a close look at the density of keywords and their variants within your content is the first step in the process.

Shawn Manaher

Shawn Manaher is the founder and CEO of The Content Authority. He's one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don't even want to know what he calls pancakes.

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