Internal Link Benefits

picture of internal links

Internal Links And Their Benefits

The internet today is filled with so many websites, blogs, articles, newsfeeds and social networking sites that it is enough to make anyone’s head spin. With that being said, it can be awfully intimidating for someone who is considering launching their own website. It may be even more intimidating if the purpose of the website is to try and generate a passive income. With the amount of information available on the internet, many newcomers often wonder how they will get people to visit their site or blog. So, the new website owner decides to conduct extensive research on how to get people to visit the site. Immediately, they are hit with technical sounding terms such as HTML coding, backlinks, Search Engine Optimization, internal link or links, and keyword phrase density. Again, the intimidation level rises, and fear sets in. The new owner begins to question whether this was such a good idea. Here is where the desire to succeed shows up, and the decision is made to either sink or swim. Upon further review, the site owner realizes that the key to success is traffic generation and to break down each term into its simplest form. And here is one piece of the traffic generation puzzle, an internal link.

The simple definition for internal linking is links that are contained within your own site that point to other pages within the same website. If your website contains multiple pages, internal links allow users to navigate each page of the website. This website navigation tool is extremely helpful for users who want to browse the site to obtain as much information as they can about the website’s topic with minimal effort. If the website is promoting a product or service, internal links give the user an opportunity to see a wide range of listings which may lead to a potential sale. The easier it is for the user to navigate the site, the higher the probability the user will make a purchase, and ultimately return to the website. Hence, one piece of the traffic generation puzzle, return users.

At first glance, internal links appear to be useful only for traffic that is currently at the site, and not so much for actually getting traffic there. Upon further review, the owner will find that internal links and their benefits can play an important role in how high your page ranks with the major search engines based on a specific keyword search. The process works like this, search engine spiders crawl around the internet looking for information or text that is relevant to a specific keyword search. One of the criteria the spider looks for is how many properly placed links there are within a site that will point the user to the information they are looking for. The more relevant links you have, the higher the spider is going to rank your page. Understand that page ranking is one of the most important factors when trying to obtain the maximum amount of exposure for your site or blog. The higher the page rank, the more traffic the site will receive. New traffic and existing traffic, links cover both ends of the spectrum.

Search engine optimization, HTML coding, backlinks, internal links and Meta tags. They are all technical sounding terms that may be very intimidating at first. If you are able to break each topic down into their most fundamental purpose, you will find that getting people to your site isn’t as hard as it first looked. It does require time and effort, and that inner desire.  So go ahead and jump on in to the deep end of the pool, you will find that you can swim.

I hope we helped you better understand what internal links are and the benefits they come with. Please feel free to leave a comment we would love hearing your questions and concerns.

Shawn Manaher

Shawn Manaher is the founder and CEO of The Content Authority. He's one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don't even want to know what he calls pancakes.

Recent Posts