Improving Your Rankings

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5 Simple Tips for Improving Your Search Engine Rankings

As a website owner, it is essential to keep up-to-date on various tips for improving your search engine rankings. After all, your rankings provide the lifeblood to your online business success. An intriguing combination of factors determines how search engines produce a rank. Understanding which factors rank one page above another is key to gaining a powerful position within search engine results.

The problem is most search engines keep these factors a mystery. The reason being that publishing this type of information will lead to the tampering of results as most website owners will employ a variety of frowned upon tactics to gain high rankings. Search engines would then deliver results without any real value or use. However, most industry experts will agree that certain factors do have a bearing on a rank. Although the pointers you’ll find below are only the tip of the iceberg, they can go a long way in helping you improve your rankings.

Build a User-friendly Website

A site that is easy to navigate is a site both visitors and search engine spiders love. When a website’s design is simple, visitors and spiders find the web pages on your site more accessible. This allows spiders to index your website easily, while visitors are able to find the information, product, or service they want without much hassle. When a site is too complicated people get frustrated and leave, which is the last thing you need.

Create a sitemap to improve your website’s accessibility. A sitemap improves the search engine optimization (SEO) of a site by ensuring spiders can find all the pages. In addition, the map acts as a guide to visitors since it contains an overview of the content people can expect to find.

Post Quality Content

The type of content you post can have a huge impact on your rankings. Quality content has several benefits you should not overlook. Besides giving you the opportunity to establish yourself as an authority within your niche, you can increase traffic, improve conversion rates, increase your site’s visibility, and attract quality backlinks. It also helps you in establishing a user-friendly site. With unique, high quality content, you can have a positive influence on your rankings.

Use the Right Keywords

Keywords are the foundation to any good SEO or Internet marketing strategy. You should know what terms your target audience uses to find you and what terms help your site rank well. The terms you use to optimize your website need to be relevant to the content of your site.

Proper keyword research is essential for writing articles optimized for specific keywords or keyword phrases. Be careful when optimizing your content, as you might jeopardize your rankings if you stuff your articles with keywords. Rather use a professional SEO writing service, such as The Content Authority, to avoid problems. Skilled SEO writers know how place keywords within your articles strategically.

Build Links

Once you create a site you need to implement a promotional strategy, especially since it might take search engines some time to locate your website. One popular method of getting your website indexed is through the creation of backlinks. You can create backlinks by writing articles and posting them to article directories. Other sources might also pick up your articles, which helps increases the number of backlinks to your site.

In addition, you should be building internal links. Internal links help with indexing and can also assist users when navigating through your site. Also search for opportunities to create reciprocal links. With reciprocal links, it is a matter of relevance. When a site that relates to yours in some way links to your site, it creates much more value than if an unrelated, random site links to yours.

Stay Informed About Changes in Algorithms

Understanding search engine algorithms will help you understand why your competitor’s sites are in the top results and your website is not. As algorithms change, more weight is added to certain factors. Staying on top of these changes allows you to take advantage of new algorithms by adapting your website and its pages as needed.

The amount of information available and the huge number of tips for improving your search engine rankings can be overwhelming. This is especially true for site owners who are new to the game of Internet marketing. The important thing is to start with the basics and move on from there. The point is to grow your website’s rankings in the right way, so you establish and maintain strong, long-lasting positioning within major search engines.

Search Engine Rankings Tip Recap

  1. Stay Informed About Changes in Algorithms
  2. Build Links both Internal and Incoming
  3. Post Unique Quality Content
  4. Use the Right Keywords when Researching.
  5. Build a User-friendly Website


Shawn Manaher

Shawn Manaher is the founder and CEO of The Content Authority. He's one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don't even want to know what he calls pancakes.

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