The 7 Habits of Highly Effective People
What to Expect When You’re Expecting
How to Win Friends and Influence People
Want to know what these books have in common besides great titles? If you haven’t already guessed, it’s sales figures that make most people wish they had a penny for every copy sold.
While there’s no guarantee you’ll make it onto any bestseller lists, there are several things you can do to ensure you know how to write eBook titles that people will notice. Keep in mind that these tips apply to non-fiction eBooks created for income generation and marketing purposes.
#1: Identify and Leverage Target Keywords
Hopefully you’ve researched the words and phrases people generally use when searching for books like yours. If not, you need to start laying down some groundwork in the SEO department soon. This may sound like an idiotically simple tip, but you’d be surprised how easily common sense marketing flies out the window when there’s excitement around a new book idea.
You’d also be surprised at how many writers focus on obvious keywords—usually intensely competitive phrases—rather than looking for alternatives that may present low hanging fruit. That’s not to say you shouldn’t use those highly sought-after keywords, but there’s no reason you shouldn’t dig deep and use your creativity to rank a little higher. The eBook market is insanely oversaturated in many niches, so you want to find as many easy wins as possible.
#2: Become Acquainted With the Title Formulas Top Copywriters Use
You don’t have to be a copywriting ninja to learn the art of creating killer titles, but it’s good to know the structure of titles proven to work. These are titles designed to capture attention, cultivate curiosity, offer some type of benefit, and pre-qualify prospects. They generally read something like this: 25 Tasty Recipes to Reduce Cholesterol; How to Set Boundaries with Your Difficult Teenager; and The Secret to Becoming a Successful Marketer on Facebook.
Once you understand what a compelling title should look like and the elements that make it stand out, spend time writing some powerful titles for your own eBook. Use the examples you find as templates and adapt them to suit your topic and book content. I do urge you to remember you’re writing a title for an eBook and not a headline for a sales page, so keep it succinct and relevant.
#3: If Appropriate, Consider a Subtitle
Since your prospects can’t physically leaf through and evaluate the book, the only information they have available to them is what you provide. While the blurb, sales page, product description, and other promotional material will likely reveal more, the front cover often provides a great space for an additional snippet of detail. For example, you may choose a title like Avoiding Debt: The Ultimate Guide to Managing Your Finances in 5 Easy Steps.
#4: Use Language That Resonates With Potential Buyers
A deep understanding of your target audience, as well as what makes them tick is critical to your success. If prospects are searching through hundreds of titles on the same topic, you need yours to jump out at them in a way that compels them to investigate further. Research your audience, understand what they’re looking for, and then use that information to pinpoint words or phrases that resonate with them. It isn’t always easy, but if you pay attention to the needs and wants of the people you’re writing for, your title will trigger a favorable reaction.
#5: Make Your Title Memorable
Memorable titles roll off the tongue. They’re simple, easy to pronounce, captivating, and marketable. These titles make your job a heck of a lot easier because buyers can easily recall them when spreading the word about your book.
#6: Communicate Your Message Accurately
Just the other day I discovered an eBook with a title and cover that suggested it was a book about photography. It turned out to be a poorly written fictional thriller, which buyers had no problem lambasting in the review section.
If all your prospects see is the title of the book without having any other information available, they should be able to identify the topic of the book immediately. Your title absolutely must convey the contents held within or you may experience backlash from readers who have purchased the book only to be disappointed.
#7: Test Your Titles
Select a handful of trustworthy family members, friends, or colleagues and ask them for feedback on your titles. Ideally, one of these individuals will fall within your target market, but it’s not necessary.
Take time to chat with these people, find out what they like and don’t like about a particular title, and then sift through the valuable pieces of feedback they provide to determine which titles appear to hit the right note. You may have to go back to the drawing board several times before you nail it, but the effort will be worth the agony.
Now that you know how to write eBook titles that are sure to grab attention, it’s important not to lose sight of the bigger picture. Great titles won’t necessarily close the sale, but they form an essential part of the overall package that does. Optimized correctly, they’ll increase visibility. Written compellingly, they’ll increase curiosity.
Are there any special techniques you use to develop titles for your eBooks? Does one method work better than another? We’d love to hear your thoughts!
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