Hit By The Google Farmer Update? Get Tips Here
Here is a list of 10 useful tips for article marketers. The goal is to help you avoid repercussions from the Google Farmer update.
1. Spread your articles, including rewrites across a wide range of websites.
• This becomes especially important when submitting rewrites. Many content farms have set new, stricter guidelines to offset their decrease in search engine visibility.
2. Do not put all of your article marketing efforts into one basket.
• Organic search traffic is beneficial when it is executed successfully. Getting traffic from community based websites should be one of your main goals. This will ensure traffic even if your organic search results prove to be unsuccessful.
3. Do not submit duplicate articles to multiply websites. This type of duplicate content can hinder your overall search engine optimization efforts.
4. Set your WordPress RSS feed to show excerpts instead of showing the full post.
• This will help deter scrapers from republishing your articles. Most content scrapers are automated through a program. This means in order for the program to work successfully, the full articles needs to be in the email inbox for the best results. When the RSS feed sends an excerpt, the scraper moves onto a website that shares the full article under the feed options.
5. You should not approve comments from readers that are only commenting to increase their search engine visibility.
6. You should write articles that are intended to attract readers. Not articles that are intended to attract search engines.
7. If an SEO guru advises you “Do not attempt to brand your real name while using our SEO techniques,” then ask for a refund.
• We have seen major changes in Google because many of these “educational” websites promote the use of blackhat SEO methods. You do not want your real name tarnished while using blackhat seo methods for obvious reasons. These teaching methods have produced a massive amount of low quality websites. The Google algorithm change came in response to the increase in low quality content found across the World Wide Web. If you would not think of branding your name with your current marketing methods, then revaluate your methods until you are comfortable.
8. Cite your sources in block quotes to avoid duplicate content penalties from Google.
9. If your website content has been targeted then you can contact Google at Webmaster Central for help in this thread. Think you are affected by the recent algorithm change? Post here.
10. When publishing articles and rewrites use unique titles and descriptions for every separate piece of content. Using duplicate titles and descriptions content can negatively affect your search engine standings.
On March 8, at SMX West, a discussion was held about The Google Farmer. It included
Luke Beatty, VP & General Manager, Yahoo! Contributor Network, Yahoo!
Matthew Brown, Founder, AudienceWise
Tim Ruder, Chief Revenue Officer, PerfectMarket
Byrne Hobart, Marketing Consultant, Blue Fountain Media
Moderator: Matt McGee, Executive News Editor, Search Engine Land
Q&A Moderator: Max Thomas, President & Founder, Thunder SEO
Matt McGee started off by asking, what role did Google play in this?
Q: Matt McGee: What is Google’s role in this? Are they responsible for all of this?
A: Byrne Hobart: Sure. It’s not a perfect algo and there will always be an arms race. In quantitative terms, the experience hasn’t been degraded. They’re not doing multiple searches or bouncing more. CFs are probably good for Google.
We’re not typical users. The fact that we know the difference between Google, the internet, and IE probably puts us in the top 10% of Google users.
A: Matt Brown: Their business model relies on user trust and their brand. The
money coming in from CFs (Content Farms) isn’t worth compromising Google’s trust and brand.
You can find the transcript of the SMX West video below at SMX West Content Farms “How to Pour Water into a Glass Cup.”
It is worth noting that Matt Brown raises a very valid point about the intentions of Google and the recent changes made by them. Google Executives will not compromise the trust of their user’s or the image of their brand. They are willing to improve the user experience even if it means a loss to their adsense earnings. This does makes you wonder though. Bing search engine has seen a steady rise in growth over the last 6 months, and part of that growth was caused by Google users switching over to the Bing search engine. That is what the statistics are suggesting according to a Search Engine Watch article titled “Bing Grows for Sixth Straight Month.”
Over the last few months, complaints have been surfacing about Google across the internet. People are stating that Google returns poor results when searching. The statistics above provided by Search Engine Watch suggest that Bing is capturing some of the users. I think it is a combination of factors of why Google is making these heavy handed changes but we can not discount the fact that Bing/Yahoo! effort is gaining ground in the meantime.
Organic search traffic is not the only marketing component that you can leverage to increase your content visibility. This stems back to the idea that spreading your content across a wide spectrum of websites is a smart choice. Traffic gained through a search engine should be just one of the many parts to your entire marketing plan. This will keep your content visible regardless of any changes made in an algorithm.
Take part in the Google Farmer Poll below. We want to know if you have seen any changes in traffic or Adsense earnings to your content since the update was launched.