Google Adwords for the Holidays

Picture of Google AdWords

SEO For The Holidays Yields Year-Round Business Benefits!


The Jolly Season’s rapid approach justifiably makes SEO for the holidays a high priority for most e-merchants. Online vendors want maximum exposure during this brief – but profitable – window of opportunity. Indeed, many industries reportedly earn over 80 percent of gross annual revenues between November 1 and December 24. Finding the right tool with which to fully exploit this short-lived financial bonanza is clearly imperative.

What’s good for the goose is good for the gander

Google AdWords generate the vast majority Google’s multibillion-dollar gross annual profits. The tacit counsel contained within that colossal figure is clear: Any advertising product that works that well for its provider must be equally effective for its customers.

High versatility = huge visibility

Google AdWords image
Increase Visibility with AdWords

Google AdWords let you get the word out about your offerings on a local, national, or international level. You may convey any desired message concisely and precisely with a single headline limited to 25 characters. Firms with fancier tastes (or fatter wallets) may include image ads sized to industry standards.

 Additional Adword advantages

Many other inherent features give Google AdWords great value for web-based vendors wanting specialized SEO for the holidays.

Internet Protocol selectivity

Google’s AdWord IP Excluder facilitates fully-refined marketing campaigns. This capacity permits online businesses to omit up to twenty IP addresses or IP address ranges from specific campaign(s).

Location, location, location

Another unique AdWord function allows further concentration of marketing resources by ensuring relevant ad placements. Virtual Snowmobile vendors may avoid wasting valuable resources by trying to pitch their “perfect Christmas present” to California residents, for instance.

 Limited Ad Frequency

At first blush, “Frequency Capping” appears self-defeating as an advertising strategy. Believe it or not, limiting the number ad displays to specific site viewers has much business validity, however. It is imperative to avoid consumer desensitization with over-saturation of your basic message within targeted markets. AdWord display caps are configurable for limited individual viewer impressions on a daily, weekly, or monthly basis.

 Site-specific targeted Google AdWords

The AdWords control panel format allows advertisers to target specific domains, topics, keywords, or consumer demographics. Inserting imagery of smiling mature countenances within children’s educational websites is virtually pointless for denture adhesive vendors!

You must submit the winning bid via an auction process prior to using site-specific AdWords. Pricing bases may be either cost-per-impression (“CPM”) or cost-per-click (“CPC”). Minimum CPM bids begin at 25 cents per 1,000 impressions. CPC ads have no analogous bidding floor.

Do AdWords outperform organic SEO?

The central issue lying at the heart of the above inquiry is whether relative OI make AdWords a viable investment for web-based businesses. Perusal of user-oriented site contents revealed very a mixed bag of consumer sentiment. Overwhelming consensus consistently held that AdWords offer phenomenal short-term returns in terms of priming the pumps of long-term profitability.

Altered consumer mindsets

AdWord creativity transforms occasional patrons into repeat customers. While working as a temporary order taker for a large mail-order bakery years ago, I witnessed the effectiveness of this approach firsthand.

Online call-in customers could commence monthly delivery of assorted fresh fruits, cookies, gourmet cheeses, and other confectionery delights to desired recipient(s) for 12 consecutive months. This gift that kept giving for a full year cost less than $40 USD.

Gift subscription renewal rates averaged 92 percent! After seeing the effects of their benevolence on grateful recipients for a full year, who could resist the urge to call in and do it all over again? This customer contact provided an ideal lead-in to additional purchases by the same satisfied patrons.

 Accept a very special virtual business invitation

Rise to the upcoming rare occasion by bolstering budgetary allocations to AdWord SEO for the holidays. Take full advantage of the annual festivities with memorable imagery, verbiage, and upbeat themes that give weary web surfers a sight for computer-sore eyes. Backed by the right literary talent, “casual prospect-to-satisfied customer” conversions are bound to soar beyond your wildest dreams!

Shawn Manaher

Shawn Manaher is the founder and CEO of The Content Authority. He's one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don't even want to know what he calls pancakes.

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