Daily Web Content Benefits

daily web content benefits

Have you thought about the benefits of serving daily web content to your visitors? You might be thinking, “But why? The links pointing to my page already give me enough exposure.” While this may be true, providing it daily increases the amount of time a visitor stays on your website. The longer they stay, the greater chance they will click your Adsense, the higher chance they will buy a product, and the less likely they will head over to your competition. That is simple and practical common sense advice.

It is as if you are walking into a store and they do not exactly have what you are looking for–what do you do next? You go to a different store to find it. The same can be said for any website. A visitor finds your website but they have never heard of you before and they do one of three things. They click your ‘about page’, they click your blog, and if they still are not sold, they type your company name into a search engine followed by the word ‘scam’. This leaves you open to baseless bad reviews, criticism, and speculation, often times coming under cloak and dagger from your competition. Why are you letting them get that far is the point that I am making. If you offer daily web content, it offers a level of transparency and trust that says, you are who you say you are and you are dedicated to your clientele. If your visitors cannot find what they are looking for, they leave; it is as simple as that.

Providing daily web content not only makes for confident readers but it builds confidence within you. It gives you drive and motivation to do better, to serve more and to sell more. The more web content you provide, the more ideas sprout to life that help you expand your business. You need a daily dose of confidence—it is a reassurance that you are on the right path with one objective in mind and that is to be successful in life.

Comments and critiques are a critical apparatus in understanding your reader’s needs and wants. I personally never reply to someone’s article if they are not active in replying to their readers. You may have experienced the same but unconsciously you perceive it by clicking away to another website you find more interesting.

Look at Facebook. Why is it such a popular website? Because you get to interact with people that interest you and they respond to what you say. By replying to your readers comments, you form a bond with them. This bond is a two-way bond that works both ways. It not only keeps your readers interested in what you have to say but you get to learn what they are like through the comments they leave. Serving web content regularly lets you bond more frequently with your visitors.

Another benefit of daily web content is that it builds trust with you reader base. Trust is a big issue on the web and rightly so when you are bombarded with spam left and right. I find the more web content I provide, the more trust I build with my readers.

I can write what I feel far better than I could ever express myself in an open dialogue. This is achieved by serving web content frequently. The greater the frequency, the better you become at it, giving you the ability to connect to your readers with honesty and an open heart most of the web lacks. Why settle for less when you can start providing daily web content for your readers to set you apart from your competition and start reaping the rewards?

Shawn Manaher

Shawn Manaher is the founder and CEO of The Content Authority. He's one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don't even want to know what he calls pancakes.

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