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CATEGORY: Web Content

Buy Articles That Make You Money

10th July, 2012

Making extra cash by jumping on the article marketing bandwagon is easy; finding out who to buy articles from is the hard part. Fortunately, you don’t have to search anymore. Instead of wasting your valuable time looking for half decent writers, you can let The Content Authority supply you with some of the best wordsmiths on the web.

To run a successful and profitable article marketing campaign, you need content and lots of it. Researching, writing, and editing content can be a bore. It saps your energy, dries up your creativity, and pushes your patience to the limit. That is, of course, if you can actually write a coherent and cohesive article.

Without a doubt, writing isn’t for everyone. So, the only solution then is to buy articles, but you’ve probably heard it’s an expensive and frustrating process. Well, that has been true, until now. The fact of the matter is you need a skilled team to eliminate the hassle of article creation. You need writers who deliver fresh, well-written, unique content in a timely manner. You need articles that won’t break your purse strings.

Well, The Content Authority offers all that and more. We supply thousands of SEO articles to savvy article marketers every month. Now you can draw in that coveted traffic effortlessly and affordably. Our prices are low, but the quality we offer is top-notch. In addition, we provide several other complementary services to further boost your profit generating efforts.

Why Us:

When you buy articles from The Content Authority, you’re making an investment. An article will work for you as long as you keep it published online. That means long-term exposure and some major traffic generation. An increase in traffic leads to a boost in sales, which leads to an increase in profits. We like profits. We bet you do too.

Our articles are directory-friendly and original. Most directories have strict guidelines for the content they publish. Failure to follow those guidelines can result in a rejection of your article. The Content Authority team ensures your articles are directory ready, so you don’t need to worry about being red flagged, or banned.

In addition, we offer a first-class submission service that is easy-to-use and convenient. You never have to spend valuable hours signing up to directories, or filling out forms. Simply use our submission service to send the articles you order to all the major directories. Besides benefiting from an increase in exposure, you can build your credibility and your brand.

Now you can buy articles quickly, easily, and affordably. You don’t need to suffer through writer interviews, frustrating delays in turnaround times, or bad writing. If there is one thing we understand it is this: unique, quality content is the lifeblood of your online marketing efforts. This deep understanding compels us to provide you with the best. Make a wise decision and order your articles today.

Blog Content

Shawn Manaher

17th October, 2011

Content Assessment

Keeping It Fresh: Blog Content Made Easy

In an effort to keep your website and its online content up-to-date and constantly refreshed, the best practice to succeed in this environment is to build a blog. Writing and updating blog content will help the internet spiders, who seek and return information as search engine results, retrieve your information more accurately through updated content. Keeping fresh online content on your website is a premier way to optimize your site’s page ranking within the search engine results page. It also helps you communicate with your target audience more often, efficiently and effectively.

How to Build a Blog

How To Build Blog Content

If you have not already incorporated a blog, which is a combination of the words “web” and “log”, onto your website, contact your website administrator to add a page to your site that allows you to add or update the information that appears there in a blog format. Company blogs are typically maintained by one individual, to cultivate a consistent tone in the company’s message. However, some institutions, such as law firms or medical practices, will allow different affiliates to post entries based on expertise.

Smaller companies, consultants, or individuals who have created an idea or product to share amongst the masses, which operate without a company website, can build a blog through a number of online outlets for free. These sites can be promoted through individual efforts such as mass emails or social networking. Websites such as Google’s Blogger or the independent WordPress blogging site are both easy to use blogging hosts that provide its users with step-by-step instructions in setting up a blog, and tips on how to maintain them once they are published. These sites will help afford your product or idea a forum to thrive with its very own webpage that you control with a few simple clicks of the mouse.

Blog Content and Frequency

Blog content, although different for every industry, should contain information that is relative to the commerce of the company it represents. For instance, if you own a marketing firm, creating blog entries about plumbing would not be beneficial to your target audience, or your bottom line. Blog entries should be informative, allowing its readers to learn more information about your company’s current events, new products and ideas or provide an ideal place to post videos or commentary about special events in which your company participates. Blog content should be succinct, while allowing a maximum amount of information to be revealed, using the least amount of words, conveying your message summarily.

One of the major benefits, and a large reason to build a blog, is to constantly refresh the content, allowing your site to reveal new content for the internet spiders to grab easily. Dormant website content is often overlooked by the spiders, which lessens the page ranking your site receives on a search engine results page. With that said, the frequency at which a blog should be updated is different for everyone. If your particular industry does not allow for everyday updating, do not fret. Updating your site weekly, in an effort to provide informational content is just as constructive. Do not update a blog simply for the sake of refreshing information daily. When creating a blog, develop guidelines regarding how many times a day, week or month you will update the information, and stick to that precedent. If a site visitor knows you update your site on a certain day, they will check in on that day with an expectation of viewing a new post. In addition to posting consistently, maintain a healthy awareness of who visits the site. This includes responding to any questions or feedback posted in the comments section regularly. Individuals who read blogs commonly enjoy being involved with the content through interaction. These commenters appreciate a host who will communicate with them systematically, which again increases the blogs popularity.

Also, be sure to allow the blog to be shared amongst its readers by providing a link to share the information via social media or email. This will drive traffic to the site, while allowing for content interaction and furthering search engine optimization.

Blogging Topics

Although it is important to keep your blogging topics related to the industry in which you participate, blog owners realize that content can become increasingly difficult to come by, especially if you post entries daily. To enhance your blogging content, first look within your company for any information relative to your success that you would like to share with your readers. These topics can include the information from the hiring of new employees to the implementation to new systems implementations and new product launches to the acquiring of new clients. Secondly, look within your industry for informational topics to expound upon. For instance, if you own a heating and cooling company, there are certainly hills and valleys in your industry’s workload, based mostly around the weather. Use your blog to provide tips to improve your customers’ heating and cooling efficiency, or ideas on how to save money by maintaining proper temperature levels, and conducting regular service appointments on their air conditioning and heating units. Whether it is a step-by-step article on how to change or clean filters, or the importance of servicing each unit prior to the season in which it is used, informative topics abound when the industry is placed on display. Once the company and industry have both been exhausted, research related trending topics online, and post informational entries that complement the stories. Sticking with the heating and cooling company model, additional stories can be posted about the extreme temperature changes from region to region. Providing a light-hearted addition to a typically informational topic can help readers feel at ease, while developing a comfort level or rapport that will encourage them to leave feedback or comments, which increases your online popularity; an important tool in search engine optimization.

Blogging can be a lot of fun, and provide its writer with a creative, industry-related outlet that does not exist on its information-only website. Websites are created to allow their users to retrieve valuable company information, instructions or product purchasing power without contacting a person via phone or email. This type of convenience has led to online content becoming more and more powerful and necessary to stay competitive, no matter which market you participate in. Blogs can allow a more personal approach to interacting with readers by not only providing information, but providing a forum for the company’s clientele to interact with each other, while allowing the company to remain involved with the needs or concerns that are being tossed around the comment section.

Content, consistency and consideration are all important parts of blogging, and will provide a starting point for any new blog entry. Considering the concerns or questions posed by users will provide a large amount of content for your blog, and may allow you to prepare entries ahead of time, to release them consistently without having to wrack your brain for new material. Keeping your ear to the ground, and researching industry news will provide the most accurate, intriguing and applicable blog content for your readers to enjoy and interact with. It also helps the host learn a few things along the way, spawning even more research, industry news and blogging topics to emerge with ease.

Benefits of a Writing Service

Shawn Manaher

25th August, 2011

Content Management

Make a Smart Move: Hire an Exceptional Writing Service

Oddly enough, many online entrepreneurs blatantly ignore the value of hiring a top-notch writing service for their content needs. Mostly, it’s to their detriment. Browse any marketing forum and you’ll no doubt find these very same people asking what they’re doing wrong. Questioning why their website is drowning in the SERPs, while their competitors are triumphantly buoyant on page 1.

Sure, it’s only natural to want desirable results and to want them quickly. However, achieving Internet stardom requires far more than the bare minimum. Regular updates to Google’s algorithm, as well as the Internet giant’s emphasis on quality, demands great writing, and lots of it. Simply being good enough isn’t adequate anymore.

A New Perspective

It’s time to re-evaluate your content marketing strategy and refocus. You need to be effective where it counts most. If that means adjusting your budget to include higher quality content produced by a first-rate writing service, then that’s where you need to start. Don’t make the mistake of viewing your content as an expense. Consider the sales and conversion rates you benefit from instead.

With The Content Authority on your side, you can effectively kick your marketing efforts up a gear. Besides achieving optimum results, there are several other benefits you shouldn’t miss.

#1 Slash In-house Costs

Let’s be honest, permanent writers are expensive. You demand more of their time, so they demand more cash. It’s fair, but it’s not a practical solution when you’re trying to minimize overhead costs.

Buying articles from a writing service allows you to slash expenses and save your company thousands of marketing dollars every year. You don’t have to pay salaries you can’t afford, fork out for office space, or spend hours on training. The result is a marketing budget with greater flexibility.

In addition, TCA’s writing service eliminates commissions, hidden fees, and ad expenses. There’s no need to rummage through bidding sites for half decent writers, or place job ads. Simply order the content you need, when you need it.

#2 Avoid Unnecessary Burdens

Whether you write your own content, or you have an in-house team, someone is bound to suffer from writer’s block, or burnout. Clever, unique, and fresh content requires loads of creativity. Naturally, writers lack ideas every now and then, or cease to write at an optimum level. These obstacles could put a major strain on your schedule. You cannot afford to miss a deadline, especially when you consider the negative ripple effect it has on your business.

Employing a full-time team poses another problem. Depending on your workflow, you may need to create additional work during dry periods, or pay writers when they’re not being productive. This is not an ideal situation if your content needs are sporadic and your budget is tight.

Thanks to TCA’s massive pool of writers, you never have to worry about these drawbacks. The writing service gives you access to creatively charged wordsmiths who are ready to write when you need them to write. It’s functionality and convenience at their finest.

#3 Super Fast Production

Believe it or not, many business owners and Internet marketers delegate writing tasks to employees who have little or no experience creating content. Constructing a high quality search engine optimized article is a skill. Anyone can put pen to paper. It doesn’t mean they can write the kind of content that will boost your credibility and expand your web presence.

As an entrepreneur, you understand the importance of being effective. After all, your livelihood depends on the results you achieve. Assigning writing tasks to employees who lack the skill to write quality SEO articles is the most inefficient thing you can do. Not only will it have a negative impact on your marketing campaign, but you also lower productivity levels in other areas of your business. The bottom line is you shouldn’t take employees away from tasks they can complete effectively.

Another important point to consider is the amount of valuable time writing, editing, and proofreading cost you. A writer can only produce a reasonable amount of work within a defined timeframe. If you expect more, you’ll quickly substitute quality for quantity.

You can easily remedy the problem by hiring a writing service. At TCA, the work never stops, ensuring you improve productivity, while maintaining a superior level of quality. TCA prides itself on fast turnarounds, and it has the team to back it.

#4 Customized Quality Content

Suppose articles that add no value whatsoever already litter your website. Besides destroying your credibility, they’re dragging you down in the SERPs. You have limited web presence, you’re not attracting traffic, and you’re not seeing decent conversion rates. TCA’s professional writing service will help you turn it around by providing you with valuable content that builds your business and your brand.

Best of all, it’s not going to cost you a fortune. TCA’s writers produce content exclusively for you, according to your specifications, at affordable prices. Quality ranges from a basic level to an expert level, allowing you to customize content to suit your budget.

The informative, relevant articles are what search engines love. Most importantly, the keyword rich content is 100% original and readable. While writers optimize your content for search engines, they also write for humans. This empowers you to engage people and educate the right target groups. The overall result is a vast improvement in your ranking.

#5 Take Advantage of the Good Stuff

The truth is quality SEO content has far more impact than merely influencing your site’s positioning in search engines and providing greater exposure. Solid writing drives organic traffic to your site, attracts high quality backlinks, connects with visitors, and establishes your brand as an authority. It also promotes a positive reputation, making your brand a name people won’t soon forget.

Ultimately, high caliber content builds a powerful brand and gives you the edge over competitors. You’ll not only retain customers, but you’ll create new and referral business, effectively increasing conversion rates. With an outstanding writing service producing effective and valuable content customized to your needs, you can supercharge your marketing campaign easily.

#6 Have Your Cake and Eat It Too

Have your cake and eat it too with a Writing Service

Content marketing doesn’t stop at content creation. There are management and distribution processes you have to consider. For this reason, you need a content provider who offers complementary services to lighten the workload.

Besides SEO articles, TCA offers a submission service, powerful Developer API, and a rewrite service. The site is also easy to navigate, making content management a breeze. It’s the perfect solution when you need optimum flexibility and efficiency.

#7 The Cherry on the Top

There’s no point hiring a writing service if you can’t expect reliability and unbeatable customer service. At TCA, you can expect nothing less than excellence. Friendly employees, professionalism, and speedy response times ensure your projects run smoothly. Dedicated employees who go the extra mile make all the difference.

In a nutshell, you need to put quality content at the heart of your promotional strategy. It’s non-negotiable if you hope to flourish. Now is the time to stop cheating yourself out of time, money, and success. Amplify the outcome of your savvy marketing campaign and invest in the lasting value of your online presence by hiring a first-class writing service.

Do you use a writing service? Drop us a line in the comment box below, we’d love to hear about your experiences using a content provider.

Socializing Content Creation

Shawn Manaher

24th August, 2011

Content Assessment

Socializing Your Content Creation – Where Being Fresh Won’t Get You a Slap in the Face

When it comes to social media success, one key ingredient that is often overlooked is socializing content creation. While you can retweet posts until the cows come home or update your Facebook wall with your latest hot deals, the one element that is going to help you to build your audience is to deliver to them a fresh supply of content on a regular basis. How many times have you clicked on an interesting link only to find out that the site has not been updated in ages? That is exactly what happens if you do not continually update your social media channels with fresh, interesting, and shareable content. You want to give your audience the opportunity to find your content useful and informative, which makes them want to share it with their social network too. This is an extremely important factor to bear in mind when you are updating your social media channels; would you share what you are posting with your friends, colleagues, etc.? Give your audience information that is truly informative and deliver it to them in such a way that it is easily shared.

Unique Content Creation Options

Content creation is normally thought of as strictly text content but this does not have to always be the case. With the plethora of unique content creation options that are available for free on the internet, you can now find all sorts of creative ways to share your content with your social media network. It is easy to create a video for your website or blog without having to hire a professional photographer or graphic videographer. Using tools like those found through YouTube’s Create page (http://www.youtube.com/create), you can easily create your own videos, animated shorts, or even text videos in no time at all. Instead of sharing your latest deal in a basic tweet, you can instead tweet out a link to the video announcement of your deal that you just uploaded to your website or Facebook page. Not only are you networking an interesting tweet that is shareable you are also directing traffic to your website or Facebook page at the same time. Think of it as social media multi tasking. You are sharing interesting information, you are directing traffic to further grow your network, and you are helping to build your own social media reputation as someone who networks in creative ways. The next time you share information, people are more likely to check out your data simply because of how interesting and informative it was the last time.

Infographics and Content Creation

Another creative content creation technique that you can try is to make your own infographics. These are highly shareable and can be created to share just about any information you care to with a network. With websites like Wordle (http://www.wordle.net) you can create slick infographics to share socially using any words you want. From descriptive words about your business, to services you provide, to contact information for your business, these can all be shared in a visually pleasing way when you use infographics to get your message across.

Socializing Content Creation Using the Right Tools!

Tools for Content Creation

If you love to tweet and think you out-tweet your competition by a mile then a site like Visual.ly (http://visual.ly/twitter) might be the perfect way for you to show your network just how much better you truly are. You can create a Twitter face-off pitting your Twitter persona against your competitor. If duels are not your cup of tea, then tweeting out your very own Twitter Visual.ly persona might be more to your liking. It helps your network to see your strengths in an interesting way that will stand out.

No matter how you choose to socialize your content, the one factor that you absolutely need to keep in mind is that you need to share FRESH content. While your mother might have tried to tell you that being fresh was not an admirable trait, when it comes to content creation, being fresh is the only way to be.

Content Creation

Shawn Manaher

17th August, 2011

Content Assessment

Skillful Content Creation Starts Booming E-Business Success!

Artful integration of pertinent keywords into website text is indispensable to effective content creation. Including relevant keywords with the optimal occurrence frequency and form are no longer optional for online business success.

First Things First

Empirical studies have consistently revealed a very real and positive correlation between keyword primacy within webpage content and search engine ranking. Convey the relevant operative concepts right away by including them within featured article titles. A major advantage of The Content Authority is a standard requirement that authors include the primary keyword provided within all content titles.

Variations on a Familiar Virtual Theme

In deciding what keywords to include within your overall e-business content creation campaign, do not forget synonyms and alternative phrasing. Also, lend serious consideration to all possible peripheral concepts likely to be included in search engine queries. For instance, do not limit yourself to “term life insurance.” Rather, include ancillary phrases such as “premium,” “whole life,” and “policy.”

Proper Form Also Pro Forma

In addition to selecting the ideal substantive keyword content, ensuring optimal conveyance of the underlying operate concept they represent is equally crucial. Thus, proper sentence structure and overall textual syntax are very important. Consider the following examples for the keyword “emoticons.”

‘Contrary to popular perception, emoticons are nothing new.’
‘Most find it hard to believe that emoticons have existed for centuries.’

Both statements convey the same basic concept. The first sentence highlights the keyword much better, however, with its strategic post-comma position. Immediately following pause-demanding punctuation is an ideal attention-demanding keyword placement.

In addition, the first statement’s introductory phrase has greater concision and precision. This makes it much easier to follow than the circuitous route of the second expression. Dashes are another dynamic content creation tool that helps maximize desired reader impact.

Modern Web Surfers Much Wiser

“Every generation gets weaker and wiser.” This sage Scripture is just as applicable to modern-day web surfing as it was to ancient societies. Illiteracy is no longer commonplace. Nor do we have to journey long distances to listen to public readings by scribes to glean the latest news. Neither are hours of tedious labor with primitive chisels over thick stone slabs necessary to complete a single page of text.

Instead, immense data transmission occurs instantaneously with the mere touch of a button or click of a mouse. Thanks to compulsory education laws, virtually all search engine users and webpage viewers possess minimal reading comprehension skill.

All these marvels of today’s high-tech Information Age have made consumers “weaker” by not having to work as hard to receive data. It has also made them much wiser, however, by facilitating the ability to distinguish between high-quality presentations and superfluous fluff.

A Big “No-No” for Big Business

After major misspellings, gross grammatical errors, and similar lexis gaffes, keyword stuffing is the single biggest error e-businesses commit. This common goof is typically results from attempts at avoiding the tragic mistake of total keyword

Content Creation No No's

omission.

Do not try to overcompensate by stuffing back-to-back keyword occurrences into online content. This seriously detracts from your fundamental message, wastes valuable virtual space, and is a very insulting turnoff to site visitors.

Ideal Sentence Infrastructure Also Imperative

Another aspect of superior content creation is the proper placement of primary and secondary keywords within sentences and paragraphs. The repetitious weaving of required keywords within text while keep them inconspicuous and prominent requires specialized writing skill. Competent execution of this feat is a rare talent. It is liberally available, however, among the collective literary talent of The Content Authority literary affiliates.

“Constant Vigilance is the Price of Freedom”

The ongoing discernment and deducing of optimal keywords is an integral part of your internet-based business content creation strategy.

Changing social trends and rapid technological advances make today’s top news obsolete by tomorrow. This calls for constant re-evaluation of most recent, relevant keywords and phrases. Attaining maximum online business success is possible only by maintaining vigilant, ongoing marketplace surveillance.

SEO Course

Shawn Manaher

3rd July, 2011

Content Assessment

Whether your business runs its own website or you have a personal blog that you want to promote, taking a well-run SEO course can do wonders for your search rankings and site traffic. Competition among websites is continually increasing as more turn to online marketing to help with their business. This leads to those who are ill-informed or ill-prepared starting to fall behind in the eyes of search engines and, in turn, the mind’s of web users.
Before signing up for a program and investing a lot of time in a poor quality offering, make sure you compare a few of the top courses to see what’s on offer. Make sure the course you’re looking at is at the right level for you: the basic courses will go over keyword research and copy writing, the proper ways to build backlinks to a site and different marketing strategies – either as a complete package or by focusing on one topic. All very useful advice for a beginner, but someone who already knows about the rudiments of SEO will want material that goes a bit further than just the surface.

Education on this topic can be garnered in many ways, with classic manners such as seminars and books still proving popular. These both cost money, with some of the top seminars running at more than $1000 a ticket, so many look for cheaper, or free, methods. The most commonly used learning format is through online courses and downloadable material offered through myriad sites.

There are many free courses available online and a quick search will bring up some of the most popular. These normally take the form of current articles from veterans in the SEO field, but some look to flog ebooks while others give the option to download information that is years out of date.

Web Content Course

There are some courses, such as the one offered by the Aaron Wall on SEOBook, that frequently get good reviews. The main problem with this course is that at $300 a month, subscription isn’t cheap. Membership includes regular updates, trials of SEO products and members-only tools, so it’s a lot more than just a training program. If you’re just starting off, this may be a bit beyond your needs, but once you’ve got the basics sorted and you need a boost to get to the next level, it’s worth looking into.

Reviews for courses are available on many sites, but forums are perhaps the best place to look. Not only will their members be able to discuss the pros and cons of different training schools, they’ll also be able to tell you if the methods described worked on their own site. Many of these messageboards, such as Warrior Forum, are full of experienced website owners looking to discuss what works and what doesn’t with all the latest SEO theories. Sites such as these, full of expert marketers, are free to join and have threads covering almost all possible search engine theories.

Many sites offer an SEO course, either for free or with a charge, but this isn’t always the best option to take. Finding a forum or two and a few blogs and SEO experts on Twitter can often be the best way to learn the basics and beyond of what to do boost your site’s ranking. Once your business has developed and you’re looking to be on the cutting edge of the industry, it may be worthwhile looking to join the experts at a seminar or on a site that offers more than just SEO updates, but until then it’s best to start off with well-regarded free options.

Editor Contribution:

Another e-learning course worth noting is called the Web Content Course. This course will be launched later this year at an affordable price compared to other main stream e-learning solutions found online. The course is being built by Scot Manaher. Scot is the Marketing Manager and Blog Admin here at The Content Authority.

Free Web Content

Shawn Manaher

23rd June, 2011

Content Assessment

Does Free Web Content Pay Off?

As ways of making money online continue to grow, so does the number of web masters looking to take advantage of the boom. Many are in a rush to get a website up and running and want to take as many short cuts as possible, from grabbing free web content to sending out hundreds of requests for directory links.

If you haven’t got the time or the skills to write compelling copy for your site, there are plenty of sites online that can cater for your needs. Content providers, freelance sites and article directories all propose to help, but what’s best for your needs?

The appeal of free web content is clear to see. With so much copy and so many articles freely available online, where’s the sense in paying for it? What many web masters soon find out, however, is that by going for free content they end up paying for it later through poor conversions or low search engine rankings.

Scraper and Duplicate Content

True, it’s possible to scrape information from other websites. This, however, is unlikely to help your site. While it will populate your pages with words, Google will soon pick up on the fact that you’re duplicating copy from elsewhere on the web and may refuse to index your site as a result.

Article directories offer free content for site owners to use, but again there are issues with duplicate content. Another problem from these sites is the quality of writing that goes on to them. While some articles may be properly written and well edited, others may be quickly knocked together with the aim of getting a link or two from directories and any site foolhardy enough to take the work. If you do see a well written article on such a site, the best thing to do is contact the author and see if they’re available to write bespoke content for you. If a writer creates copy with your site, brand and products in mind, it’s always going to be much better than a piece of generic content that you’re taking because it closely matches what you want.

Buying Web Content

Rather than searching for the best writer you can through directories, there are many freelance sites available where you can put up your desires and have writers bid for each project. You’re sure to find a capable writer through these bidding sites, but you’re also likely to find a crowd of wannabes who hope to make a quick buck by providing substandard services. Some sites will offer rating systems to help you sort the good from the bad, but these can be easily manipulated by users.

Another option is going to a content marketplace. These work in much the same way as freelancer sites but have two distinct advantages for businesses. The first is that these sites have experience with what does and doesn’t work so they can guide you towards what will be best for your site. Remember, these sites make their living in this area so it’s wise to heed their advice rather than follow your hunch on something. The other advantage to using this site is that you know all the writers are professionals who pride themselves on giving the best work possible – no cowboys and no one with pidgin English trying to pull a swift one.

As appealing as free web content may seem, it’s often a gamble that doesn’t pay off. There are many options online that make it easier than ever to find a copy writer who can fulfil all your needs and the prices may not be as extravagant as you fear.

There are no more results.