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Learn SEO Article Writing

Defining SEO Article Writing

Let us be honest. Writing is hard enough without having to worry about making sure every article you publish is SEO optimized. Or is it?

SEO is shorthand for Search Engine Optimization. Put the two words together and you have the definition of an article that is optimized for search engine visibility. When I first started writing, I learned everything there is to know about this subject by researching hundreds of articles, blog columns, books, and case studies. The recurring theme, repeated repeatedly, was that either the writer was 100% for it or he or she took a hard-line attitude against it because it cramped his or her writing style.

Seeing the world in black and white with a little bit of gray matter in between it is not such a bad thing. You can bet that once you learn how to optimize your content for seo purposes and you see the results, you will be hooked and never turn back. If you research this topic with an open mind, it will take you less than a few weeks to start optimizing your own writing style. You will not even be conscious of doing it. It will become second nature.

The hardliners against seo article writing often think “by educating others on the subject they might steal my coveted search engine listing.” Alternatively, they might simply think, “Let’s be honest here. Writing is hard enough for some of us without having to worry about making sure our articles are seo optimized.” The second frame of mind is a prime example of being sluggishly complacent and doing just enough to get by as a writer.

As a writer, your main concern should be to get visibility of the content you write. Common sense says you can be a great writer but without the right exposure, you will never become popular. Optimizing your content to rank high within search engines will in fact get you the exposure you deserve. How is this accomplished?

Applying SEO Techniques

picture of two woman writing on laptop
It all starts with keyword density. Keyword density is the percentage of times a word or phrase is found within a webpage in direct correlation to the total number of words on that page. The calculation goes like this:

Target Keyword Count/Total Word Count * 100 = Density %

The optimal density range is from 1% to 3%. The Content Authority takes a middle ground with a 2% keyword option on written content.

SEO article writing is not limited to keyword density though. In order to have a fully optimized article you have to conform to the World Wide Web Consortium (w3c) standards. These standards include properly filling in image alt attributes, using a variety of heading tags, and quoting your sources to name a few. Search engines look at the W3C standards and base parts of their algorithm on these areas of accessibility for the impaired.

Summarizing Keyword Density

When you begin to write your next masterpiece or even a simple blog post, I want you to reflect on what is most important to you as a writer. A little research, some work and application of the right seo techniques to your content can help you rank faster and higher than you have before. The idea behind keyword density stems directly from search engines wanting to present the most relevant and well-written content in their search engine result pages (serp) to the user. It is actually rather simple once you learn how—you might even find you already write with the 2% keyword rule and I hope to help you over the next few blog columns to do just that.

Content Writing

Content writing is time consuming and can be extremely difficult if you lack the experience and know how. Many writers spend years perfecting their writing style. The philosophy and debate that true writers are born and not made is greatly overestimated. A true writer is not born with a pencil in their hand, styling their favorite pocket protector. Or are they? I’m keener on the idea that the more you write the better you write. The experience you gain by writing, and writing often, makes you a better writer.

The biggest scenario that comes to mind, for me at least, is that if even if you are a great writer, do you honestly have the time in your busy lifestyle to write daily content? Writing an article a day is a challenge and it certainly does not come easy. Trust me, I have been down that road. After performing a 30 day content writing challenge and successfully completing it, I am still cringing at the thought of meeting that daily deadline. It becomes extremely difficult if you are a perfectionist and I know some of you reading this are smiling when I say that.

The great part about online content writing is you can give yourself a much needed break with all of the affordable writing services across the internet. Therefore, you can concentrate on launching new products, tweaking your website or just take a relaxing day off.

Before we let the cat out the bag, let me explain some advantages that come with providing daily content to your readers.

Increasing your visitors is at the top of the list. By increasing the overall throughput of readers, you can maximize your business profit to those popular articles. Suffice to say, with a proper marketing strategy you can serve your readers the services you offer. The more articles you serve to your readers, the more search engines will look to you as an authority within your niche. That means the more people that link to those articles found within SE’s, the higher those articles will list in the index. It is a never ending cycle of webmaster delightfulness!

What is the big disadvantage of daily content writing? It takes up a lot of your time that could be better spent optimizing your pocket book.

The great part is that The Content Authority gives you an extremely affordable solution to that problem. You have thousands of writers and editors at your beckoning with a simple click of your mouse. So make sure you start ordering content now!