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Category: Content Strategy

link to 10 Books That Will Make You a Better Content Marketer

10 Books That Will Make You a Better Content Marketer

Do a basic search for books about content marketing, and you will find dozens upon dozens of titles on the topic. It's hard to find a bad title in this genre, and there are several books that can...

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link to Unique Ways to Generate Leads and Boost Conversions

Unique Ways to Generate Leads and Boost Conversions

In the early years of the internet, websites were little more than expensive brochures. It may have been considered icing on the cake for a company to have a website, but certainly not something...

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link to Why Storytelling is So Important for Business

Why Storytelling is So Important for Business

If marketers learn nothing else from the growth of online media and communications, they should, at the very least, take away the fact that people are engaged more deeply with the content they...

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link to Recovering from Google Updates

Recovering from Google Updates

Google released a barrage of algorithm updates in 2012.  In fact, the company rolls out updates almost every single day.  Sometimes they affect many websites, sometimes they don’t.  One thing is...

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link to 5 Effects of Article Marketing On Businesses

5 Effects of Article Marketing On Businesses

Even though Google’s Penguin update wrecked havoc earlier this year, article marketing remains an incredibly effective and powerful form of online marketing. Although business owners who published...

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link to Setting Goals for SEO

Setting Goals for SEO

Search Engine optimization is one of those things that is never really finished.  Things change with your website, with the internet and with search engine algorithms.  This puts your SEO...

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