The 4 basic principles of marketing, popularly known as the marketing mix, are key fundamentals in marketing your goods and services. Learn how to use them.
Category: Content Promotion
Last week we covered paid media as one third of an integrated approach to content promotion. Although paid opportunities are great for reaching a broader audience, they can also be an expensive...
What You Should Know About Promoting Content Across Paid Media
Have you nailed down an impressive content creation strategy, but failed to flesh out a good promotional plan? Are you of the opinion that your content will market itself? Perhaps you’re part of...
Although global trust in brand messages and advertising has slightly increased over the last few years, a recent report by Nielson indicates that 84 percent of consumers still trust earned media...
According to WordPress.com’s latest stats, more than 38.7 million blog posts were published across its network in February, 2014. Considering that’s just the tip of the iceberg in terms of total...
Since its inception, Twitter has become well known for its quirky and often parodied publishing structure. When it comes to marketing via social media, Twitter seems to be the social network that...