Tracking your ad performance is important on a number of levels, and it should be a part of any strategic PPC plan. You need to figure out if the money you’re spending on ads is worth it, if your...
Category: Content Metrics
When important things change in your life, you usually want to know as soon as possible. When you use your website as a source of income, knowing when activity changes enough to make an impact on...
Much of Google Analytics tracking is based on Pageviews. For this to work, people must be traveling from page to page on your website in order to gather actionable data. What about all the other...
The great part about doing SEO these days is all the sophisticated tools available to get it done from both web-based and downloadable software. There is software for keyword research, analysis,...
The first time you start seeing data flowing in from your tracking software, it is really exciting. After all, these are real people that are interested in visiting your website. Depending on your...
Measuring your activities as an online marketer is arguably one of your most important tasks. As the old saying goes, if you don’t know where you are headed, how will you know when you get...