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Category: Content Metrics

link to Tagging URLs in Google Analytics

Tagging URLs in Google Analytics

Tracking your ad performance is important on a number of levels, and it should be a part of any strategic PPC plan. You need to figure out if the money you’re spending on ads is worth it, if your...

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link to Intelligence Events and Alerts in Google Analytics

Intelligence Events and Alerts in Google Analytics

When important things change in your life, you usually want to know as soon as possible. When you use your website as a source of income, knowing when activity changes enough to make an impact on...

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link to How Do I Use Google Analytics for Event Tracking?

How Do I Use Google Analytics for Event Tracking?

Much of Google Analytics tracking is based on Pageviews. For this to work, people must be traveling from page to page on your website in order to gather actionable data. What about all the other...

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link to The Best Free and Paid SEO Tools

The Best Free and Paid SEO Tools

The great part about doing SEO these days is all the sophisticated tools available to get it done from both web-based and downloadable software. There is software for keyword research, analysis,...

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link to Google Analytics Filters: Tricks for Cleaning Data

Google Analytics Filters: Tricks for Cleaning Data

The first time you start seeing data flowing in from your tracking software, it is really exciting. After all, these are real people that are interested in visiting your website. Depending on your...

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link to Making Changes to Your Website Based on Data

Making Changes to Your Website Based on Data

In our previous post, we talked about mining data from Google Analytics. Sometimes it's hard to know what to do next once you have gleaned data from your website. As web marketers with access to...

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