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Category: Content Metrics

link to Interpreting Funnels in Google Analytics

Interpreting Funnels in Google Analytics

Funnels are visual representations of the path visitors took through a process on your website. Instead of looking at text, you can see images of exactly what happened on a visitor's path to...

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link to HubSpot vs Google Analytics

HubSpot vs Google Analytics

Google Analytics is a sweet platform and I often forget that there are a lot of other tracking programs out there. Recently, I was given the chance to check out what HubSpot has to offer, and I was...

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link to Using Goals in Google Analytics

Using Goals in Google Analytics

Sometimes it is necessary to track specific actions on a website in order to learn things. Goals in Google Analytics are the perfect tool for doing that. Using goals, webmasters can track things like...

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link to Advanced Segments in Google Analytics

Advanced Segments in Google Analytics

Sometimes you just want to see one piece of information about your website and not the onslaught of data provided by Google Analytics. You could filter your data (which is nice), but that has its own...

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link to Google Analytics Regular Expressions

Google Analytics Regular Expressions

Regular expressions (RegEx) have some useful applications in Google Analytics. You can use them to create more accurate and versatile tracking scenarios than are available by default on the platform....

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link to Google Analytics eCommerce Tracking

Google Analytics eCommerce Tracking

The default setup of Google Analytics provides lots of insightful data; however, business owners need to know more about their websites. In particular, they want to see data directly related to their...

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