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CATEGORY: Content Management

SEO WordPress

SEO WordPress Helps Set Your Site Much Higher

The seo wordpress story of success began nearly a decade ago with a single line of computer code. From this humble beginning, it now boasts of being the planet’s biggest platform for self-hosted blogs. WordPress is used to design and prepare millions of sites for millions of daily viewings. Its incredible adaptability enables its use for blog applications that range from a favorite pet’s home page to a Fortune 500 business site. As WordPress is an “open source” project, users do not pay a single penny for license fees.

Following are just a few advantages of the WordPress All In One SEO Plug-in:

  • Supports Customized Posting Types
  • Fine-Tuning of Website Navigational Links
  • API incorporation for easy access to and greater functionality of complementary themes and plug-ins
  • EXCLUSIVE means of SEO integration for WordPress e-commerce websites
  • Automated content title SEO
  • Automated adjustable META tag generation
  • Eliminates content duplication between WordPress blogs
  • Backward compatibility facilitates easy integration into similar plug-ins.
  • Flexible template customization makes whimsical blog design changes easy.
  • Search engine spiders crawl wordpress sites with ease.

As an all-in-one plug-in, seo wordpress Pack 1 offers more working tools within a single centralized platform than any similar software. Various automated page rank enhancements also save you substantial time.

Following are eight basic components of a competent seo wordpress strategy:

1.    A Compelling Subject

Distinguish your content from the mass of mundane online mumbo-jumbo with fresh perspectives and novel approaches to a particular subject. Do not waste your time with further efforts until this initial task is completed.

2.    Be a keyword watcher

Beware of personal bias, as this is strictly business at its most serious level. Conduct frequent checks to confirm sufficient usage levels of your chosen keyword in pertinent search engine queries. Filter by aligning them with relative purchasing intentions of your targeted audience.

3.     Choose keywords wisely

High search engine rankings result from limiting keywords to a maximum of three per page. Blog postings should have one primary keyword and two or three variations.

4.    Discern keyword-ranking trends

A keyword or phrase that is used only 15 times an in average month is not worthwhile. Follow key phrase trends for monthly query volumes, relative competitiveness, and competitor rankings.

5.    Enhance Page Optimization

Page optimization is critical for boosting search engine visibility. Insert key phrases within content areas where search engines are likely to look for page data. Common locations are the URL, H1, H2, title tags, image alt tags, and any text emphasized within the body of blog posts. The WordPress All In One plug-in is very useful for managing this SEO aspect of overall site strategy.

6. Facebook, Twitter, and other social network syndication

Conduct external blog syndication by sharing links and content contained within via social network sites such as Facebook and Twitter. Also, make conduct frequent comment postings along with your blog post link on pertinent external articles to generate hits back to your blog.

Utilize content focus keywords in your blog syndication campaign efforts by including them in Facebook updates and tweets. Enhance efficient content sharing by the audience by including appropriate buttons in your blog such as “tweet,” “Like”, “share”, and “add this.”

Think about adding the new Facebook “comments” plug-in to facilitate reader sharing and enticement. Also, use RSS feeds, so that subscribers can easily view your blog content updates via any desired newsreader.

7.    Get the best links

Inbound links are indispensable tools to boost your website page search engine rankings. Just a few highly relevant links can boost your rankings dramatically. Utilize link suggestion tools to ascertain high-potential websites holding the greatest promise for requesting back links to your own page.

8.    Heighten your keyword IQ

Conduct frequent surveillance of your blog posts stats to monitor relative hit rates, search engine rankings, and keyword lead generation. By so doing, you will quickly discern what content and keyword aspects have the most audience impact and what areas need improvement. Analyze what does and does work, then duplicate successful scenarios in subsequent content and SEO campaigns.

In summary

Optimal seo wordpress benefits does not occur overnight. With a meager time investment of one hour per week, you will realize major long-term progress, however. Well-done seo wordpress strategies offer much longer-lasting sustained results than do paid searches. The duo of ease and efficiency pack a powerful punch. With these twin attributes on your side, you cannot go wrong in constructing a high quality, effective seo wordpress campaign.

Content Management System List

Compiling a comprehensive content management system list would see this post wander into the TL;DR category; however, there are three main contenders that it’s worth comparing: Drupal, Joomla and WordPress. There are other companies on the market providing general CMS services (such as CMSMS, Mambo and Xoops) while there are many more that offer bespoke solutions: phpBB for forums, phpLD for directories, Pligg for social networks and Moodle for educational courses. However, it’s Drupal, Joomla and WordPress that are by far the most popular for most site owners.

WordPress gains popularity through its ease of use as even beginners can be up and running in a matter of minutes. Originally designed as a blogging platform, the system was originally intended for the user who could do little more than write an e-mail. This mindset has continued with the current programmers; everything is clearly laid out and the navigation system follows an intuitive path. Joomla takes longer to pick up while Drupla is said to have the steepest learning curve of all.

Depending on the nature of your business, WordPress’ multi-user function can be a great help. New users can be included in seconds, with levels of authority ranging from admin to contributor. Another of the key benefits of WordPress is the easy integration of plugins and the ability to change themes at the drop of a hat. The main downside to WordPress is that its security isn’t great and it’s possible for someone to hack into it with relative ease.

For a blog, personal website or small business, WordPress should be able to handle all your needs without the requirement for much learning or help from experts.

Joomla is more advanced than WordPress but is a firm favorite with designers and developers because of its capabilities, although fans of JavaScript will be upset to know the two aren’t compatible. Fans of Joomla say that once you get your head round the system (like the difference between ‘sections’ and ‘categories’) it’s simple to use. Like WordPress, it’s possible to get ready-made templates for use, however changing your template can be tricky as the inner workings of the site (such as the modules) need to be configured to the template, rather than the other way around. Although all three CMS providers make their software open source, ongoing support for Joomla templates and modules can often cost the user a bit of cash which isn’t the case with the other two.

Basic SEO functions, such as search friendly URLs, take a bit of time implementing with Joomla, whereas on WordPress this can be accomplished with one quick edit or the installation of a decent plugin.

Drupal is the most powerful of the three, however that power can only be unleashed by those with great coding skills. The site has been created by developers for developers, so for the average user things can seem a bit complicated. That said, once you get your head round the complications, Drupal offers you the chance to do almost anything. You can easily add extra functions on to your site – so if you want a Wiki, a forum or an e-commerce section, Drupal can easily accommodate these needs. Documentation for Drupal, often subject to gripes and complaints from users due to its scarcity, has steadily improved with many commenting on the improvement with the latest version of the CMS.

People are always going to have different favorites from this content management system list, but it seems in this case the most common difference is the user’s main skill: writers tend to prefer WordPress, designers like Joomla while developers opt for Drupal. Each CMS has the potential to be used on any sort of site so until you’ve experimented and found your Goldilocks CMS, you’ll never know for sure which is your best fit.

Google SEO

Free Google SEO tools are the backbone to many digital marketing strategies across the globe. Millions make use of services such as their analytics package or webmaster central as they look to rise through the rankings on the search engine.

Using webmaster tools to its full potential will see you optimize your site properly and you’ll soon see the benefits of a few simple procedures. Some tasks take no more than a few minutes and a couple of clicks, but the advantages are clear to see. Adding an XML sitemap in the site configuration section gives Google a quick list of the main URLs on your site to crawl. Once submitted you can see which pages have already been indexed, which pages are easily found by web users. The pages that don’t show up here are those that aren’t easily found by search engine spiders and therefore need a bit of work done to them to make them easier to find and more appealing to the likes of Google.

The “Your site on the web” part is another important section of webmaster tools, showing you valuable keyword data. Looking at top search queries shows you which keywords you’re performing well for and, over time, can be measured against benchmarks to show how successful your SEO work has been. You can also use this to see popular keywords, or keywords on lower pages, that could benefit from a bit of marketing focus.

You can also see the click through rate of each keyword and you can work out which phrases it would be most beneficial to improve. To help with this, webmaster also shows you a prediction for how much traffic your site would receive if it appeared in other positions. This is an easy way to set targets – if you have an idea of how many visitors you want, you can work out where you want to reach on the SERPs.

Niche Site

Niche Website

You can not only get Google SEO training to help with your goals, it can also show you where you’re currently going wrong. Through its diagnostics tab it’ll show you any crawl errors such as broken links and even external links that are going to a non-existent page, leading to lost link juice that could easily be regained with a 301 redirect. Webmaster tools also tests various functions of your site, such as the speed your pages download at – something that many people believe is being taken into search engine algorithms. You can also see how you size up against your competitors to see who’s offering customers the best onsite experience. This part of the site continues to be developed and you can now compare download speeds of pages from different months, showing if changes to your site had an impact and if you’re going in the right direction or not. Google even offers suggestions on what you could do to help cut download speeds, to help improve the usability of your niche website.

Webmaster offers many other tips to make sure your site is doing the best it can – options such as ensuring you’re properly set up geographically, something that is particularly if your TLD doesn’t indicate which country you’re operating in.

Understanding Google SEO aspects is an important part of running a successful website but a lot of what you need to know is set out in an easy to understand manner. So long as you try your best to have a well-run, easy to use website, and you make use of Google’s free tools, you’re most of the way to having a well optimized site. SEO may seem daunting at first, but when you get your head round it you’ll see that a lot of it should come naturally.

Managing Articles

Growing the Potential of Fresh Website Content

Whether you are an online marketer or a website owner using Content Authority articles on your site, there are all sorts of ways to get more bang for your buck when it comes to fully realizing the potential of the articles you purchase. Making the most out of your Content Authority article can help you to drive readers to your website by simply adding a few bells and whistles to the content you purchase.

Managing articles is simple if you develop a step by step process that helps you to maximize the potential of each piece of content you purchase. Depending upon your needs the steps can vary slightly, but the overall concept is the same. Simply accessorize each article that you purchase from The Content Authority with a few added elements and you will be impressed by how many more hits to your website you will see.

One of the most basic ways that you can “pump up the volume” of your articles is to add images. Whether you choose a single image or multiple images, be sure to add captions to each image. Well optimized image captions are a great way to draw additional views to your site. Choose keywords for your captions that not connect the image to the article but that are also frequently searched for keywords. By doing so you are increasing the optimization of your article as a whole. Having great keywords in your article and in your image captions is a win-win in terms of increasing views to your website.

Another successful way to optimize the articles you purchase is to utilize internal links to draw readers to other content already up and running on your website. Not only does this decrease your bounce rates as it keeps readers on your site, but it also helps to build your site’s reputation as a resource for helpful information. Each time a reader is able to connect with a variety of helpful information on your site, it not only cements your image in their mind but in the eyes of the search engines also. Increased time on a site and no immediate bounce back to the search engine both send a clear message that your reader has found what they were looking for when they first entered your site. This is a good tip to keep in mind when you are ordering articles too. Ask yourself what other content you already have posted on your website and then order articles that can easily be linked to your existing information. The key is to create an entire web of information on your website that visitors find useful and are likely to return to.

The same theory applies to articles that are already live on your own website. Whenever you add new content to your website, take a few minutes to update older content with links to the newly added article. Not only does this create an additional internal link to your newly added content but it also helps to breathe new life into existing content. This is also a perfect opportunity to create utilize social media to create additional inbound links to your newly purchased Content Authority article. Whether you use Twitter, Facebook, StumbleUpon, or Tumblr simply by taking a moment of your time to create additional inbound links to your newly added article you will have significantly increased your purchasing power. One simple article purchase that is well optimized is worth far more to you than the original investment you made to purchase that article. Add a few forum posts on “do follow” websites with a great page rank and include a link to your newly added article and your optimization efforts will be well worth your time.

Think of the articles you purchase from The Content Authority like seeds in a garden. If you simply plant those seeds, chances are they will eventually sprout and grow. If you tend to those seeds by regularly watering them and adding additional fertilizer, they are going to sprout and grow at a much faster rate. Take care of your articles in the same way and the odds are pretty good that you will be enjoying the fruits of your labor in no time.

SEO Friendly

The Content Authority Has The Last Word in SEO Friendly Content

The long-term success of any online business largely depends upon SEO friendly content. Many web-based entrepreneurs underestimate the importance of quality content. Some pursue the dubious alternatives of article directories or self-created website content. Such strategies are severely deficient and eventually cost far more than any perceived “savings.”

Your website is your livelihood

Despite its lack of physical form or structure, a business webpage is your forum for presenting commodities and services to consumers. It is also your medium for conducting commercial transactions. No prudent operator of a physical office or storefront would allow the premises to fall into serious disrepair. Likewise, maintaining a sharp professional image is vital for online businesses.

The Written Word Is Your Marketing Mainstay

The very nature of virtual media mandates good content more than would otherwise be the case.  Unlike brick-and-mortar competitors, internet marketers cannot rely upon prominent physical buildings or exterior signage to attract customers. Written words, imagery, and video content are the exclusive marketing methods available to e-merchants.

Internet Surfers’ Distinct Difference

Consumers perusing websites for pertinent product information have highly cursory reading habits. Unlike print media readers, cyberspace readers scan. You must capture their attention quickly and intently. This calls for strategic subheading placement, bulleted lists, text set-offs, and font enhancements.

Your Definitive Authority for Quality SEO-Friendly Content

Anyone can research the words and phrases to weave into textual content that will theoretically increase search engine rankings. Competent seo friendly content creation encompass far more than mere keyword-stuffing, however. Industry-specific terms and phrases typed into search engine query fields by web surfers frequently changes. Professional authors at The Content Authority always incorporate the latest lingo to your maximum advantage.

It is no easy task to impress readers’ consciousness with specific concepts while keeping keyword repetition inconspicuous. It is a tall order that requires an ideal blend of talent and literary skill. Top-tier authors at The Content Authority possess the proven capacity for optimal keyword placement and frequency within textual content of any volume, subject, or context.

Still Not Convinced?

Consider the following average statistics for competent seo friendly project completion:

SEO Project                                           Estimated Completion Time

Rewrite or edit existing content         1-3 hours per page
SEO Articles of 300-500 words         2-4 hours per article
Press Releases                                       2-3 hours per letter
Original web content copy                  2-4 hours per page
E-mail marketing letters                     1-3 hours per day
Newsletters                                            2-5 hours per page

It is simply not cost-effective for busy entrepreneurs to attempt self-created seo friendly content campaigns.

Cost vs. Benefit Comparison

  • Prudent businesses maintain a competitive edge in their trade, occupation, or profession. So do competent writers of seo friendly content. Affiliate authors at The Content Authority often earn their livelihoods by crafting effective online textual presentations.
  • They avoid errors in grammar and spelling most scrupulously. Such careless literary gaffes kill a quality written work of art and destroy credibility with clients and consumers.
  • Distinguished authors at The Content Authority continuously invest in developing and enhancing seo friendly writing skills. They maintain them through professional networks such as The Content Authority‘s author forum and writer support services.
  • Likewise, The Content Authority site has invested in state-of-the-art automation to ensure delivery of high-quality seo friendly content. Our proprietary platform contains features that verify all submitted articles for plagiarism, grammatical errors, and incorrect keyword density.
  • If you ever need a major operation, would you decide to attend medical school with all its attendant costs and commitment? Or, would you seek the services of a competent professional who already possessed the needed acumen? When you add it all up, the benefits of outsourcing seo friendly content creation with The Content Authority far outweigh the nominal costs.

Hiring a Copywriter

important graphic about copywriters

8 Compelling Reasons to Hire a Professional Copywriter

Being a copywriter means far more than simply slapping a few powerful words together. No one can honestly expect to produce a decent conversion rate using this method. It is a profession that requires tons of focus and talent. The art of writing copy is complex, which is why hiring a professional has several benefits.

Bullet Point Graphic Arrow 1. Send the Right Message Effectively

Sending a strong brand message through your copy is vital to your business. A good writer possesses the ability to take your vision and convey it to your target audience perfectly. Letting your readers receive a brand message that is as clear as dishwater is something you simply cannot afford. Ambiguity and inconsistency have no place in copywriting, which is why you need an expert to provide clear and cohesive messaging.

Bullet Point Graphic Arrow2. Connect With Your Target Market

People want you to connect with them. They do not want to hear a bland marketing spiel that makes them feel mislead and alienated. You need punchy, entertaining copy that grabs attention and generates interest. A copywriter can help you make that precious connection with your target market. In addition, a professional can write for multiple social media platforms, helping you spread your message extensively, and in ways that will make your reader feel connected to you.

Bullet Point Graphic Arrow3. Fresh Ideas

Professional copywriters are loaded with original, creative, and entertaining ideas for engaging copy. They offer a fresh perspective, which is extremely beneficial during times when your content seems stale. Don’t look at hiring a skilled professional as an additional expense, but rather an investment. You’ll find that the knowledge brought to your team is invaluable, and you won’t be complaining when you start to see results in your rising sales.

Bullet Point Graphic Arrow4. Avoid Writers Block

Writing isn’t always easy. It can become time-consuming, tiring, and it can often suck the creativity right out of you when you least expect it. Every writer goes through a dry spell where the words just don’t seem to flow. Times like this can be frustrating, and there is no doubt it has reduced many to tears. However, forcing out content that’s below par can hurt you and it can hurt your company. Rather hand your project over to a professional and watch as your ideas are weaved into works of wonder. You will not only benefit from exceptional copy, but you’ll save your sanity.

Bullet Point Graphic Arrow5. Achieve the Right Tone

Copywriters are trained to adapt their writing tone and style to suit your business needs. Whether you need copy that’s conversational, informational, or promotional, an experienced writer can provide you with content that’s relevant to your audience. This type of versatility results in more visits, which leads to more sales.

Bullet Point Graphic Arrow6. Search Engine Optimized Copy

Copywriters understand how important SEO is to your business. They know how to use keywords, and they know how to use them strategically. By employing a professional, you’ll benefit from balanced keyword rich content that doesn’t tip the scale and alarm search engines. A great writer knows how to integrate SEO into your messaging, ensuring you are seen and heard. In essence, a copywriter can help protect your high search engine rankings. In addition, copywriters can apply SEO techniques to any type of copy you need, whether it’s for your blog, website, or online sales letter.

Bullet Point Graphic Arrow7. Persuasive Copy

Convincing and persuasive copy is the key to getting those highly sought-after conversion rates. A copywriter knows how to hook your prospects and get them to take action. Besides triggering the right emotions, they can make customers believe and trust you. They can tackle your project from a variety of unique angles and craft an influential and compelling message to perfection.

Bullet Point Graphic Arrow8.  World Class Content

Professional copywriters are researchers, writers, editors, and proofreaders all built into one. They spend a significant amount of time looking at various resources, so that you receive something unique. They have an excellent grasp on using language correctly, which means there won’t be a spelling or grammatical error in sight. They check their facts, don’t plagiarize, and they provide content worth reading.

Overall, a copywriter adds great value to your copy and your business. Although most people can string a sentence together, it doesn’t necessarily mean others want to read it. Hiring a professional to join your team ensures you save time, increase sales, and build your brand. Ultimately, you’ll have access to competitive copy that blows your competition right out of the water.

SEO Firefox

Improve your SEO using Firefox

There are many ways to improve your SEO using Firefox, with myriad addons being available to install to help with different search engine optimization areas. SenSEO is one such addon that checks websites for on-page-SEO factors and tells you how well you’re performing in some important areas.

Be aware that you need to have Firebug installed, otherwise you’ll be unable to use SenSEO in any way.

Once you’ve got both installed, the instructions to use SenSEO are simple. While on the website you want to check, click on the Firebug logo in the bottom right of your browser and then select the SenSEO tab from the top of the Firebug panel. Another way is to click on the magnifying glass next to the Firebug logo, and this will take you straight to this point. On this tab enter in the keyword(s) you want to test the page, click ‘Inspect SEO Criteria’ and your results will be shown almost instantly.

The website is rated in seven areas on an A-F scale, giving an overall grade for your page. The sections judged are title tags, meta descriptions, robots.txt and sitemap.xml, headline tags, page content, domain and URL path. It’ll even recommended related keywords on some pages.

Each section is further broken down to show you where your page has passed, partially-passed and completely failed, allowing you to make changes in the appropriate places. The page content section, for example, tells you if you have duplicate content, if you’ve mentioned your keywords a sensible number of times and if all your images have alternative text. The ‘Show Components’ tab goes into further detail on many of these aspects, such as listing all your images and the alternative text associated with each one, if any, and how many header tags you’ve used.

These tools all come in very handy when judging a live page and making necessary changes, but aren’t so good if you want to test something before going live. It is possible to check a preview page but some of the tests will be different because of the preview nature of articles on sites such as WordPress or Ezine Articles.

While SenSEO aims to help you with raising yourself in Google’s SERPs, it even links to the Google Starter Guide as its manual, but no one truly knows the mechanics of the Google algorithm so a lot is just guess work.

The addon also has a whole section devoted to meta tags, despite Google saying that it doesn’t use this to rank sites. While it may be seen as a negative sign if you don’t have any meta tags, optimizing this area of a site is generally considered a waste of time.

Q: Does this mean that Google ignores all meta tags?
A: No, Google does support several other meta tags. This meta tags page documents more info on several meta tags that we do use. For example, we do sometimes use the “description” meta tag as the text for our search results snippets, as this screenshot shows:
picture of serp in google

Google Generated Description

meta description

Custom Crafted Meta Description

There’s also debate on how well some of these parameters are judged. On Sensational SEO’s explanation page, they recommend 5-7% for keyword density, while current thinking tends lean toward much lower percentages.

One bonus is that the plugin is often upgraded so changes in SEO are likely to be reflected in future editions, with suggestions on the official page often taken on board.

SEO Firefox addons are a valuable tool and although the ever-changing nature of search engine optimization means that some of these addons become quickly outdated, so getting one that’s up-to-date is going to be so in the future is a huge boost to your site. Although it has a few weaknesses, because SenSEO has frequent updates, it’s a promising sign for the future. It should hopefully continue to offer valuable insights on how to increase your site’s SEO performance and can be a consideration for your arsenal of SEO addons.

Improving Your Rankings

5 Simple Tips for Improving Your Search Engine Rankings

As a website owner, it is essential to keep up-to-date on various tips for improving your search engine rankings. After all, your rankings provide the lifeblood to your online business success. An intriguing combination of factors determines how search engines produce a rank. Understanding which factors rank one page above another is key to gaining a powerful position within search engine results.

The problem is most search engines keep these factors a mystery. The reason being that publishing this type of information will lead to the tampering of results as most website owners will employ a variety of frowned upon tactics to gain high rankings. Search engines would then deliver results without any real value or use. However, most industry experts will agree that certain factors do have a bearing on a rank. Although the pointers you’ll find below are only the tip of the iceberg, they can go a long way in helping you improve your rankings.

Build a User-friendly Website

A site that is easy to navigate is a site both visitors and search engine spiders love. When a website’s design is simple, visitors and spiders find the web pages on your site more accessible. This allows spiders to index your website easily, while visitors are able to find the information, product, or service they want without much hassle. When a site is too complicated people get frustrated and leave, which is the last thing you need.

Create a sitemap to improve your website’s accessibility. A sitemap improves the search engine optimization (SEO) of a site by ensuring spiders can find all the pages. In addition, the map acts as a guide to visitors since it contains an overview of the content people can expect to find.

Post Quality Content

The type of content you post can have a huge impact on your rankings. Quality content has several benefits you should not overlook. Besides giving you the opportunity to establish yourself as an authority within your niche, you can increase traffic, improve conversion rates, increase your site’s visibility, and attract quality backlinks. It also helps you in establishing a user-friendly site. With unique, high quality content, you can have a positive influence on your rankings.

Use the Right Keywords

Keywords are the foundation to any good SEO or Internet marketing strategy. You should know what terms your target audience uses to find you and what terms help your site rank well. The terms you use to optimize your website need to be relevant to the content of your site.

Proper keyword research is essential for writing articles optimized for specific keywords or keyword phrases. Be careful when optimizing your content, as you might jeopardize your rankings if you stuff your articles with keywords. Rather use a professional SEO writing service, such as The Content Authority, to avoid problems. Skilled SEO writers know how place keywords within your articles strategically.

Build Links

Once you create a site you need to implement a promotional strategy, especially since it might take search engines some time to locate your website. One popular method of getting your website indexed is through the creation of backlinks. You can create backlinks by writing articles and posting them to article directories. Other sources might also pick up your articles, which helps increases the number of backlinks to your site.

In addition, you should be building internal links. Internal links help with indexing and can also assist users when navigating through your site. Also search for opportunities to create reciprocal links. With reciprocal links, it is a matter of relevance. When a site that relates to yours in some way links to your site, it creates much more value than if an unrelated, random site links to yours.

Stay Informed About Changes in Algorithms

Understanding search engine algorithms will help you understand why your competitor’s sites are in the top results and your website is not. As algorithms change, more weight is added to certain factors. Staying on top of these changes allows you to take advantage of new algorithms by adapting your website and its pages as needed.

The amount of information available and the huge number of tips for improving your search engine rankings can be overwhelming. This is especially true for site owners who are new to the game of Internet marketing. The important thing is to start with the basics and move on from there. The point is to grow your website’s rankings in the right way, so you establish and maintain strong, long-lasting positioning within major search engines.

Search Engine Rankings Tip Recap

  1. Stay Informed About Changes in Algorithms
  2. Build Links both Internal and Incoming
  3. Post Unique Quality Content
  4. Use the Right Keywords when Researching.
  5. Build a User-friendly Website


Google Farmer Tips

Hit By The Google Farmer Update? Get Tips Here

Here is a list of 10 useful tips for article marketers. The goal is to help you avoid repercussions from the Google Farmer update.

1. Spread your articles, including rewrites across a wide range of websites.

• This becomes especially important when submitting rewrites. Many content farms have set new, stricter guidelines to offset their decrease in search engine visibility.

2. Do not put all of your article marketing efforts into one basket.

• Organic search traffic is beneficial when it is executed successfully. Getting traffic from community based websites should be one of your main goals. This will ensure traffic even if your organic search results prove to be unsuccessful.

3. Do not submit duplicate articles to multiply websites. This type of duplicate content can hinder your overall search engine optimization efforts.

4. Set your WordPress RSS feed to show excerpts instead of showing the full post.

• This will help deter scrapers from republishing your articles. Most content scrapers are automated through a program. This means in order for the program to work successfully, the full articles needs to be in the email inbox for the best results. When the RSS feed sends an excerpt, the scraper moves onto a website that shares the full article under the feed options.

5. You should not approve comments from readers that are only commenting to increase their search engine visibility.

6. You should write articles that are intended to attract readers. Not articles that are intended to attract search engines.

7. If an SEO guru advises you “Do not attempt to brand your real name while using our SEO techniques,” then ask for a refund.

• We have seen major changes in Google because many of these “educational” websites promote the use of blackhat SEO methods. You do not want your real name tarnished while using blackhat seo methods for obvious reasons. These teaching methods have produced a massive amount of low quality websites. The Google algorithm change came in response to the increase in low quality content found across the World Wide Web. If you would not think of branding your name with your current marketing methods, then revaluate your methods until you are comfortable.

8. Cite your sources in block quotes to avoid duplicate content penalties from Google.

9. If your website content has been targeted then you can contact Google at Webmaster Central for help in this thread. Think you are affected by the recent algorithm change? Post here.

10. When publishing articles and rewrites use unique titles and descriptions for every separate piece of content. Using duplicate titles and descriptions content can negatively affect your search engine standings.

On March 8, at SMX West, a discussion was held about The Google Farmer. It included

Luke Beatty, VP & General Manager, Yahoo! Contributor Network, Yahoo!

Matthew Brown, Founder, AudienceWise

Tim Ruder, Chief Revenue Officer, PerfectMarket

Byrne Hobart, Marketing Consultant, Blue Fountain Media

Moderator: Matt McGee, Executive News Editor, Search Engine Land

Q&A Moderator: Max Thomas, President & Founder, Thunder SEO


Matt McGee started off by asking, what role did Google play in this?

Q: Matt McGee: What is Google’s role in this? Are they responsible for all of this?

A: Byrne Hobart: Sure. It’s not a perfect algo and there will always be an arms race. In quantitative terms, the experience hasn’t been degraded. They’re not doing multiple searches or bouncing more. CFs are probably good for Google.

We’re not typical users. The fact that we know the difference between Google, the internet, and IE probably puts us in the top 10% of Google users.

A: Matt Brown: Their business model relies on user trust and their brand. The
money coming in from CFs (Content Farms) isn’t worth compromising Google’s trust and brand.

You can find the transcript of the SMX West video below at SMX West Content Farms “How to Pour Water into a Glass Cup.”

It is worth noting that Matt Brown raises a very valid point about the intentions of Google and the recent changes made by them. Google Executives will not compromise the trust of their user’s or the image of their brand. They are willing to improve the user experience even if it means a loss to their adsense earnings. This does makes you wonder though. Bing search engine has seen a steady rise in growth over the last 6 months, and part of that growth was caused by Google users switching over to the Bing search engine. That is what the statistics are suggesting according to a Search Engine Watch article titled “Bing Grows for Sixth Straight Month.”

Over the last few months, complaints have been surfacing about Google across the internet. People are stating that Google returns poor results when searching. The statistics above provided by Search Engine Watch suggest that Bing is capturing some of the users. I think it is a combination of factors of why Google is making these heavy handed changes but we can not discount the fact that Bing/Yahoo! effort is gaining ground in the meantime.

Organic search traffic is not the only marketing component that you can leverage to increase your content visibility. This stems back to the idea that spreading your content across a wide spectrum of websites is a smart choice. Traffic gained through a search engine should be just one of the many parts to your entire marketing plan. This will keep your content visible regardless of any changes made in an algorithm.

Take part in the Google Farmer Poll below. We want to know if you have seen any changes in traffic or Adsense earnings to your content since the update was launched.

[poll id=”4″]