Article Spinners

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Benefits of Article Spinning


Providing internet users with fresh content can be viewed as an uphill battle for even the savviest marketers. For consumers, the volume of websites alone can seem daunting when searching for new information on interesting topics. Sometimes, it is not necessarily what is written that provides readers with the advice they seek, but how it is written that can influence how it is ingested, and by whom. Changing the basis of an article so the appropriate content is unique, which in turns allows it to be published on a different website or blog than it originally appeared is called article spinning. This practice allows article spinners to create fresh content from a previously written piece for placement elsewhere for a contrasting audience.

 Article Spinners

Article spinners are comprised of both man and machine. In short, an article spinner is someone, or something, that takes a previously written article, and rewrites it to appear unique or new, for marketing purposes. This technique is yet another tool to increase search engine optimization, while easily increasing content on a website.

Companies can employ individuals to rewrite existing work, or article spin, into several variations for the purposes of selling the articles to different websites. This allows more than one client to benefit from the same content based article, while keeping a unique perspective on a shared idea.

 Spinning Syntax: Spintax

Spintax is a hybrid word that is a combination of “spinning” and “syntax.” Spintax is the practice of locating a word, or words, in an article, and substituting it for a like term or expression. For example, if you are spinning an article, and the first sentence is, “Drawing is a cathartic release for those who enjoy it.” The spun version, based on the syntax rule, could be: “Sketching is beneficial to anyone who is fond of it.” The meanings are intact, but the copy has been recreated. Seasoned writers are able to take an original article, and rewrite it as their own, possibly in several iterations, allowing their skills to be marketed for revenue, while the company or person they are writing for reaps the benefits of original content.

 Spinners vs. Spinners

There is software available that can spin articles quickly and easily, but they are used with mixed results. Depending on the end user, and their content needs, spinning software can help or harm their intentions. Article spinners that live and breathe are able to understand context, allowing the proper syntax – the actual study of the rules for grammatical sentences in any language. Although it is not impossible for spinning software to pick up the correct context, it would be easier for the software to swap an inaccurate synonym. For instance, if the original copy contained a sentence that started, “Picture yourself on a boat…” It would certainly be possible that the software could read the sentence and replace it with, “Image yourself on a ship…” Although ship may be an exaggeration, it is not an incorrect replacement. Image, however, clearly would not be the word of choice were the article spinning being conducted by a human. Again, depending on the original article’s content, and where the iterations will appear after they are spun, with determine whether article spinning software is an appropriate solution. Before purchasing any spinning software, research and review its guidelines and how it performs. There is simply no exact formula or format to article spinning, and although the spintax model is usually practiced the same, the criteria can differ depending on the software program.

 Rules of Engagement

Article spinning and the use of spintax is a common practice among content producers, and is beneficial to the end user in a number of ways. It allows original work to appear fresh and new to the internet spiders who dictate where the article ends up on the search engine results page. In addition, it keeps the amount of duplicate content to a minimum, allowing for a higher ranking in those results. It is important to know the difference between article spinning, and article thievery. Plagiarism and copyright infringement are serious obstructions that should not be taken lightly. Be sure, before spinning any article that the article spin is lawful, and comprised of reliable information. Taking an article that is not representative of the truth, or provides the reader with hazardous information is immoral and unsafe. Be sure to research any and all information for accuracy, in addition to heeding any warnings regarding copyright infringement.

 Who Benefits From Article Spinning?

Image of who benefits from Article Spin
Who Benefits From Article Spinning

Although article spinning was created mostly for marketing purposes, and search engine optimization, individuals across the globe can benefit from its practice. Ideally, spinning allows one original piece of work, in this case an article, to be edited, rewritten, and finally distributed to a completely different audience through an alternate channel. Whether the article’s topic is healthcare, parenting, or money saving ideas, the original audience that the article was written for can only benefit from its existence for as long as it is available, or fresh to the search engine spiders. Once this article is rewritten, or spun, other markets are introduced to the information in a new, current adaptation, allowing different websites to publish it in a tone that their audience recognizes and relies on for information.

In a world where so many different people take in so many different forms of media, whether it is television, radio, or physical media such as newspapers and magazines, it is certain that although we all share a similar interest with some, not all of us read the same thing. Article spinning helps bridge the gap between “types” of people, and the way they consume information. For instance, one group of people may enjoy the exact same websites every day, while another group may have never even heard of the same sites, let alone considered visiting them. Article spinning allows both groups of people access to the same information, provided in a context and tone they appreciate, and through the sites they delight in reading. This is yet another way the internet levels the playing field, and allows the same information to be distributed to a number of parties within their comfort level, and in a style they find recognizable and relatable to their lifestyle.

Although there are a number of individuals and outlets who believe article spinning is an unacceptable form of content duplication, it is important to remember that the content of every article written is based around an idea, or process. The original version was created with a purpose and a message, which is not diminished by article spinning. The tone, verbiage and expression will change within the article spin, but the original basis of the article goes unchanged, in an effort to preserve the importance of the article. It effect, article spinning is much like painting a wall. The wall itself is still a sound part of any structure, and has a purpose, no matter what color it is. The color of the wall only enhances the atmosphere that the wall exists in. This is exactly what article spinning does: It creates a brighter, fresher scene to be enjoyed by anyone who encounters it, wherever they encounter it.

Shawn Manaher

Shawn Manaher is the founder and CEO of The Content Authority. He's one part content manager, one part writing ninja organizer, and two parts leader of top content creators. You don't even want to know what he calls pancakes.

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