Jun 10, 2011
Company founder and CEO, Shawn Manaher, recently unveiled The Content Authority’s bold new look. The website’s dramatic face-lift embodies the company’s forward-thinking vision, paying special attention to the ever-growing needs of both its clients and writers. The site incorporates a variety of tools and features that serve to enhance a user’s experience.
“The Content Authority needed a fresh look to help us better connect with our clients and writers,” says Manaher, who worked closely with the company’s development team. “We also set out to ensure our site users can quickly and easily find the information they need. Internally, we completely changed the interface so clients and writers can accomplish tasks efficiently.”
The comprehensive restructuring promises greater functionality, significant improvements in navigation, easier accessibility, and optimum flexibility. Taking his cue from individuals with a fresh perspective, Manaher has learned to adapt as necessary. “Clients love it when you provide the products and services you say you will deliver, and they will let you know when you don’t. Although it’s Customer Service 101, it’s what drives us forward, compelling us to create the best client experience possible. Engage your clients; give them the option of providing feedback and they’ll tell you want they want.”
The new homepage greets visitors with crisp, clean colors and an uncluttered design. Its appearance reflects an organizational culture that appeals to professionals from all walks of life. Clearly, The Content Authority is committed to building trust with new patrons and strengthening relationships with existing clients and writers.
Manaher has overcome some great challenges since the company’s inception in 2009 through effectively minimizing obstacles by ensuring the right people are in place. Communicating effectively, setting expectations and delivering on those expectations, helps set The Content Authority apart from other content providers.
“We’re different because we believe in developing partnerships,” explains Manaher. “We create an environment of mutual accountability where there is clear communication among all parties and everyone is heard. Writers, clients, and our staff have an equal share in making sure this company is a success. This focus makes us incredibly different from many other content providers.”
When asked about his plans for the company’s future, Manaher is happy to share. “The Content Authority will continue to see significant growth in content creation over the next 24 months as we expand our services into video creation. We’ll continue to be a leader in the Internet marketing and SEO industry, providing quality content, and video services at reasonable prices.”
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