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Write Sales Copy

Write Sales Copy Effectively


writing sales copy pointersHit the Bull’s-eye

Do you struggle to write sales copy that’s effective, compelling, and hits the mark with your prospect? If your answer is yes, then you might not be laying enough groundwork. It simply isn’t reasonable to throw a few persuasive words together and expect them to sell your product.

Believe it or not, your work begins long before your finger tips even hit the keyboard. In fact, if you don’t spend time on the blueprint, it is a wonder how you manage to write any sales copy at all. Consider the following four pillars you’ll place the strength of your copy on and determine how you can make them stronger.


writing sales copy pointersUnderstand the Product or Service

Whether you’re selling a miracle formula designed to stop a receding hairline in its tracks or cupcake mix, researching your product or service is essential. If you don’t know what you’re working with, there’s no way you’re going to sell it.

The bottom line is that you need to know your product or service inside out and then some. Get down to the nitty-gritty by fleshing out your offering. Make sure you know everything there possibly is to know about the features and benefits. Also, determine what sets this specific product or service apart from the rest. What makes it so unique that your prospect won’t find it anywhere else? Keep in mind, this could be a combination of factors. Sometimes you have to sell the perfect blend of benefits instead of relying on just one.

Sales Copy Tip IconTip! Be truthful when writing your copy and don’t create hype where there isn’t any. Readers can sense when a product or service is masquerading as something it’s not.


writing sales copy pointersUnderstand the Client

If you’re writing sales copy for someone else, there’s no room for misunderstandings. It’s a waste of your time, and it’s a waste of your client’s time. We all know that time is money, so get it right in the beginning. Ask the right questions and you’ll quickly see your copy align with your client’s expectations.

Find out what your client envisions for the copy and what message he or she wants the potential buyer to receive. This type of information will help you craft copy that not only fits in with the client’s brand, but helps sell effectively. Build trust and credibility and you’ll be well on your way to higher conversion rates.


writing sales copy pointersUnderstand the Prospect

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Hire Us for Writing Your Sales Copy

You have to know who your buyers are and why they’re buying. The importance of target market research cannot be stressed enough. Besides information on target demographics, geography, culture and economics, you need to look at aspects such as behavior and trends. Qualify your prospects; they must have a need for your product, or service, they must have the money to spend, and they must have the authority to buy.

When you write your sales copy, make sure you write from the perspective of a potential buyer. Then ask yourself whether or not you would buy the product or service. If not, you should assess the reasons why and revise your copy.


writing sales copy pointersUnderstand the Project

Before you embark on any project, always make certain you understand what it entails. Sales copy comes in many different formats and styles. Often the wrong mix spells disaster. Determine where your copy will be used and how it will be used. Are you writing direct mail letters, marketing emails, sales letters, forum ads, etc.? Whatever type of sales copy it might be, have a look on the Internet for examples of successful pieces. Study why the piece is successful and find ways to improve yours.

Reassess these four pillars whenever you write sales copy that doesn’t produce results. Always make sure your copy is built on the information each pillar provides. You will find you’re producing effective and powerful copy in no time at all.

Writing Sales Copy

Writing Sales Copy: Crafting Words that Sell

Writing sales copy is tough work. It requires an immense amount of research, plenty of brainstorming, and a good dose of marketing savvy. These days you can’t turn a corner without seeing some form of sales copy, especially on the web. The simple fact is that it’s a very necessary part of creating success. No matter what type of website you own, you need impressive copy to get people reading and most importantly, buying.

Why Writing Sales Copy Is So Important

Copywriting isn’t about fancy verbiage and a driving call to action. It’s about promoting yourself and your website in such a way that you build your brand, boost traffic, and generate leads. It’s about establishing credibility and trust, and connecting with your prospect on a personal level.

Writing exceptional sales copy is a vital part of a marketing strategy you cannot afford to ignore. You need copy that demands the attention of the public and motivates them to visit your website. Copywriting helps you present a clear and consistent message to your prospects. You can tell them who you are, what you’re about, and why they should listen to what you have to say.

In addition, well written SEO copy improves your search engine rankings, resulting in an increase in eyeballs viewing your offer and a push in revenue. Ultimately, you need promotional copy to give you a competitive advantage over rival sites.

When You Need Sales Copy Written By a Professional

Sales copy is somewhat temperamental. Chuck the wrong ingredients together and your conversion rates start throwing a tantrum. This is when you might consider investing in the services of a professional copywriter.

Launching a new product or service – You need to send new products or services out into the world with the right message. Copywriters can help you craft a message that not only promotes your offering, but stays true to your brand. They understand your product or service, and they understand your target, which puts them in a position to pitch your offer successfully.

A sign depicting the idea of how to write good sales copy

The How-To of Writing Sales Copy

Implementing a marketing campaign – Running a marketing campaign is a major undertaking. Your copy needs to be pitched at many different levels, using many different platforms. A professional will adapt your promotional material to speak to a variety of audiences through several different marketing mediums.

  • When you need an expert’s advice – You’ll need to rely on a copywriter if you have no clue about the art of writing sales copy. These talented individuals have the tools and know-how to push your promotional material in the right direction.
  • When your current sales copy stinks – Let’s face it, you rely on good conversion rates for revenue. After all, you have business expenses to meet each month, and your family can’t starve. When your conversion rates are at rock bottom, it’s time to think about what a professional can do for you. A copywriter can adapt the wording to meet current trends and consumer behaviors, while putting the sparkle back into your copy. With a few changes, you’ll have fresh copy that sells.
  • When too much is at stake – Sometimes the risk is far too high to write your own promotional material. There’s no sense in taking a chance when it could cost you dearly. Rather look at a copywriter as a valuable asset to your business and spend the money on a skilled individual.
  • When you need a fresh perspective – There are times when you are simply too close to your offering. You have a thorough understanding of the ins and outs, but that doesn’t necessarily mean you know how to speak to your audience. As a result, you could entirely miss the point that hits home with your target.

Writing good copy that sells is a skill copywriters spend many years studying and practicing. Their talent can bring your business far more revenue than you’ll spend on their fees. The bottom line: don’t settle for mediocre writing when you can have brilliant copy that boosts your profits.

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